The digital landscape of Central and Eastern Europe (CEE) is evolving rapidly, with countries in the region making significant strides in internet connectivity and mobile usage. From the Baltic states leading in internet penetration to Russia's massive user base and Ukraine's projected 98 percent internet coverage, the region presents a diverse and dynamic digital ecosystem. Mobile internet dominates media consumption, with users spending nearly four hours daily on their devices, while traditional media like broadcast TV still maintain a presence.
Baltics and Czechia are leading in internet connectivity
The Baltic states and Czechia have emerged as leaders in internet connectivity within CEE. In 2023,
Estonia, Latvia, and Czechia recorded the highest percentage of people accessing the internet among CEE countries. Estonia, in particular, stood out with an internet penetration rate exceeding 93 percent in 2023, securing the top position in the region. Latvia followed closely, ranking second in
internet penetration. While not explicitly mentioned in the top rankings, Czechia's inclusion among the highest percentages of internet access underscores its significant progress in digital connectivity. These achievements highlight the Baltic states' and Czechia's commitment to digital infrastructure and accessibility. However, it is worth noting that other CEE countries also demonstrated high internet penetration rates. For instance, Ukraine was projected to reach a remarkable 98 percent internet penetration by 2024. In contrast, Moldova consistently ranked at the lower end of the spectrum, with
internet usage rates of 63.5 percent in 2022 and an estimated 69 percent in 2024. The success of Estonia, Latvia, and Czechia in achieving widespread internet access serves as a model for other countries in the region aiming to enhance their digital connectivity.
Mobile dominates the CEE internet usage landscape
Mobile internet usage is predominant within the CEE region, with
users spending the most time-consuming media, averaging three hours and 52 minutes per day on mobile devices. This trend is reflected in the region's high
mobile internet penetration rates. Belarus boasts one of the highest rates at 82.4 percent, while countries like Albania and Ukraine have lower rates at 66.2 percent and 63.5 percent, respectively. Poland leads the region with an impressive 214.6 percent penetration for
mobile internet services, while Hungary has the lowest at 84.5 percent. Despite the prominence of mobile usage, other devices and media formats still play significant roles in the region's digital ecosystem. PC, laptop, and tablet usage follows closely behind mobile consumption at three hours and 44 minutes daily, while social media and messaging applications occupy users for an average of two hours and 26 minutes per day.
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