#WeArePlay
Discover the stories of people from all over Japan building apps and games businesses on Google Play.
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Meet Kou Shibusawa from Yokohama, Kanagawa. After his wife gifted him a computer for his birthday, he learned to program and devoted himself to game development. Soon after, he founded KOEI (now KOEI TECMO GAMES) as we know it today.
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Meet Tomohiro Ishibashi from Chiba, Chiba. After joining Weathernews 20 years ago to develop their first app, it quickly became a crucial part of their business. Now, Tomohiro’s goal is to be the number one weather reporting service in the world.
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Meet npckc from Saitama, Saitama. They create games which depict stories and characters that are often left out of the limelight. In one night, hot springs, players follow the transgender character, Haru, as she navigates a visit to the hot springs.
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Discover more stories from around the world
Explore now
Founder
Kou Shibusawa
Company
KOEI TECMO GAMES
Location
Yokohama, Kanagawa
Downloads
630,000+
# of employees
2,874
When Kou Shibusawa first established KOEI to revive the family business, it was a dyes business which fell into financial difficulties two years after its establishment. He considered closing the company - but his wife Keiko gifted him a computer for his birthday, so he learned to program and devoted himself to game development. Soon after, he founded KOEI (now KOEI TECMO GAMES) as we know it today. Being interested in history, especially the Sengoku period, he released the game series Nobunaga's Ambition, which depicts the civil war of the Sengoku period in 16th century Japan and features Keiko’s graphic designs. After huge success from PC and Console gaming, they moved onto mobile which radically grew with titles like Nobunaga’s Ambition: Hadou launched in 2022. And their newest title Nobunaga's Ambition: Shutsujin has just been released, allowing players to conquer Japan using GPS and map technology, as if they were walking in the Sengoku period. Kou Shibusawa will continue to fascinate fans all over the world with his new work, which is constantly evolving.
"I have often heard stories that students learn to love history and become more knowledgeable than their teachers about the Sengoku period from playing Nobunaga’s Ambition. I have always felt that this game has been a gateway to learning history"
Executive Vice President
Tomohiro Ishibashi
Company
Weathernews
Location
Chiba, Chiba
Downloads
13,962,300+
# of employees
1,120
Tomohiro always had an interest in tech and distributing content via mobile devices. More than 20 years ago, he joined Weathernews to develop an app version of the service. It quickly became a crucial part of their business, especially after they started to engage with a community of users who submit real time weather data that helps provide an even more accurate service. Recently they launched a B2B service which can help company owners know when a meteorological hazard could affect their business. Tomohiro’s goal is to be the number one weather reporting service in the world.
"As our goal is to make weather accessible to everyone, we need to be available on all cell phones"
Founder
npckc
Company
npckc
Location
Saitama, Saitama
Downloads
1,150,000+
# of employees
2
Born in Hong Kong, raised in Canada and now based in Japan, npckc speaks three languages fluently and works as a translator. A self-taught programmer, they wanted to create games which depict stories and characters that are often left out of the limelight. In one night, hot springs, players follow the transgender female character, Haru, as she navigates a visit to the hot springs. Players appreciate the realistic portrayal of trans experiences, as well as the chilled out music, courtesy of npckc's partner sdhizumi. Having been a finalist of Google Play’s Indie Games Festival in Japan, they hope to attend more gaming conventions to connect with other developers in real life.
"Google Play is very accessible to individual developers as you can publish your games at a relatively low cost"
Founder
Yoshimi Sakamoto
Company
Yoshimi Sakamoto
Location
Nakagawa, Hokkaido
Downloads
1,500+
# of employees
1
Computer programming expert Yoshimi has spent her life dedicated to technology, developing business software and creating websites while freelancing in Hokkaido. To relax, Yoshimi started to play tennis in her free time. When she began to take part in tournaments, she struggled to keep track of the points system and built her first mobile application to help. Tennis Watch, an app that works on your smartwatch, offers players a simplified way of following scores - and even boasts international rules for various competitions. With feedback and requests coming from people across the globe, Yoshimi plans to continually improve the app and develop versions for other sports like badminton, alongside a tournament management app.
"I hope my app can be a useful tool for practice matches and tournaments in the world of tennis. In the future, I want to expand to other sports as well"
Co-founders
Hitoshi Miura
Masaaki Saito
Company
AcodeBank
Location
Hirosaki, Aomori
Downloads
29,300+
# of employees
2
Hitoshi and Masaaki grew up making games together. Throughout elementary school and junior high they spent their time creating board games, playing cards, and immersing themselves in a world filled with wizards and fantastical elements. When they learned how to code, they began building online releases too. As adults, they both found work at technology companies but came back together years later to set up AcodeBank and energize the creative community in Aomori. Abyss and Dark #0 is one of their roleplay games, inspired by their childhood experiences. The friends aim to continue providing jobs and training for young people in their area.
"When I get older, even at 80 or 90, I expect to be creating and sharing games on Google Play - it's a lifelong passion"
Founder
Takuya Abe
Company
POWERNET
Location
Yokote, Akita
Downloads
535,300+
# of employees
2
It was while working for his parent's real estate company that Takuya created his first online calculator. He had studied information engineering at university, and used his skills to write a program to measure the properties they were selling. Over the years, he added in more complicated calculations using formulas, turning it into his POWER Calculator app. He has also included an English language feature, which has become popular in India. Takuya now runs his own development company and aims to move into game making - his dream is to build retro arcade-style titles like the ones he loved playing as a child.
"Google Play enables me to reach people all over the world, and it's a lot of fun to see engagement from unexpected countries through downloads and comments"
Founder
Hideki Ogawa
Company
Hideki Ogawa
Location
Eniwa, Hokkaido
Downloads
48,700+
# of employees
1
When he was in elementary school, Hideki became fascinated with his uncle's computer and began saving up the money to buy his own. He learned programming at junior high and got a job as a systems engineer as soon as he graduated. Now a freelancer, he creates apps that he hopes will make people's lives easier. His Blood Pressure Notebook was inspired by his own experience tracking high blood pressure. It converts numbers into graphs and has automatic functions to make it quick and simple to use. He now plans to add new languages to the app so it can be used around the world.
"Google Play makes my dream come true. The ability to directly connect with customers and gather their feedback is great"
Founder
Hiroyuki Taki
Company
Meister
Location
Hakodate, Hokkaido
Downloads
5,000+
# of employees
17
It was a chat with a friend about baseball that set Hiroyuki's mind racing about a new app. He'd heard how difficult it is to keep track of scores, especially in youth leagues, so he set himself the task to help out. He'd been working in IT for years and put his skills to use building Visco mobile - Baseball Score. The app features drag and drop icons and a rule book, and it's been adopted by many schools. Hiroyuki is now considering adding in a communication feature, so teams, players, coaches and scouts are able to interact.
"We appreciate the abundance of information and guidance that Google Play provides. Features like easy in-app purchase testing and review notifications are incredibly helpful"
Founder
Yasuyuki Hamada
Company
Agri Info Design
Location
Obihiro, Hokkaido
Downloads
2,100,000+
# of employees
6
Yasuyuki found himself majoring in agricultural machinery at university. He wasn't keen at first, but quickly became engrossed in the subject and began looking for ways in which technology could improve farmers' efficiency. After working as an agricultural researcher, he founded his business and built an app. AgriBus: GPS farming navigator helps farmers to steer a straight path in their tractors, ensuring the spread of seeds and fertilizer is accurate and free of waste. It's an affordable solution for many producers who have older machinery. The app has been translated into seven languages and Yasuyuki is now researching more automation technology to enrich people's food supply.
"My app has been used in more than 140 countries, and it seems obvious but without the internet, smartphone technology, and Google Play, that would never have been possible"
Founder
Yusuke Sakurai
Company
Manabi Mirai
Location
Tomakomai, Hokkaido
Downloads
112,600+
# of employees
1
Yusuke postponed his university plans due to financial constraints and opted to pursue a career in music. He spent years working as a guitar teacher, supplementing his income with exam tutor gigs. This hands-on experience would later prove to be his greatest inspiration when he enrolled in a business degree program in his 30s. Yusuke taught himself programming and built Manabi Mirai as a portfolio project. It's an educational tool for students that utilizes the Rote Learning Memorization technique and allows them to track their progress. He's now planning his next app, which will be an AI investment tool.
"I left school early, so it was very important to me that I worked hard, honed my skills and built something that showed people what I'm really capable of"
Founder
Kazunori Asada
Company
Kazunori Asada
location
Sapporo, Hokkaido
Downloads
446,500+
# of employees
1
Even as a young boy, Kazunori loved programming on his 1970s microcomputer. A successful software career followed and, perhaps more surprisingly, two doctorates in Medical and Media Design. Combining his developer background and medical accomplishments, Kazunori focused on creating software for the color blind community, such as a tool that can help them distinguish colors. His most popular title, Chromatic Vision Simulator, was inspired by a book written by his color blind friend, and shows normal sighted people what color blindness really looks like. Next, Kazunori wants to improve the app so it will work automatically just by pointing the phone (or device) to an object - without the need for opening the tool.
"Before releasing my apps, I didn’t have confidence in myself, but seeing how pleased people are with my tools affirms that I made the right decision pursuing a career in development"
Founder
Koichi
Company
Blacksmith DoubleCircle
location
Sapporo, Hokkaido
Downloads
1,321,200+
# of employees
1
Studying in an elementary school that emphasized IT education, Koichi’s interest in computers began at a young age. Fast forward to graduate school, computational physics became his passion. While working for a system development company, Koichi created the tool app Quick Memo. Its huge success led him to become an independent developer, known as Blacksmith DoubleCircle. When virtual reality first entered the scene, Koichi was also keen to be a part of the trend by releasing VR escape games. For the future, he has a lot of ideas for new titles including aerospace and board games.
"Google Play is wonderful because of its low cost and ease of use. We can reach people even without advertising and it's simple to monetize our releases through the platform’s billing system"
Founder
Hiroyuki Takahashi
Company
Ame Kaze Taiyo
location
Hanamaki, Iwate
Downloads
330,200+
# of employees
63
The struggles of the agricultural and fishing industries after the Great East Japan Earthquake inspired once aspiring news reporter, Hiroyuki, to create Pocket Marche. The app helps connect producers directly with consumers, empowering them to increase their sales, set their own prices and build relationships. Buyers benefit from knowing precisely where their meat, fish and groceries come from, and can be sure they’re getting high-quality ingredients. In the future, Hiroyuki wants to continue to help build strong bonds between producers and consumers, and hopes to spread awareness about the importance of knowing where your food comes from.
"App technology is helping me fulfill my purpose of getting people to properly see the producers hidden behind the food we eat. Google Play is a part of that"
Founder
Kazutoshi Yoshizawa
Company
Medicle
location
Hanamaki, Iwate
Downloads
300,000+
# of employees
2
Kazutoshi had dreamed of starting a business since his student days. But it was some years later, while working as a sales consultant and software developer for a healthcare company, that the inspiration for one came to him. Noticing that the medical and nursing staff around him were struggling to organize their schedules, he decided to use his developer experience to help by creating Shiftna. On the platform, professionals working shift jobs can manage their busy and complicated schedules. Today, Kazutoshi is dedicated to showing his admiration for health workers by constantly improving Shiftna and keeping it free to use.
"I wanted to start my own business and through the Shiftna app I’ve been able to make that dream come true"
Co-Founders
Motoyoshi
Saaya Shiine
Company
Kotoriyama
location
Koriyama, Fukushima
Downloads
10,000+
# of employees
2
When Motoyoshi was going through a difficult time, his wife Saaya tried to cheer him up by getting him to play a word game featuring cute and funny illustrations that she drew herself. It made Motoyoshi burst out laughing, and lifted his spirits so much that he got inspired to use her artwork for a game. Their creation, Cat Designer: Mocha’s Jigsaw Puzzle, with its hand-drawn graphics and cute animal characters, has a unique picture-book feel. In it, players have to solve puzzles to move up levels with fairytale titles like Forest Cafe and Castle Garden. Currently, they are dedicated to making their new escape game where the main character is a cat.
"By releasing through Google Play, we reached people in other countries such as in South America, which wouldn’t be possible otherwise"
Co-Founders
Kohei Saito
Koji Wada
Company
Johoseibikyoku
location
Sukagawa, Fukushima
Downloads
7,900+
# of employees
5
IT specialist Kohei and rice farmer Koji were both volunteer firefighters in their hometown, Fukushima, when the Great East Earthquake struck Japan in 2011. During the rescue efforts, they noticed how helpless the fire brigades became without telephones and communication, giving them the idea for SAFE. This platform for members of the brigades provides notifications of fire outbreaks within their locality, as well as information about water supply and fire hydrants. Kohei and Koji recently added a feature for alerting to other events like landslides and floods. In the future, their goal is to use SAFE to enhance cooperation between fire brigades from all over the country.
"The time it takes to locate a fire and find a water supply has been dramatically reduced with SAFE. The app is highly rated and is spreading by word of mouth"
Founder
Hayato Sato
Company
Hanachiru
Location
Sendai, Miyagi
Downloads
150,000+
# of employees
1
A recent graduate, Hayato developed games as a hobby during his Computer Science Master’s studies. His title Escape from the Closed Circle takes its eerie atmosphere from the fantasy-mystery novels he loves to read in his free time. Hayato believes inspiration for games should always come from a place of personal interest and passion, and opts to express his individuality in his titles. With this philosophy, his dream is to develop even more successful games. His next project is a simulation game where players navigate two years of postgraduate study with internships, thesis submission and more.
"I love mystery novels, so my games are quite influenced by them. The good thing about indie games is that they reflect a strong sense of the developer’s individuality"
Stories from Hokkaido & Tohoku
New
Yoshimi
Yoshimi Sakamoto
Nakagawa, Hokkaido
New
Hitoshi and Masaaki
AcodeBank
Hirosaki, Aomori
New
Takuya
POWERNET
Yokote, Akita
New
Hideki
Hideki Ogawa
Eniwa, Hokkaido
New
Hiroyuki
Meister
Hakodate, Hokkaido
New
Yasuyuki
Agri Info Design
Obihiro, Hokkaido
New
Yusuke
Manabi Mirai
Tomakomai, Hokkaido
Kazunori
Kazunori Asada
Sapporo, Hokkaido
Koichi
Blacksmith DoubleCircle
Sapporo, Hokkaido
Hiroyuki
Ame Kaze Taiyo
Hanamaki, Iwate
Kazutoshi
Medicle
Hanamaki, Iwate
Motoyoshi and Saaya
Kotoriyama
Koriyama, Fukushima
Kohei and Koji
Johoseibikyoku
Sukagawa, Fukushima
Hayato
Hanachiru
Sendai, Miyagi
Founder
Masaki Hirokawa
Company
Dolice
Location
Namerikawa, Toyama
Downloads
2,604,700+
# of employees
1
After years working in tech, Masaki was looking for ways to grow his creativity and make products that are meaningful to people. Immersing himself in Japanese art and editing tools, he learned to become a graphic artist. His app, Ukiyo-e Wallpapers, is the perfect combination of his technical and artistic expertise. It's a library of more than a thousand classic woodblock prints, known as ukiyo-e, carefully edited to fit a phone screen. People can share their favorite wallpapers and curate their own collections. Masaki now exhibits his work in galleries and is refining his skills to bring 'beauty to everyday life'.
"Google Play is extremely easy to use – if there is an issue with the app, it's simple to find the cause and deal with it. I appreciate the quick update process"
Founder
Seiichiro Tanaka
Company
Seiichiro Tanaka
Location
Numazu, Shizuoka
Downloads
180,000+
# of employees
2
As a keen reader, software engineer Seiichiro regularly dipped into the digital archive of Japanese books in the public domain. While he enjoyed the literature, the techie in him knew there could be an easier way to navigate it, so he created Yom! Aozora Bunko. The app allows readers to store, bookmark and categorize their e-books. He has even designed his own book covers and hopes to add a bookshelf function soon. Seiichiro says the process of designing and running the app has filled him with confidence. He now wants to reach more young people, providing them with the opportunity to access old works.
"Apps give us the opportunity to connect, building a bridge between the developers and the people who use them"
Founder
Yu Furuta
Company
furuapp
Location
Nagoya, Aichi
Downloads
267,700+
# of employees
2
Yu started making apps as a hobby. He learned the basics at university, but his real education came from attending meetups in Tokyo with other developers. He would spend his whole night patiently listening to everyone about their app-making experiences. Now a full-time developer, Yu has a suite of apps to his name - including Take me to Koshien, inspired by his high school love of baseball. To bring his characters to life, he partnered with art students from a local college. Now, his sights are set on crafting a more ambitious game, all while honing his development skills.
"I'm constantly encouraged by reviews. Without this feedback, I might have stopped developing. So I'm really glad I have them"
Founder
Kazumine Matoba
Company
Yamareco
Location
Matsumoto, Nagano
Downloads
623,000+
# of employees
5
Keen hiker Kazumine used to publish a newsletter to keep people aware of safety issues in the mountains. When smartphones became popular he knew an app would be the perfect alternative. He studied programming at university and used his tech skills to build features such as route planners, information guides and alerts if people go off track. Yamareco started as a hobby, but it has become so admired that it's now Kazumine’s full time job. He’s introduced a feature to help police find lost climbers, and he hopes to translate Yamareco into other languages so visitors to Japan can also explore the trails.
"If this app is able to help even a little and make a difference in people's lives, then I definitely feel like creating it was truly worthwhile"
Founder
Ryota Yamauchi
Company
Ryota Yamauchi
Location
Ichinomiya, Aichi
Downloads
824,000+
# of employees
1
As a child, Ryota saw an advert for a boombox that could change the playback speed while preserving the pitch, and he was in love. It was too expensive for him to buy, but the memory lingered, and when he began developing apps he set out to recreate its magic. Hayaemon enables people to play with tunes, changing the tempo and creating playlists. It’s become popular with musicians, as slowing the music down makes the notes easier to learn. Ryota is now working on an AI feature to separate out the instruments in each song. He also hopes to start work on a new manga inspired app soon.
"What excites me most about Google Play is the global reach it offers. People can discover my app through search engines, and the speed at which it spreads is truly humbling"
Founder
Masataka Kobayashi
Company
Funeasy Soft
Location
Nagakute, Aichi
Downloads
210,000+
# of employees
2
When working at a call center, Masataka was so frustrated by its shift scheduling system that he learned how to design a new one. It gave him the skills to start a new career in programming and, years later, to start his own company. Funeasy Soft is named after his belief that apps should be playful at heart. With the help of his wife and daughter, Masataka created I Just Delivered the Bread, a game that follows two children on a forest adventure. He also developed other family-friendly apps such as a calendar and a household account book. Masataka is brimming with ideas for new apps and seeks challenges that extend beyond the borders of Japan.
"I'm happy when I read reviews from players who enjoy my game. It's like finding people who get my sense of humor or fun. This connection is truly heartwarming, beyond just money"
Founder
Takuro Imagawa
Company
Starless Apps
Location
Nanto, Toyama
Downloads
30,000+
# of employees
1
Takuro started out using computers to create videos and music, before moving on to making apps when he found the right software. As he became a father, he challenged himself to engineer a game that he could play with his daughter as she grew up. Forest of Swipe is designed specifically for little fingers and simple movements so children can grow trees and habitats, making homes for various creatures. It’s a hobby created in Takuro’s spare time, and now his daughter is six, they enjoy playing it together. He's currently dreaming up his next game to share with her.
"Google Play connects me with a large audience from many different countries - over half of our reviews are from overseas"
Founder
Hitomi Wada
Company
blazeworks
location
Kakamigahara, Gifu
Downloads
73,700+
# of employees
1
Hitomi has been a fan of fantasy role-playing games since a friend first introduced her to them as a child. Years later she got inspired to create her own game, Gifu Quest, while exploring the enchanting sights and landmarks of the Gifu prefecture. Players must save all 42 municipalities from ruin and can even play a role in the game's creation - with some of their photos of Gifu featuring in the game, and many sharing their travels to the places that appear in the game under the hashtag #realgifuquest. Next, Hitomi wants to create new games and eventually feature the whole of Japan.
“My dream is to create games for all 47 prefectures. There are many places in Japan that I personally do not know about yet, so I, too, want to find out about them to create games”
Founder
Takao Hayashi
Company
Ateam
location
Nagoya, Aichi
Downloads
71,048,300+
# of employees
869
When Takao's father sadly passed away when he was only 9 years old, he decided to double down on his hobby of coding and help his family become financially secure. He eventually launched Ateam, and after releasing various apps and games in Japan, his company began to focus on expansion into new markets. Their efforts are paying off, as real-time battle RPG Unison League has become a global hit. The Japanese art in the game has become so popular that some fans have even adopted the style of their favorite characters into their fashion. Next, Takao wants to release new games and reach players in more parts of the world, including India and Latin America.
“What is extremely convenient about Google Play is that through it, you can launch games all over the world at the same time, and pretty fast. We think that's great”
Founder
Tomoki Tsunekawa
Company
WonderPlanet
location
Nagoya, Aichi
Downloads
5,000,000+
# of employees
183
When Tomoki moved back from Tokyo to his hometown Nagoya, he wanted to start a company that would bring a new industry to the area and create local employment. A keen gamer from childhood, it was only natural that this would be a game studio, which he named WonderPlanet. The studio had its first hit with Crash Fever, a vividly animated puzzle game with multiplayer and chat features for friends to play together. Crash Fever won fans by introducing novel elements that were not common in conventional games and has gained global popularity. Now, 8 years after launch, Tomoki and the team are looking to make this a long-term management title and celebrate the 10th and 20th anniversaries.
“On Google Play, startups like ours are featured and promoted to people all around the world. As a result, our reach has increased tremendously — a fact I'm really thankful for”
Founder
Eiji Kamiya
Company
ibis
location
Nagoya, Aichi
Downloads
247,940,600+
# of employees
285
Eiji's love of programming began when he received his first computer in elementary school, and continued through to university where he'd spend sleepless nights coding. One day he realized there was no way to draw digitally without specialist tools, so he created ibis Paint X. People can use the app to hone their illustration skills or design comics using only their fingers and phones. What really drives him now is a desire to make Japanese software as well renowned internationally as its cars and electronics are – a goal he's helping to achieve with his drawing tool being popular in many countries.
“We started distributing on Google Play because we received a number of requests, especially from overseas, which led to a significant increase in the active users”
Founder
Yohei Sakakibara
Company
PiyoLog
location
Handa, Aichi
Downloads
950,000+
# of employees
4
When Yohei had his first child 6 years ago, he found himself quickly running out of paper when logging the baby's feeding, naps and diaper changes by hand. This inspired him to create the app PiyoLog, where parents can record their baby's sleep or feeding schedule, height and weight, along with photos - and share it with other caregivers. Grandmas and grandpas can also use the platform to keep up to date with how their grandchild is growing. Recently, a voice service was added to make it easier for parents to log their childcare schedule, and Yohei hopes to have the app available on smartwatches and wearables in the near future too.
“It's great to know that when you publish your app on Google Play, people can search for it and download it. Many people would have never downloaded Piyolog if I was promoting it by myself”
Founder
Takashi Fujita
Company
FUJITAKASHI
location
Toyama, Toyama
Downloads
53,400+
# of employees
1
When Takashi quit his job, he went through a stressful time. To lift his spirits, he began taking late night walks in the countryside where the sounds of nature brought him peace. Motivated to help others heal their stress, he took this tranquil ambience and put it in his game, Fushigi Coffee. Here, players follow a protagonist lost in a mysterious forest harvesting, making and drinking coffee. Lots of people use the game to relax and nod off to the soothing sounds of the fire crackling and the coffee beans grinding. Takashi's goal now is to get more people enjoying his games around the world by releasing versions in English.
“I think our great reviews on Google Play help people decide to download our game, which grows our reach”
Founder
Masahiko Sakamoto
Company
Saku Medical Association: Tell me! Doctor Project
location
Saku, Nagano
Downloads
92,600+
# of employees
6
When Doctor Masahiko was living in the remote town of South Aizu in Fukushima, he witnessed many parents struggling to see medical professionals to treat their children. So he visited nursery schools to teach them about different symptoms and when to see a doctor. This gave him the idea for Tell me! Doctor, which he launched alongside a team of people when he moved back to Saku city in Nagano. The app has digitized information so parents can learn when to see a doctor, how to sterilize baby bottles after a natural disaster and use a symptom search to find out what's wrong. Their disaster management content was recently made available in English, Ukrainian and Polish to assist people in war-torn regions. Next, Masahiko wants to offer the app in even more languages.
“One of the purposes of creating this app was to reduce parental concerns about child-rearing, and also to help medical professionals reduce the burden they face in the Accident and Emergency units”
Stories from Chubu
New
Masaki
Dolice
Namerikawa, Toyama
New
Seiichiro
Seiichiro Tanaka
Numazu, Shizuoka
New
Yu
furuapp
Nagoya, Aichi
New
Kazumine
Yamareco
Matsumoto, Nagano
New
Ryota
Ryota Yamauchi
Ichinomiya, Aichi
New
Masataka
Funeasy Soft
Nagakute, Aichi
New
Takuro
Starless Apps
Nanto, Toyama
Hitomi
blazeworks
Kakamigahara, Gifu
Takao
Ateam
Nagoya, Aichi
Tomoki
WonderPlanet
Nagoya, Aichi
Eiji
ibis
Nagoya, Aichi
Yohei
PiyoLog
Handa, Aichi
Takashi
FUJITAKASHI
Toyama, Toyama
Masahiko
Saku Medical Association: Tell me! Doctor Project
Saku, Nagano
Founder
Takafumi Masuda
Company
IGNITION M
Location
Osaka, Osaka
Downloads
3,609,200+
# of employees
21
As a teenager, Takafumi worked a paper route before school and factory shifts at night so he had enough money to buy the latest games. After studying game development at college, he honed his skills in-house for a gaming company, ahead of setting up his own. Through his business, Ignition M, he's built many apps, but it’s Cats the Commander that has a special place in his heart. It’s inspired by his childhood home, because his mum would rescue strays. Takafumi’s next project is to create a training and mentoring scheme to help young developers engineer their own games.
"Google Play gives us the opportunity to reach overseas customers, and there are many promotion methods too. I think it's a great advantage that Google provides comprehensive support for everything we need"
Founder
Masashi Kimura
Company
room6
Location
Kyoto, Kyoto
Downloads
1,120,000+
# of employees
30
Software engineer Masashi has dreamed of creating his own games since he was a child. When smartphones became popular in the late 2000's, he immediately saw the potential and set up his own company. He now has a host of games to his name, and Rogue with the Dead: Idle RPG is among his most played. People are particularly fond of the way the story progressively unfolds. Now a regular on the indie gaming circuit, Seiji strives to reach his ultimate goal: creating globally successful original games.
"Making games is an incredibly fun job. Through gaming events, I've forged bonds and become part of the thriving indie game community - the joy of it keeps me going"
Founder
Toshiya Kakiuchi
Company
Mirairo
Location
Osaka, Osaka
Downloads
255,500+
# of employees
47
Toshiya, who has a genetic bone condition and uses a wheelchair, founded Mirairo when he was still a university student. His goal was to turn barriers into value by developing businesses leveraging the perspectives of people with disabilities. Moved by the desire to empower the disabled community, he created Mirairo ID, an app that digitizes disability certificates. This not only eliminates the burden of carrying paperwork but also streamlines access to services and discounts. Recently, QR code and online shopping features have been added, making daily life even more convenient. In the future, Toshiya aims to optimize his disability services globally, tackling countries without well-developed standards or inadequate systems for certifying people with disabilities.
"We gain a lot from the reviews on Google Play. They give people confidence in the app, and provide valuable feedback that helps us improve how it works"
Founder
Keitaro Honda
Company
STUDIO-K
Location
Kyoto, Kyoto
Downloads
1,260,000+
# of employees
1
Keitaro taught himself coding as a child. He built his first games during junior high and went on to work as a system engineer after university. In his spare time, he took part in online shogi championships, and when smartphones launched he saw an opportunity to engineer his own app version of the historic chess-like game. Featuring cute illustrations, Piyo Shogi has become popular with beginners and is used as a teaching aid at some shogi schools. Keitaro plans to build in a storytelling aspect, to stretch his creative skills and bring his characters to life.
"Google Play has been incredibly helpful for us as a startup. It's affordable and lets us reach a massive audience"
Founder
CHARROOM
Company
CHARROOM
Location
Osaka, Osaka
Downloads
2,161,200+
# of employees
1
Self-taught game-maker and illustrator CHARROOM started making apps as a hobby. She grew up playing mini games, and is inspired by a short, simple format. A career shift led her to pursue game development, and she's been prolific in the industry ever since. Her expertise in cooking games shines through in Sushi Food Cart which combines two of her favorite things – sushi and cats. CHARROOM says games are her ‘ikigai’ (a reason for living) and she is working on a new restaurant game to help spread her sense of fun and playfulness.
"Google Play allows individuals to release games and deliver them directly to people. I really appreciate that I have complete control, without relying on external assistance"
Co-founders
Takuji Izumi
Shohei Izumi
Company
IzumiArtisan
Location
Osaka, Osaka
Downloads
14,131,900+
# of employees
3
Takuji has spent his life traveling and working as a musician. When he taught himself programming 15 years ago, he realized he’d found a new creative outlet. He teamed up with his brother, Shohei, to start IzumiArtisan from their parents’ house in Osaka. They love making escape room games, inspired by the detective books Takuji loves to read. Rime is full of mysterious riddles and exciting twists, and has been translated into 18 languages. The brothers are also planning a new title inspired by an American historical network of underground pathways that helped freedom seekers escape to liberty.
"The process of creating an app is like painting a picture or writing a song. It is very similar to the feeling of creating a vase through repeated molding and modification"
Founder
Kenichi Ishii
Company
Next Innovation
Location
Osaka, Osaka
Downloads
205,600+
# of employees
86
As a pharmacologist Kenichi spent years working with medical institutions and healthcare businesses, accumulating a wealth of expertise. After establishing his own healthcare consultancy company, he knew he could put his knowledge to good use and make an impact. So, he created Sumaluna, an app that connects people directly with doctors online, providing medical consultations and healthcare services. Recognizing the power of community, he recently introduced a feature allowing people to address minor health concerns with each other. Looking ahead, Kenichi stays committed to delivering seamless experiences through native apps and developing further medical-related services.
"We've always prioritized apps. I believe that over a span of 5 or 10 years, the dynamics of how people interact with healthcare will continue to evolve"
CEO
Motoki Arai
Company
Happy Elements
location
Kyoto, Kyoto
Downloads
2,600,000+
# of employees
250
After graduating in Electrical Engineering, Motoki always wanted to work in the tech industry. When he became the CEO of Happy Elements, his colleagues told him that there weren't many mobile games that women enjoyed playing. Realizing this could be an opportunity, Motoki decided to start a project so they could develop the idea. Ensemble Stars Music was the result – an artist production game featuring male pop singers, sophisticated manga-style illustrations and heartfelt stories. Happy Elements is now working on ideas for new games to keep their audience of now both women and men entertained.
“With the love of many people, it's become much bigger than just the app now – there are live performances, stage performances, merchandise - it has become a big business”
Founder
Keiji Okamoto
Company
yukiyama
location
Kobe, Hyogo
Downloads
114,000+
# of employees
8
Keiji worked hard to pursue his passion for snowboarding all the way to a professional level. However, an accident on the slopes left him with a spinal injury and the news that he might never snowboard again. With his future plans uncertain and hoping to contribute to the sport despite no longer being able to snowboard, Keiji founded yukiyama: a platform where snowsports enthusiasts can access ski resort maps and track their distances down the slopes. Today the app is used all over Japan. The team plans to make it accessible to tourists too by localizing it to other languages. As the app grows, so does Keiji's sports career, who now competes in the Paralympics
“I was really pessimistic about the world after my injury. I thought my life was no longer worth living without my snowboarding skills. But when I found a different way to contribute thanks to yukiyama, I felt reinvigorated and like I could still have an impact on the ski and snowboard world”
Co-founders
Tomoko Takaoka
Hidetoshi Takaoka
Company
Mokosoft
location
Ashiya, Hyogo
Downloads
4,000,000+
# of employees
2
Tomoko's newborn baby slept so soundly that she was lucky to have free time postpartum to design crossword and puzzle games — something she'd always enjoyed. When her programmer husband, Hidetoshi, suggested they publish the games, the pair launched Mokosoft. With the help of Tomoko's artist friend who created the illustrations, and her younger brother who wrote the accompanying music, they mainly released puzzles for themselves, friends and family to enjoy. But over time, their releases with cute characters have grown popular. Inspired by their success, they are planning to create more games - including one which helps people learn about local issues impacting their towns.
“I love to make things that entertain people. I wouldn't ever make compromises and release anything I didn't think was fun or satisfying. I want people to chuckle while playing my games”
Founder
Kazufumi Watanabe
Company
B.Creation
location
Ashiya, Hyogo
Downloads
700,000+
# of employees
15
Kazufumi studied Pharmaceutical Sciences but went in a different direction when he realized he wanted to start something of his own. As an occasional fisherman, he noticed that members of the fishing community in Japan typically weren't tech or internet savvy, and got the idea to bring digital tools to anglers. Tide Graph BI allows fishermen to predict the tides using an algorithm partly influenced by old Japanese proverbs. It also offers weather insights, lunar patterns and a detailed index of where and when you can fish based on the 'catch report'. Kazufumi is now planning to increase the number of supported locations in Japan and in the future, wants to cover fishing points all over the world.
“Distributing on Google Play was essential for our business growth. It helps us to increase awareness and distribute the app around the world. It also helps improve the credibility of our business as it is highly trusted by our audience”
Founder
Shinichiro Yamanaka
Company
Omoshiro Kakumei Capsule+
location
Hirakata, Osaka
Downloads
23,000,000+
# of employees
2
As a young man Shinichiro was faced with a choice – prove to his father his gaming business was a success or he'd have to take over the family newspaper shop. Having fallen in love with arcade games as a student, he succeeded and has created more than 40 games with his wife Mina - who switched careers from florist to developer. One of the most popular, Raise a Japanese Doll, where players have to look after a traditional haunted doll, has been downloaded more than a million times. Shinichiro also wants to design 3D games, while Mina plans on creating a game that brings players to a mystical world.
“Developing is hugely important for us. We love making games and we intend to work as game creators for the rest of our lives”
Founder
Takuro Imagawa
Company
IMA Tec
location
Katsuragi, Nara
Downloads
571,200+
# of employees
1
From an early age, Takuro took after his father and enjoyed handcrafting. This early passion for bringing objects to life paved the way for a career in robot design — and app creation in his free time. AMeDAS Widget was inspired by his desire to be able to see a detailed weather report at a glance while on his bike. Now, people love using it while doing outdoor activities like fishing and cycling. It's also useful during huge weather events in Japan, such as typhoons.
“I would like to develop more apps that are useful to the world”
Founder
Takashi Furukawa
Company
TF's apps
location
Kusatsu, Shiga
Downloads
29,300+
# of employees
1
Takashi's love of gaming as a young boy led to his interest in programming. But it wasn't until he became a father that he started using his developer skills to create security apps as a hobby. Bear Bell, an app which flashes lights and sounds alarms, gunshots and thunder cracks to scare away bears, was designed to protect his daughter from mountain bear attacks. Hikers can use the app to attract attention if they're in trouble too. It's not just serious apps he produces, as he is also building a GPS-linked treasure hunt game in his spare time.
“It's rewarding knowing my apps are having a positive impact throughout Japan and beyond. It makes me happy knowing they're becoming an essential part of people's lives”
Stories from Kinki
New
Takafumi
IGNITION M
Osaka, Osaka
New
Masashi
room6
Kyoto, Kyoto
New
Toshiya
Mirairo
Osaka, Osaka
New
Keitaro
STUDIO-K
Kyoto, Kyoto
New
CHARROOM
CHARROOM
Osaka, Osaka
New
Takuji and Shohei
IzumiArtisan
Osaka, Osaka
New
Kenichi
Next Innovation
Osaka, Osaka
Motoki
Happy Elements
Kyoto, Kyoto
Keiji
yukiyama
Kobe, Hyogo
Tomoko and Hidetoshi
Mokosoft
Ashiya, Hyogo
Kazufumi
B.Creation
Ashiya, Hyogo
Shinichiro
Omoshiro Kakumei Capsule+
Hirakata, Osaka
Takuro
IMA Tec
Katsuragi, Nara
Takashi
TF's apps
Kusatsu, Shiga
Founder
Toshiya Hondo
Company
Tossy
Location
Yamaguchi, Yamaguchi
Downloads
1,692,900+
# of employees
1
As a math major at university, Toshiya learnt the basics of coding and app development. When his brother asked him to come up with a way to quickly switch between web browsers according to the website he was using, he jumped at the challenge and Bookmark Folder was born. Also relying on his wife’s ideas, Toshiya aims to leverage his tech talent to build similar organizational apps that make everyday life a little bit easier. He says app development is currently his hobby, but he hopes to make it a full-time career soon.
"My development is driven by other people’s troubles. It's all about finding opportunities to improve everyday life"
Founder
Masahiro Yamashita
Company
Appvelous
Location
Hiroshima, Hiroshima
Downloads
187,000+
# of employees
1
When Masahiro was a child he used to practice typing with his parents. These shared moments ignited a love of computers, and he decided then that he would grow up to work in technology. While studying IT at university, he found it hard to manage his finances - it was this experience that years later inspired him to create Pocket Money. The app helps people control their household accounts and has gained popularity with high school parents. Recently transitioning to freelance work, Masahiro balances app maintenance with other programming endeavors, like his next project: a stretching and exercise program app.
"Google Play Console is easy to use. A glance at the dashboard reveals how many downloads of my apps, and data comparisons can be made effortlessly"
Founder
Shota Takahashi
Company
Hitsugi Educational Institute
Location
Tokushima, Tokushima
Downloads
28,200+
# of employees
1
Shota left high school early so had to study for his university entrance exams independently. Without the tools and teacher support it was difficult, but he found that by engineering an app full of past paper questions, he could both build his knowledge and gain valuable IT experience. It worked, because he's now at college studying seaweed cultivation, and continuing to work on his Hitsugi High School Biology 1355 Questions app in his spare time. Shota always seeks ways to integrate his tech skills into his learning, and aims to combine biology and technology in his future career.
"From a cost perspective, Google Play is ideal. It allows me to continuously develop and release apps, testing what works"
Founder
Nobuaki Fujita
Company
Fujita Print
Location
Shunan, Yamaguchi
Downloads
37,300+
# of employees
40
Nobuaki’s business began with his parents 70 years ago as a stationery shop, evolving into a printing company for magazines and booklets. But as times changed, he recognized the need to modernize and set out to digitize their content. Now in his 80s, Nobuaki is president of Fujita Print, while his daughter and brother are Managing Directors. Their app gives people in Yamaguchi details of rubbish and recycling collection. It's a testament to their commitment to solving local issues and improving their rural area. Prioritizing accessibility, especially for seniors, they have plans to create other apps that cater to their community's needs.
"We live in a rural area, and we want to offer creative and interesting solutions to further support individuals and businesses"
Founder
Rumiko Sakahara
Company
Mocology
Location
Nita, Shimane
Downloads
13,900+
# of employees
1
Rumiko remembers playing on her father’s computer as a kid and knew that she wanted to work in technology. She taught herself to make apps, and after the birth of her first child she was inspired to build Milk Time. The app records baby feeding and diaper changing – a digitized version of the notebook she kept as a new mom. As people leave feedback, Rumiko has added new features such as a function to share childcare records with family. Now her first-born is getting older, she is planning her next app, which will be a diary of family memories and developmental milestones.
"Google Play's A/B testing and staged releases offer a helpful set of tools for fine-tuning app performance. I plan to utilize them more extensively going forward"
Founder
Takao Kido
Company
Nihon System Developer
Location
Ayauta, Kagawa
Downloads
1,200,000+
# of employees
3
Drawn to computers from elementary school, Takao learned to code by inputting programs onto cassette tapes, before the floppy disk era. After college he landed a job at a global IT company, learning the ropes during the advent of the internet. Yearning to return to his family home, he set up his own company in Kagawa. Takao loves creating software that helps people. With 300 apps to his name, the standout has been HeightCalculator which enables parents to track their children's growth rates, providing peace of mind about their development. It’s translated into English already, and he’s hoping to release versions in other languages soon.
"I believe reliability and assurance are the most important things that Google Play offers to both developers and the people downloading apps"
Founder
Kunio Tokumaru
Company
kunitoku
Location
Matsue, Shimane
Downloads
570+
# of employees
1
Kunio grew up playing video games, from fantasy adventures to side-scrolling action. After graduating from a gaming college, he landed a role at a game development company. Balancing his full-time job, Kunio honed his skills with the guidance of vloggers and online tutorials, then started creating his own titles in his spare time. He has since released Turn Dungeon, a roguelike action game with a retro, pixelated appeal that’s been praised by its nostalgic charm. Drawing on everything he's learned so far, Kunio is now working on another project: an idle game set within a world of myth, magic, and monsters.
"Games have always been my passion, so my life has been mostly playing them all the time. I'm motivated to create experiences that leave a lasting impression"
Managing Director
Masaomi Kurokawa
Company
KEMCO
location
Kure, Hiroshima
Downloads
15,000,000+
# of employees
160
Masaomi’s love of computers and gaming began back in middle school, when his dad bought him his first computer to program. Later, during the mid-2000s, he decided he wanted to revive classic retro games from his childhood. His RPG title Dragon Lapis has a characteristic old-school aesthetic - with dragons, legends and battles, and is hugely popular with fans of the RPG-genre. His nostalgic games have a loyal fanbase both in Japan and overseas. Masaomi has more games in the works and, in the future, wants to take on new challenges like moving into the app space.
“Google Play trusts developers and makes its policies clear. When it comes to expanding our games overseas, it’s been an easy platform to use”
Founder
Shoji Kodama
Company
Laxus Technologies
location
Hiroshima, Hiroshima
Downloads
1,900,000+
# of employees
89
Learning the magic of computer science at a young age, Shoji knew that technology was going to change the world. He wanted to build an environmentally-conscious company that could help encourage the re-use of items. This, combined with his desire to help everyone have luxury goods no matter their income, led to Laxus: a platform for borrowing designer handbags in exchange for a monthly subscription fee. Now he wants to bring affordable high-end bags to more people by expanding Laxus globally.
“Who is fashion for? I don't think it's intended just for the wealthy. So I thought why not give people access to the real thing for less?”
Founder
Takatsura Miyawaki
Company
Sakura Apps
location
Hiroshima, Hiroshima
Downloads
783,000+
# of employees
1
“After spending several years working in product and software development for big companies, Takatsura decided to create something of his own design. Finding his expenses and book balancing irksome, he decided to make Kakeibo Kakei: an expense management tool that requires minimal effort to use. Initially it was mainly used for tracking expenditure, but he soon added other features like credit card management. In the future, he wants to build a social network where the community will be able to share budget handling knowledge”
"I came to the conclusion that I wanted to use my expertise to create something that would add value to the world, something useful"
Founder
Tomohiro Ishizu
Company
PRICER
location
Matsuyama, Ehime
Downloads
45,200+
# of employees
49
Programmer Tomohiro has witnessed first-hand the effects of natural disasters. When heavy rain caused landslides in Ehime some years ago, he knew that a public service information app could be potentially lifesaving. Through his company PRICER, he had already created a number of apps relating to parenting and tourism, but he then built localized disaster apps, where communities can also gather and share news. He hopes to add real-time information about disasters as they occur, and market his apps in other countries where people there may benefit.
“There are all sorts of community issues and climate issues in every region, and we think we can help to improve such problems with the power of apps”
Founder
Yuji Ishikawa
Company
sw_studio_jp
location
Matsuyama, Ehime
Downloads
11,000+
# of employees
1
When IT specialist Yuji began living alone, he felt like he was losing touch with his family and friends. This gave him the idea to create Birthday/Event, a platform where people can keep track of their loved ones' birthdays and special events. He particularly wanted the app to feel fun, with cute, animal-themed graphics and illustrations. People love being able to see all their friends' birthdays in one place, with many saying the app has helped them enrich their relationships - feedback Yuji cherishes.
“Reviews like 'This app enriches my relationships' make me glad that I created it. I feel like my app is meaningful to people”
Founder
Gen Suzuki
Company
AKADEMIA
location
Tottori, Tottori
Downloads
7,500+
# of employees
15
Gen began his tech career in the 1970s - seeing the birth of the PC, the internet and the cloud. His app MissionJapanese was inspired by his own experience of communicating with foreign workers over the years. It's a language app helping people learn conversational Japanese, rather than the formalized language taught at school. People can have live practice exercises with native speakers, and he says it's been particularly useful for foreign nurses who use it to speak to their patients. Gen is now working to improve the app's checking tools to make translations more accurate and natural.
“Communication is what makes us human - and even if there are cultural differences and we're from completely different places - if what you want to say is conveyed well then we can build meaningful relationships”
Founder
Keita Yamada
Company
ke-ta
location
Okayama, Okayama
Downloads
400,000+
# of employees
1
While at high school, programming whiz Keita wanted to be able to use his phone to study for exams. This gave him the idea for TestMaker, where people can build customized quizzes and flashcard-style questions. While still a teenager, he published the app for his classmates to use for their exams too. Today, teachers use the platform to prep their students, and communities have formed on social media for sharing revision tests. Now working as a software engineer, Keita is still dedicated to TestMaker and plans to add a publishing feature for test sharing soon.
“I feel honored to be a developer when I see how my creation positively impacted someone's life. It's awesome when I get reviews from people saying they passed their exam by using TestMaker”
Stories from Chugoku & Shikoku
New
Toshiya
Tossy
Yamaguchi, Yamaguchi
New
Masahiro
Appvelous
Hiroshima, Hiroshima
New
Shota
Hitsugi Educational Institute
Tokushima, Tokushima
New
Nobuaki
Fujita Print
Shunan, Yamaguchi
New
Rumiko
Mocology
Nita, Shimane
New
Takao
Nihon System Developer
Ayauta, Kagawa
New
Kunio
kunitoku
Matsue, Shimane
Masaomi
KEMCO
Kure, Hiroshima
Shoji
Laxus Technologies
Hiroshima, Hiroshima
Takatsura
Sakura Apps
Hiroshima, Hiroshima
Tomohiro
PRICER
Matsuyama, Ehime
Yuji
sw_studio_jp
Matsuyama, Ehime
Gen Suzuki
AKADEMIA
Tottori, Tottori
Keita
ke-ta
Okayama, Okayama
Founder
Ryuji Kuwaki
Company
Ryuji Kuwaki
Location
Fukuoka, Fukuoka
Downloads
150,000+
# of employees
1
Ryuji, a self-taught programmer and illustrator, immersed himself in video games from a young age. After winning a magazine contest with a game he created as a student, he worked for a big video game studio in his 20s. However, the rise of apps sparked a desire for independence. Ryuji created his own venture, crafting over 10 apps, mostly puzzle games. One of his top titles is Subara City, where players join blocks to form buildings and eventually cities. Ryuji's future plans include enhancing the player experience by improving the graphics.
"The beauty of apps is that you can put one small idea out into the world. It's a great appeal point"
Founder
Koji Murakami
Company
Asobuild
location
Fukuoka, Fukuoka
Downloads
230,000+
# of employees
1
Licensed architect Koji couldn't give up on his dream of making games and began a new challenge at the age of 40. He applied his experience in architecture to game development and has released nearly 10 titles so far. His flagship series, DarkBlood, is a card battle game inspired by the classic RPGs of the 90s. In 2020, Koji founded the Asobuild and started developing for the metaverse. In the future, he plans to collaborate with creators from Kyushu to reach an international audience. Koji is also actively working to revitalize the game community in Fukuoka, engaging in activities such as hosting indie game events and supporting students aspiring to become game creators.
"Google Play is very friendly for developers. They give us various tips and information to improve our apps, such as A/B testing"
Co-founders
Ryotaro Yamamoto
Kyoko Kawa
Company
thestory
location
Itoshima, Fukuoka
Downloads
8,100+
# of employees
14
Kyoko has aimed to elevate the status of disabled individuals and LGBTQ+ communities from an early age, and has dedicated her career to reshaping misconceptions around minorities. After years working in the HR industry, she crossed paths with Ryotaro, a prominent executive with a background in the healthcare and nursing industry. Recognizing a chance to empower nurses in particular, they launched N/thestory, a job-matching service designed like a dating platform for the healthcare field. The duo is committed to dismantling challenges in the career development of nurses, aiming to lower barriers to employment. Next, they plan to include more job types and provide learning resources for nurses.
"My life's work is to ensure everyone has the opportunity to have a career that suits them. Transforming industries and embracing reskilling are essential steps to change people's attitudes"
Founder
Kazuhisa Inoue
Company
Good Luck 3
Location
Fukuoka, Fukuoka
Downloads
500,000+
# of employees
13
Kazuhisa was working as an incubator and management consultant for companies in the game and animation industry when he decided to pivot and start his own studio. He had always been interested in Japan’s cultural output like music and manga, and after launching Good Luck 3 - named in order to spread fortune across the globe - he had the space to share its rich culture. His growing collection of games includes anime-style adventures, ninja challenges, and puzzles. Kazuhisa is now delving into AI and blockchain experimentation for future game development while planning overseas expansion with multilingual support.
"When I traveled from Fukuoka to Tokyo, seeing people play our game on subway platforms made me feel that creating them was worth it"
CEO and Vice President
Tatsushi Momen
Motohiro Shirakawa
Company
KOO-KI
Location
Fukuoka, Fukuoka
Downloads
139,300+
# of employees
25
After studying arts and film, Tatsushi co-founded video production company KOO-KI along with his university seniors. Motohiro joined them a few months later after specializing in film at university. They strive to make unique content, whether that’s film, television commercials, or apps. Their repertoire includes TouchCard, a dynamic children's educational app. Continuously refreshed with new activities, it fosters parent-to-child communication through collaborative gaming experiences. With fans in their own children who test and feedback each iteration, in the future they plan to market it globally.
"My ultimate goal is to create experiences that transcend generations. I want children who play this game to revisit it with their own families when they grow up"
Founder
Akihiro Hino
Company
LEVEL5
Location
Fukuoka, Fukuoka
Downloads
15,900,000+
# of employees
300
From an early age, Akihiro had a fondness for the latest technology. What truly sparked his passion, though, was an encounter with a microcomputer in third grade. Fascinated by games where the storyline changes based on player choices, he decided to become a game creator in the future. Akihiro founded LEVEL5 and since then has produced numerous titles, including the original series Yo-Kai Watch which has become a popular cross-media franchise, featuring numerous games, anime, toys, and more. Through the spinoff Yo-Kai Watch Wibble Wobble, they have collaborated with famous anime, manga, and virtual entertainers, broadening their expertise and range of services, while continuously striving to keep their long-term titles fresh and innovative.
"Our development team praises the user-friendly interface and streamlined in-app purchase system of Google Play. It's convenient because you can prepare data within the game's settings and automatically import it into the Google Play Console, significantly reducing the effort required for registration"
CEO
Yuto Oshiro
Company
proalliance
Location
Ginowan, Okinawa
Download
11,000+
# of employees
7
Yuto hadn’t lived in Okinawa since he was eight years old, but could see opportunity for development in the island. As president of jobsite management, recruiting, and film production companies, he wanted to promote the attractiveness of the area and that’s how Okinawa Navi came to life. The app serves as a local hub for news, sightseeing ideas, restaurants and other recommendations. Yuto plans to integrate coupons and tickets making it even easier to explore the region. His next step is to create unique itineraries for tourists, allowing people from all over the world to find the hidden gems of Okinawa.
"My goal is to share information about Okinawa with the world. Using Google Play is essential to making my dream happen"
Founder
Yoshihiko Haruyama
Company
YAMAP
location
Fukuoka, Fukuoka
Downloads
2,120,000+
# of employees
101
Yoshihiko is determined to live his life with purpose and wants his mountaineering app YAMAP to make a difference. After the 2011 Great East Japan Earthquake, he was inspired to bring people closer to nature and save lives. Despite having no programming experience, he and his team created a platform which enables mountaineers to safely check their location and share their climb activity logs, even when there’s no phone signal. The app has become very popular with climbers, who have also formed a YAMAP community. Yoshihiko recently partnered with the local government to aid mountain rescues, wants to keep enhancing the app's safety features and continues to promote the joy of mountain climbing to the world.
"YAMAP has created and expanded a culture where phones can be used as GPS devices for mountaineering. Not only does it help to reduce the number of accidents in the mountains, but it is also a great pleasure to know that even if you do get lost, the YAMAP monitoring function can save your life"
Founder
Chikako Yamakura
Company
GANBARION
location
Fukuoka, Fukuoka
Downloads
97,100+
# of employees
113
Chikako began her gaming career in her early teens. After deciding she wanted to make games her way, she set up her own company Ganbarion. Ever since, she has worked to create an environment where everyone can succeed - irregardless of gender. In fact, it was a female-led team that created their popular adventure game Engawa Danshi to Kemonotan. Players spend time with the characters Yotaro and Tora to fight monsters and heal a mysterious disease. After all her success, Chikako is also working with local municipalities and educational institutions to support the younger generation with an internship program, while her dream is transforming Fukuoka into Japan’s Hollywood of the gaming industry.
"We have a working environment where every member can take on any challenge regardless of gender"
CEO
Choi Dongjun
Company
cocone v
location
Fukuoka, Fukuoka
Downloads
1,019,100+
# of employees
211
When Choi, originally from South Korea, came to Japan to study design, he grew fascinated by the trend of avatars and the freedom it gave people to reinvent themselves. This inspired him to pursue digital design and to get involved in avatar game development – a phenomenon then mainly associated with the male-dominated gaming world. Together with the cocone v members, Choi decided to create an avatar digital world focused on women. On Purenista, people can make their avatar, dress it up, give it personal effects with a variety of items and create their own artwork with many designing functions. Next, Choi wants to reach a more global audience and develop apps that enable players to use their artistic skills.
"We want to encourage people to have fun in their own way. On Purenista, players can create their ideal avatar and artwork regardless of their gender in the real world"
CEO
Yoshihiko Miyazaki
Company
althi
location
Fukuoka, Fukuoka
Downloads
1,684,000+
# of employees
12
Yoshihiko started his tech career during the 1980’s computer revolution. He’s made games on floppy disks and CD roms, and when smartphones came into the scene he jumped at the challenge to reinvent his digital world. As CEO of the gaming company althi, his goal is to allow players to be in charge, creating their own storylines and characters. Their title Elnea Kingdom is a role-play inspired wonderland, designed to be a long-lasting peaceful game. It's the latest title in the WorldNeverland series that started 25 years ago. Yoshihiko appreciates that people often message him to share the stories they have created. In the future, he wants to add new landscapes and more realistic graphics to the game.
"I appreciate that Google Play picks up our games to be featured on the Play Store quite often. It’s a really effective way of receiving attention"
Founder
Kenji Eguchi
Company
KJ120429
location
Usa, Oita
Downloads
800,000+
# of employees
1
Kenji taught himself to make apps after finding a ‘how to’ book in a store. He single-handedly created Photo Plus – Lettering to help users add text and images to photos. He originally loved taking pictures of natural landscapes and flowers, and he thought it would be a good idea to create an app that allowed users to add text, such as names and dates, to their photos. Fans highly appreciate its variety of fonts, colors and writing styles. Hundreds of thousands of downloads later, he continues to work alone from his home in Oita. He’s now working on some 3D graphics and a new edit function.
"When I see reviews and emails from people who are using my app, I feel happiness because the app I made is useful to someone, even a little"
Founder
Keisuke Furuta
Company
Payke
location
Nakagami, Okinawa
Downloads
4,000,000+
# of employees
13
When Keisuke moved to Okinawa to attend college, he started working in the trading business and noticed many lost sales opportunities, due to not being able to convey detailed product information in foreign languages. When he was 19, he had a lightbulb moment and decided to become an entrepreneur to fix the problem. His app, Payke, enables people - usually tourists - to scan a barcode and find product information and reviews. It’s been downloaded in over 130 countries and is available in 7 languages so far. He has plans for overseas offices and a new best-price feature, so people know that they’re getting a good deal.
"There's an old Japanese merchant's philosophy that means 'be good to three parties' – that’s become our motto. Payke is good for the person who makes, the person who sells, and the person who buys"
Founder
Shigeo Nakamoto
Company
Wana Kijiji Apps
location
Okinawa, Okinawa
Downloads
345,200+
# of employees
1
Shigeo decided to pursue programming after working in Tanzania and realizing he wanted a job with international opportunities. After finding that Japan’s Geospatial Agency had old aerial photos of the country and wanting to share them with his father, Shigeo got the idea for Old Satellite Map. It allows people to see satellite photos from the 70s and compare them with the current day. It’s particularly popular among older generations who like to revisit places from their younger years. Noticing how much people enjoy the nostalgia element, Shigeo added a feature for discussion around places and memories. He also plans to make a new function available so people can share pictures from past decades.
"Google Play creates an environment where you can easily develop and release titles. Plus, new audiences were able to find and download my app easily when it was first launched"
Stories from Kyushu & Okinawa
New
Ryuji
Ryuji Kuwaki
Fukuoka, Fukuoka
New
Koji
Asobuild
Fukuoka, Fukuoka
New
Ryotaro and Kyoko
thestory
Itoshima, Fukuoka
New
Kazuhisa
Good Luck 3
Fukuoka, Fukuoka
New
Tatsushi and Motohiro
KOO-KI
Fukuoka, Fukuoka
New
Akihiro
LEVEL5
Fukuoka, Fukuoka
New
Yuto
proalliance
Ginowan, Okinawa
Yoshihiko
YAMAP
Fukuoka, Fukuoka
Chikako
GANBARION
Fukuoka, Fukuoka
Choi
cocone v
Fukuoka, Fukuoka
Yoshihiko
althi
Fukuoka, Fukuoka
Kenji
KJ120429
Usa, Oita
Keisuke
Payke
Nakagami, Okinawa
Shigeo
Wana Kijiji Apps
Okinawa, Okinawa
Founder
Fujio Kojima
Company
Pirika
Location
Shibuya, Tokyo
Downloads
82,200+
# of employees
38
Reading an environmental book in elementary school sparked Fujio's lifelong passion for nature. After majoring in mechanical engineering at university, he went traveling and remembers finding garbage tucked between trees in a remote jungle. It sparked the idea for Pirika, meaning “beautiful” in the indigenous Ainu language. It’s a litter picking app where people can upload photos of them disposing of waste, along with geotags to pinpoint problem areas. It’s become a global community effort with over 300 million pieces of trash collected. Fujio says this is just the tip of the iceberg and hopes to grow that number rapidly in the coming years.
“Expensive, localized equipment isn't enough to tackle garbage issues. We need to expand services, businesses and initiatives on a worldwide scale. That's why Google Play's global reach is such a valuable asset”
Co-founders
Kota Kubo
Yoshinori Abe
Company
Ubie
Location
Chuo, Tokyo
Downloads
300,000+
# of employees
280
When entrepreneur Kota decided to make a healthcare app he knew the perfect person to be his co-founder: his then roommate and doctor Yoshinori. Having been friends since high school, it was a natural partnership, and they began planning Ubie in their spare time. It’s an AI symptom search engine, where people can research their illnesses and find specialist help – promoting early intervention to detect diseases before they develop. The friends are now arranging to expand Ubie’s services to track treatments and day-to-day healthcare needs, and they hope to grow it into a global brand.
"Through our service, we've observed individuals becoming aware of potential serious illnesses and seeking medical care. I feel very proud that our app could ultimately lead to saving lives"
Founder
Yasuto Fukagawa
Company
TimeTree
Location
Shinjuku, Tokyo
Downloads
22,477,100+
# of employees
87
While studying cultural anthropology and sociology, Yasuto became fascinated by how people use their time. This progressed into a mission to create a way to help people organize their lives and their schedules. After years working as a product manager for a major web provider, he set up his own company and built TimeTree. It’s an app-based calendar made for sharing and communication. Whether it’s between friends, colleagues, or sports teams, Yasuto hopes it frees up space for fun and special moments. With 13 languages already available, recent additions include overseas holidays. Next, he wants to enhance the app by offering tailored event recommendations.
"Global distribution has always been a goal for us, and Google Play is helping us achieve that dream"
Founder
Kensuke Imura
Company
GAGEX
Location
Sumida, Tokyo
Downloads
16,500,000+
# of employees
2
Game maker Kensuke spent more than ten years working in mobile telephone technology before branching out on his own. The advent of smartphones inspired him to make a change, and he set up his business, Gagex. He discovered his own niche crafting nostalgic, mouth-watering Shōwa era games, set in candy shops and diners. Memories of a Dining Room Story draws on traditional foods such as pork miso soup and baked eggs, and players assist an elderly couple in running a small diner. With a devoted fan base, Kensuke's company aims for lasting relevance, driven by the motto to be "interesting for the next 100 years".
"I've been using Google Play for 10 years, and things have certainly changed a lot. I'm grateful for all the additional functions"
Founder
Kei Kawashima
Company
Wonderfy
Location
Chiyoda, Tokyo
Downloads
500,000+
# of employees
33
While working as a cram school teacher, Kei traveled around Asia teaching in orphanages and children’s homes. He developed a way of sharing his love of education whist overcoming cultural differences and language barriers by using apps. Recognizing that a digital version of his lessons could benefit more people, he created Think! Think!, an app designed to keep learning exciting and grow children’s confidence. With the goal of reaching as many kids as possible, Think! Think! has been used in schools and in monitors in shopping malls. Kei plans to continue developing various projects and collaborations to ensure that children in all environments have the opportunity to learn while having fun.
"We want to reach children all over the world and help them learn in a way that they can't help but have fun. When we release a new product, we hope people are waiting excitedly for it"
Group manager
Tomoya Annaka
Company
BELLSYSTEM24
Location
Minato, Tokyo
Downloads
2,000,000+
# of employees
30,102
Web designer Tomoya had been suffering from migraines when a conversation with a meteorologist colleague sparked an idea. They discussed the link between weather and physical health, and how low barometric pressure days can cause headaches. Leveraging his expertise in mobile content creation and UI/UX design, Tomoya built Zutool, an app featuring cute characters that allows people to follow forecasts and track their symptoms. Ten years later, it gained so much momentum that he supported the publication of a book combining his experiences with medical advice from doctors. They are currently working on new upgrades to make it easier to track overall health, including menstrual cycles.
"Google Play offers exceptional freedom for testing in Japan and overseas, allowing for quick and easy app releases"
Founder
Yangyang Xi
Company
Lang-8
Location
Shibuya, Tokyo
Downloads
5,493,200+
# of employees
5
Yangyang moved to Japan, from China, aged four. Over the years, his memory of Chinese faded, prompting a year-long language school journey to rekindle his connection with his mother tongue. Inspired by fellow students and teachers who taught him, he created HiNative – a language app where people can seek assistance from native speakers. AI is used, but every response is immediately verified and even answered by native speakers all over the world to provide clearer communication. Yangyang says the emphasis is on connection and culture, rather than learning exam-style languages. He’s now working on building a live stream feature to enable real-time international exchange.
"It felt natural for us to distribute through Google Play. It is a global service, and a large part of its audience is from outside of Japan. That makes it indispensable to our business"
President / CEO
Koki Kimura
Company
MIXI
location
Shibuya, Tokyo
Downloads
12,350,000+
# of employees
1556
When the internet first emerged, Koki was certain that it would one day transform how we communicate — and he wanted to be a part of it. So he joined the IT industry and was soon hired by the Japanese social networking company, MIXI, to be in charge of their game releases. Passionate about connecting people, Koki’s games are multiplayer - like the hugely popular title Monster Strike which marked its 10th anniversary in October 2023. With his strong belief in the power of communication and gaming, Koki and his team continue to look for new ways to deliver surprise and excitement through live-ops and big collaborations.
"My games made me value the beauty of interacting with people. I thought there was value in playing games with friends, and proving that has given me a strong sense of confidence"
Founder
Takashi Inoue
Company
LIFULL
location
Chiyoda, Tokyo
Downloads
3,386,400+
# of employees
1473
Takashi made it LIFULL’s corporate philosophy to create a society where everyone can attain comfort and happiness. Driven by his passion for changing the real estate industry, he later created LIFULL HOME'S which is now one of the largest real estate and property sites in Japan. When smartphones came on the scene, he and his team built an app to make finding new homes even easier. Takashi believes access to information is key to helping people find their perfect place. LIFULL HOME'S will continue to take on new challenges, including improving the app, and providing a tailored experience that can match the needs of every property hunter.
"For many people, finding a home is not something they experience very often in their lives, that’s why we want to help. It’s about making people’s daily lives better"
CEO
Yota Yanagihara
Company
WFS
location
Minato, Tokyo
Downloads
3,500,000+
# of employees
515
Living in England as a young child, Yota quickly discovered a love for games. He was particularly drawn to Japanese role-playing titles as a way to feel safe, express himself and explore his cultural identity through the story — an experience which inspired him to create games as an adult. He wants to ensure that they offer exciting and heartening experiences to players through their titles. Wright Flyer Studios successfully created an inspirational RPG, Heaven Burns Red, with the famous game studio "Key", known for creating great storylines that remain in the player’s heart. Next, he plans to release more titles and make Wright Flyer Studios one of the best game studios in the world.
"Games have always been there with me, during the good and hard times. My aim is to create games that can make someone's life better"
Co-founders
Mikiko Michie
Jiro Amatatsu
Company
asken
location
Shinjyuku, Tokyo
Downloads
3,130,000+
# of employees
50
As a professional nutritionist, Mikiko would meet with clients one-on-one to give them healthy eating advice, but she wanted to help more people than she could fit in her schedule. So when her parent company launched an in-house startup program, she jumped at the chance to make an app for her services, even though she didn’t have any prior developer experience. Teaming up with marketer, Jiro, she created Asken: a diet and nutrition platform that gives people detailed information about healthy living and nutrition via an interactive AI dietitian. Moving forward, they hope to expand into the US and Asia, launch a program for pregnant women and new moms, and add nutritional plans tailored for children and the elderly.
"Issues with food can last a lifetime – we hope that our app will become a lifelong partner to people that look after their health and diet"
Co-Founders
Anna Nakajima
Mizuki Nakajima
Company
coly
location
Minato, Tokyo
Downloads
1,360,000+
# of employees
330
Twin sisters Anna and Mizuki founded their mobile gaming company coly, because they wanted to create games that would appeal to women. Neither of them had a background in tech, but they saw a gap in the market, quit their jobs and started working from their studio apartment. Promise of Wizard, their fourth game, is full of beautiful anime imagery and deep, character-driven stories that have won them legions of fans. Women make up not only most of their player base but also 70% of coly's team. Anna and Mizuki value real connections with fans, so coly started expanding its offline business with collaborative cafes. By taking on new challenges, the twins aim to continue growing their games around the world.
"The company is like an orchestra. Everyone has different jobs, but every day they do their best to work together and create a unique experience for players"
Founder
Rina Akimoto
Company
TABE CHOKU
location
Minato, Tokyo
Downloads
100,000+
# of employees
70
Rina came from a farming family but, on her parents advice, went to university and joined an IT company instead of taking over the family business. Years later, when she revisited her former farmstead and saw the fields abandoned, she wondered if there might be other producers in the same situation. Visiting farmers all over the country, Rina learned they couldn't make stable profits because they weren't able to set their own prices. So she created TABE CHOKU - a platform where farmers can sell online to consumers. Shoppers can order high-quality food straight to their door and try out growers’ recommended recipes. Rina aims to keep helping deepen the relationships between buyers and producers through the app.
"It's difficult for farmers to make a profit as they don't decide the general market prices. So we created a platform where producers could set their own prices and sell their products"
Founder
Takeshi Ishii
Company
Altplus
location
Toshima, Tokyo
Downloads
1,484,300+
# of employees
240
Formerly a venture capitalist, Takeshi left finance to join the gaming space ー for him, an industry bringing something exciting to the world. About a decade later, he founded his own game company Altplus. A major title from the group, Hypnosis Mic - Alternative Rap Battle, is the game version of the popular original character & music project under the same name Hypnosis Mic, and players can enjoy its new rhythm senses and original stories. They enter a world where conflict can only be settled through rap battles. Takeshi enjoys making social games that promote community and entertain fans with high quality graphics, sounds and tailored communications. Altplus is now exploring several new fields like the metaverse, live gaming and in-person events.
"Our goal is to make fun and long term games. We have achieved operating a few titles for up to 10 years"
Stories from Tokyo
Fujio
Pirika
Shibuya, Tokyo
New
Kota and Yoshinori
Ubie
Chuo, Tokyo
New
Yasuto
TimeTree
Shinjuku, Tokyo
New
Kensuke
GAGEX
Sumida, Tokyo
New
Kei
Wonderfy
Chiyoda, Tokyo
New
Tomoya
BELLSYSTEM24
Minato, Tokyo
New
Yangyang
Lang-8
Shibuya, Tokyo
Koki
MIXI
Shibuya, Tokyo
Takashi
LIFULL
Chiyoda, Tokyo
Yota
WFS
Minato, Tokyo
Mikiko and Jiro
asken
Shinjyuku, Tokyo
Anna and Mizuki
coly
Minato, Tokyo
Rina
TABE CHOKU
Minato, Tokyo
Takeshi
Altplus
Toshima, Tokyo
Founder
Tomohiko Sugimoto
Company
Kashmir 3d
Location
Yokohama, Kanagawa
Downloads
311,000+
# of employees
1
For most of his life, Tomohiko has been developing software to visualize maps as a hobby. In fact, the project that would become Super Terrain started life as a computer program 30 years ago. Loved by hikers, mountain climbers, photographers, cyclists, and adventurers alike, it blends various maps to create precise navigational aids. Surprisingly, he found out that helicopter pilots use Super Terrain when heading to rescue sites. And it also serves as a teaching tool for academic institutions. Tomohiko's next endeavor involves integrating data examined by a 3D scanner. He also wants to bring the technology to watches for improved navigation.
"It's incredibly rewarding to receive feedback from everyone. I find particular joy in knowing that my work may have a positive impact on the public"
Founder
Toshiharu Morita
Company
mrt
Location
Saitama, Saitama
Downloads
92,400+
# of employees
1
While working at an IT company, developer Toshiharu imagined an app that could bring well-being principles and guidance into a digital format. Inspired by traditional practices, his app Kamidana offers features like inspirational quotes, bell collection, diary keeping, and caring for a virtual fox for companionship. Aiming to bridge mindfulness and personal growth, it serves as a daily guide, promoting self-reflection. Next, Toshiharu envisions upgrading the fox's room design and integrating cognitive behavioral therapy techniques into the app. Ultimately, he hopes that using Kamidana can become a practice embraced by people worldwide, regardless of their background.
"Google Play offers a wealth of valuable tools, including A/B testing, review analysis, crash and performance reports, and comprehensive reporting functions"
Co-founders
Haruki Yamaguchi
Ryohei Narit
Company
Nakayubi Corporation
Location
Kawasaki, Kanagawa
Downloads
9,500,000+
# of employees
12
As children, Ryohei and Haruki attended the same school, but it wasn't until university that they forged a connection and began collaborating. Driven by a shared passion for video games, they ventured into app development, creating their very own studio Nakayubi Corporation. Inspired by the movies, the pair's focus lies in puzzle escape games, with EXiTS emerging as their flagship. It doesn’t depend on language, so players from all over the world can solve it and break out of difficult situations. Looking ahead, the team is exploring innovative ventures, such as collaborating with real-life escape rooms.
"I truly believe that our company has grown because we've been working together. We constantly push each other to excel"
Founder
Katsumi Yokoyama
Company
TOKYO STUDIO
Location
Saitama, Saitama
Downloads
1,560,800+
# of employees
2
Katsumi's childhood fascination with trains led him to sketch route maps and timetables on his hand during long journeys. As an adult, he studied biotechnology and found work as a system engineer, yet his passion for trains persisted. He channeled his expertise into creating World Transit Maps, an app dedicated to simplifying train routes for locals and tourists alike. With multilingual support and with more languages to come, Katsumi has expanded the app's reach to 10 countries overseas. He is currently working on a brand-new map that will allow scrolling through train routes across all of Japan in a single image.
"During my teenage years, I cherished the idea of building something that could serve the needs of mobility. It was this dream that led to the development of this app"
Founder
Masahiko Ito
Company
ITO Technologies
Location
Yokohama, Kanagawa
Downloads
70,000,000+
# of employees
2
Masahiko was working as a systems engineer when smartphones became popular, and he immediately saw their potential. He left his job and founded an app company, taking the time to choose a product that he believed he could create brilliantly. Pedometer - Step Counter is the result. Admired for its simplicity and accuracy, it’s been downloaded over 50 million times. Inspired by a previous creation for trekking the Tokaido corridor, Masahiko is now designing a new pedometer app where people can move characters around famous tourist spots by walking particular distances. He hopes to continue creating apps that help people to lead active, healthy lives.
"At first I was only planning to distribute the app in Japan, but now 90% of our downloads come from the rest of the world. That is all thanks to Google Play"
Founder
Jun Otaka
Company
P.R.O
Location
Yokohama, Kanagawa
Downloads
3,800,000+
# of employees
99
Jun has years of experience in a wide range of projects, from developing a 3D piping design system for nuclear power plants to managing offshore development in Asian countries. After founding his company, P.R.O, he started creating apps focusing on card games. While their solitaire was popular, they wanted to make it more appealing to a wider female audience. Princess*Solitaire is an adorable version of the classic game featuring bright colors, animals, and glitter. P.R.O is currently collaborating with other companies to bring branded characters to life digitally. They have also implemented the integration of blockchain and NFTs with the ultimate goal of creating a safer ecosystem for both content creators and consumers.
"We observed a trend of classic games catering more to men and it inspired us to create something enjoyable for women. The name 'Princess*Solitaire' reflects this goal, aiming to evoke a sense of gameplay befitting a princess"
Founder
Yuki Inagawa
Company
ELECTRIAR LABO
Location
Yokohama, Kanagawa
Downloads
282,000+
# of employees
1
Yuki grew up playing computer robot games. He became attached to customizing characters and sending them into battle, feeling as if they had minds of their own. Ten years later, while working as a programmer at a video game company, he decided to create works inspired by his favorite titles as a hobby. Electria Code features AI heroines that players can interact with, and has become so popular that Yuki now works on it full time. In addition to new strategy content, he’s added character poses and facial expression editing functions, and his mission is to keep the game updated so it remains fun and fresh for years to come.
"Google Play's advertising and promotional services are great. They make it easier for individuals like me to get their apps noticed"
Founder
Kou Shibusawa
Company
KOEI TECMO GAMES
location
Yokohama, Kanagawa
Downloads
630,000+
# of employees
2,874
When Kou Shibusawa first established KOEI to revive the family business, it was a dyes business which fell into financial difficulties two years after its establishment. He considered closing the company - but his wife Keiko gifted him a computer for his birthday, so he learned to program and devoted himself to game development. Soon after, he founded KOEI (now KOEI TECMO GAMES) as we know it today. Being interested in history, especially the Sengoku period, he released the game series Nobunaga's Ambition, which depicts the civil war of the Sengoku period in 16th century Japan and features Keiko’s graphic designs. After huge success from PC and Console gaming, they moved onto mobile which radically grew with titles like Nobunaga’s Ambition: Hadou launched in 2022. And their newest title Nobunaga's Ambition: Shutsujin has just been released, allowing players to conquer Japan using GPS and map technology, as if they were walking in the Sengoku period. Kou Shibusawa will continue to fascinate fans all over the world with his new work, which is constantly evolving.
"I have often heard stories that students learn to love history and become more knowledgeable than their teachers about the Sengoku period from playing Nobunaga’s Ambition. I have always felt that this game has been a gateway to learning history"
CEO
Noriyasu Togakushi
Company
Office Create
Location
Yokohama, Kanagawa
Downloads
80,000,000+
# of employees
17
"Office Create’s big hit Cooking Mama: Let’s Cook first entered the scene as a console game which immediately became popular overseas. The company’s CEO - experienced marketer Noriyasu - and his team wanted people to be able to play it from their phones too and eventually decided to release a mobile version of the game. In the game, players can cut, grill and simmer to prepare delicious dishes. It had the unexpected effect of inspiring interest in Japanese cuisine around the world, with people using the game’s recipes as a guide to cooking in their real-life kitchens. In the future, Noriyasu wants to ensure Cooking Mama stands the test of time, delights new generations and inspires more people to get cooking."
“Google Play Console is always evolving. It is easy to use and gives us real data insights"
Founder
Yoshitake Saito
Company
amane factory
Location
Yokohama, Kanagawa
Downloads
4,148,800+
# of employees
7
From a young age, Yoshitake was drawn to computers, but it wasn’t until he started working at an IT company that he really learned his way around a PC. Decades later, while reading his wife’s diary entries from her pregnancy, he realized how challenging it had been for her and how much he’d missed out. This inspired him to create 280days, where expectant couples can have a more enjoyable experience by tracking the pregnancy together. In the app, parents also have the option of turning their pregnancy diary into a book. In the future, Yoshitake hopes to add more features to support women during their postnatal period.
"In my 40s, my goals shifted and I became determined to create something that would be useful for people"
Founder
Atsuko Yoseda
Company
willsi
Location
Kawaguchi, Saitama
Downloads
187,900+
# of employees
3
Atsuko dreamed of bringing something brand new to the world since she was in university. After qualifying as an accountant, she decided to use her newfound bookkeeping expertise as a basis to achieve this dream. She taught herself to program in one month and quickly launched Pavlov Bookkeeping – a training platform for people to prepare for their bookkeeping exams. Learners love the cute illustrations, which drawing hobbyist Atsuko also drew herself. She’s recently added an option to take mock exams online and is currently working on adding a personalized feature so people can track their learning progress.
"Google Play Console features like reporting and payments are very speedy and helpful"
Founder
npckc
Company
npckc
Location
Saitama, Saitama
Downloads
1,150,000+
# of employees
2
Born in Hong Kong, raised in Canada and now based in Japan, npckc speaks three languages fluently and works as a translator. A self-taught programmer, they wanted to create games which depict stories and characters that are often left out of the limelight. In one night, hot springs, players follow the transgender female character, Haru, as she navigates a visit to the hot springs. Players appreciate the realistic portrayal of trans experiences, as well as the chilled out music, courtesy of npckc's partner sdhizumi. Having been a finalist of Google Play’s Indie Games Festival in Japan, they hope to attend more gaming conventions to connect with other developers in real life.
"Google Play is very accessible to individual developers as you can publish your games at a relatively low cost"
Executive Vice President
Tomohiro Ishibashi
Company
Weathernews
Location
Chiba, Chiba
Downloads
13,962,300+
# of employees
1,120
Tomohiro always had an interest in tech and distributing content via mobile devices. More than 20 years ago, he joined Weathernews to develop an app version of the service. It quickly became a crucial part of their business, especially after they started to engage with a community of users who submit real time weather data that helps provide an even more accurate service. Recently they launched a B2B service which can help company owners know when a meteorological hazard could affect their business. Tomohiro’s goal is to be the number one weather reporting service in the world.
"As our goal is to make weather accessible to everyone, we need to be available on all cell phones"
Co-founder
Tatsuya Saito
Company
Dreams Come True
Location
Hitachi, Ibaraki
Downloads
432,000+
# of employees
30
Seeing the Apollo Moon landing as a kid gave Tatsuya a lifelong interest in science, motivating him to join his school’s astronomy club. Years later, as a qualified science teacher, he co-founded Dreams Come True with his friends to get new generations of youngsters as passionate about all things celestial as he was. This led to the creation of the 88 Constellation Encyclopedia, where budding astronomers can learn about stars, planets and the mythology surrounding them. He's worked with real-life astronauts, schools, museums and science centers to make the platform as fun and educational as possible. Next, Tatsuya wants to release more titles that can help get kids interested in science.
"Our dream is to get children of all genders to enjoy science. Nowadays we see many more kids who like science than before. We hope to keep helping to drive this change"
Stories from Kanto
New
Tomohiko
Kashmir 3d
Yokohama, Kanagawa
New
Toshiharu
mrt
Saitama, Saitama
New
Haruki and Ryohei
Nakayubi Corporation
Kawasaki, Kanagawa
New
Katsumi
TOKYO STUDIO
Saitama, Saitama
New
Masahiko
ITO Technologies
Yokohama, Kanagawa
New
Jun
P.R.O
Yokohama, Kanagawa
New
Yuki
ELECTRIAR LABO
Yokohama, Kanagawa
Kou Shibusawa
KOEI TECMO GAMES
Yokohama, Kanagawa
Noriyasu
Office Create
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Yoshitake
amane factory
Yokohama, Kanagawa
Atsuko
willsi
Kawaguchi, Saitama
npckc
npckc
Saitama, Saitama
Tomohiro
Weathernews
Chiba, Chiba
Tatsuya
Dreams Come True
Hitachi, Ibaraki