#WeArePlay

Discover the stories of people from all over Australia building apps and games businesses on Google Play.

Lily Dempster

One Small Step

Canberra

12,500+

2


Since university, where she studied law and humanities, Lily has been focused on climate change mitigation. She combined that passion with an interest in behavioral design to create One Small Step, an app that gamifies climate activism to help everyone make positive changes at home. It gives people actionable steps and rewards them for reducing their carbon emissions. A recently released community feature allows people to participate with family and friends. Initially launched in Australia and the U.S., Lily now wants to go global and has launched an enterprise version that will help corporations make an even bigger impact.

"It was a no-brainer to distribute this app on Google Play. The process of uploading the app and setting it up is really straightforward, and you get solid reports on analytics"

Tristan Morris

Disaster Science

Canberra

131,400+

1


Stranded by a bushfire during a holiday with friends, Tristan experienced firsthand the essential need for accurate information in crisis situations. He felt moved to help others and leveraged his software development skills to create Bushfire.io, an app for navigating the chaos of natural disasters. Aggregating data from multiple sources, it offers a comprehensive overview of fires, floods, road closures and vital weather updates. Tristan receives heartfelt feedback from people crediting the app with saving their lives. He has recently added in real-time satellite imagery and has plans to expand further internationally, with coverage of region-specific events like cyclones, earthquakes, evacuations and heat warnings.

"I started out building an app to get as much information to people as possible. I shared that with some friends, and it went viral"

Fernando Gamboa

and Melina Vidoni

Prowess Games

Canberra

700+

2


Although software developer Melina always had a passion for writing fiction, she struggled to find an audience within traditional publishing. Seeing her frustration, her partner and fellow book lover Fernando, who had a background in game development, proposed a new joint venture. Together they created Unearthed Stories, a kind of “mindful RPG”. In this gamified reading experience, players can enjoy sci-fi and fantasy tales in a choose-your-own-adventure style format. Fernando develops the front-end and edits the stories; Melina writes the books and develops the backend. The pair use their interactive adventures as a medium to traverse mental health and other important social issues. Next, the pair hopes to crowdfund a new story to explore different kinds of fear.

"The amazing thing about Google Play is the completeness of the ecosystem. Because you have so many tools, you can try almost everything for free"

Garry Mansfield

and James Kell

Scratchie

Canberra

500+

3


While running a construction company, James saw that workers were rarely rewarded for the times they kept their site safe. Inspired by stories of miners who receive scratchcards for good work, he partnered with Garry, the Head of Safety of a building firm, to create Scratchie. This app incentivizes safety and allows supervisors to commend employees in various categories like 'Sun Protection', 'Productivity', and 'Great Idea'. Via a simple in-app QR code, workers can scan and obtain a reward through a digital card. The response has been motivating, with the pair recently gaining their first non-construction client, a logistics and freight network. Next, they plan to expand into the US and also offer multi-lingual and multi-currency options.

"Working with Google Play has been essential to our growth. We have built our entire business in the Google Play ecosystem"

David Sullivan,

James Hodge,

and Mike Benjamins

Tiparra

Canberra

1,900+

9


David, James, and Mike met while working in technology, drawn together by their shared love for sports. Leveraging James' app-building expertise, the trio launched Tiparra - forging partnerships with sporting clubs to help them engage with their enthusiasts. The suite of apps goes beyond game scores and stats by providing an engaging fan experience with exclusive content, trivia challenges and special offers. Next, the team is seeking new partnerships and international expansion, aiming to be the go-to platform for fan engagement.

"Our first partner was a local sports team that needed a digital alternative to printed programs. Since then, we've been building new features"

Stories from the Australian Capital Territory

Wenjie Mars Zhu

Shikudo

Sydney

5,500,000+

7


Wenjie has been an avid gamer since childhood. As an adult, he started creating games through his company Shikudo in his native country China to promote healthy habits. Now living in Australia, he has built his most successful title yet: Focus Quest. The app locks the phone throughout periods of distraction, assisting in focusing on tasks like reading or work. People can then earn time to play an RPG-inspired game as a reward. Whilst Wenjie's team even use Focus Quest to boost their own productivity, it has also become popular with the ADHD community. Next, Wenjie hopes to incorporate AI for more tailored experiences and, in the pipeline, is an additional focus-based release.

"I want to make the process of people adopting good habits something fun so that everybody can become a better version of themselves through gaming"

Jason and

John Daskalopoulos

Not Doppler

Sydney

292,000,000+

24


John formed his company Not Doppler at just 14 years old. His love of web design led him to host browser-based games with the ambition of generating 100,000 page views. Noticing the rise of mobile, John collaborated with his brother Jason to redirect the studio. Their first mobile hit was Earn to Die, an apocalyptic race for survival that celebrated one of John's favorite video game antagonists — zombies. The sequel, Earn to Die 2, has earned over 160 million downloads on Google Play. John and his team have just released Earn to Die Rogue, the third entry in the series, and are also branching out into lifestyle games.

"Google Play has definitely helped us optimize and improve our games. It helps us understand more about crashes and bugs and how we can fix them"

Stephanie Wicks,

Tara Thompson,

Sandy Golder,

Summer Petrosius,

and Andrius Petrosius

Kindship

Sydney

5,000+

10


Working with autistic children as a speech therapist, Summer saw first-hand how isolating and overwhelming caring for a child with disabilities can be, especially when access to vital information and support is unclear. She set out to find a solution and teamed up with her app developer husband, Andrius, and community leaders Sandy, Steph, and Tara. Together, they built Barb by Kindship — an app that serves as a resource for carers who need guidance on funding, advocacy, insurance, and therapy. Fronted by Kindship’s unique AI advisor, Barb, everyone’s experience on the app is tailored to their specific support needs. Summer, who discovered her own autism at age 30, hopes to expand Barb’s emotional capabilities to include caregiver well-being.

"Google Play gives us critical insights into the app's performance, such as download statistics and user engagement metrics. This helps us understand how people interact with us and shows where we need to improve"

Georgia Vidier

and Kate Lambridis

Human Health

Sydney

25,000+

18


Kate and Georgia's friendship formed while working at a tech start-up. Yet it was a casual dinner where Kate shared her children's health battles that revealed a deeper connection between them. Georgia had similar struggles caring for people in her life, and they decided that their experience in tech could provide solutions. They built Human Health, enabling people to easily track symptoms and manage conditions through a colorful, accessible interface. The app also offers insights on treatments and care pathways, facilitating informed discussions with healthcare providers. The pair are now focused on marketing to ensure even hard-to-reach people can find help with illness.

"I realized that no one's coming to save me, and I had to work out a way to manage my son's condition. It didn't feel like a choice, to be honest. Starting a company felt like the only option"

Elise McCann

and Lucy Durack

Hey Lemonade

Sydney

3,600+

6


After years building successful careers in the entertainment industry, friends Elise and Lucy saw their world come to a standstill when the pandemic hit. Theaters closed and Elise was also supporting her mum whilst she received cancer treatment. Seeking comfort, the pair built Hey Lemonade - an app full of bite-sized, science-backed talks to assist people through stressful or tricky times. They have used their showbusiness connections to help market it, and they completed an accelerated business course to boost their knowledge. Hey Lemonade has become particularly popular with students and neurodiverse people, and Elise and Lucy are working on diversifying their content to ensure that anyone can find support.

"Google Play has been instrumental for us to understand people's journey and how they use the app. In terms of our marketing and operations teams, that's been super useful"

Anna Wright,

Mladen Jovanovic,

and Tony Burrett

BindiMaps

Sydney

4,800+

21


When Anna found out she will eventually lose her eyesight due to a medical condition, she started thinking about how she will navigate the world in a different way. Although assistive technology and online maps can guide the way on the outside, indoor navigation - like in busy train stations or universities - is often a challenge. So Anna teamed up with tech entrepreneurs Tony and Mladen to create BindiMaps. Using wireless beacons, the app locates people in indoor spaces, using simple language to describe where they are and what’s around them. Becoming pioneers in wayfinding, they strive to improve accessibility and aim to give the visually impaired unprecedented freedom in places like transport hubs.

"I remember having a meltdown going through a busy train station, thinking how will I find my way? That prompted me to do something, I knew there had to be an easier way"

Brian Zou

SweatyChair

Sydney

9,500,000+

7


After graduating in computer science, Brian embarked on a career as a 3D animator. Following a stint in Silicon Valley, he returned to Sydney and founded his own gaming company, SweatyChair, merging his technical skills with the passion for art. During a gaming developer competition, Brian - alongside his wife and three other participants - built a challenging monster and bullet dodging game called No Humanity within 48 hours, winning first place. He successfully improved and launched the title a week later, getting over 9 million downloads so far. Taking part in Google Play's Indie Games Accelerator program in 2022 helped Brian to grow the studio even further. Apart from assisting fellow creatives in the industry, he also champions a more active gaming experience, where players can create and enjoy their own elements.

"Google Play drives great organic traffic and gives our game exposure, which is hugely helpful for us as developers"

Al Bentley

Simply Wall St

Sydney

500,000+

50


Al taught himself programming aged 12, crafting computer games after school and building websites as a side hustle during university. While studying for his degree in naval engineering, he also learned how to invest in the stock market. To navigate his first deals, he used his engineering prowess to measure company growth rates and formulated a data-driven, long-term way to navigate the markets. Simply Wall St: Stock Analysis is the combination of it all. It covers every market in the world and uses visual aids to simplify the details. He’s now working on an AI alert function to help people stay on top of their investments.

"I still love being hands on, but now I have a team of incredibly talented people taking what I started and then doing it much better than I ever could, and that's great fun"

Peter Scutt

and Tony Charara

Mable

Sydney

202,000+

380


When Peter struggled to find the right care for his elderly parents, who lived hundreds of kilometers away, he felt there had to be a better way. So he teamed up with his former colleague Tony to create Mable, a health tech app where people seeking disability and aged care in-home services can connect with local support workers. It gives people more choice, control and flexibility in shaping their care while allowing support workers to define how they work. So far Mable has facilitated over 19 million hours of assistance. It also utilizes its internal data capabilities and latest innovations, such as incorporating AI tools to help clients and support workers find the best match.

"We feel really excited that we have a solution that can strike at the heart of some really challenging societal problems"

Guy Mitchell

Linksoft Solutions

Sydney

113,000+

4


Guy had a successful career in marketing under his belt when he decided to embark on his own business venture. While perusing print ads for flatshares in the 90s, he got the idea to digitize a database for flat seekers and created a website. Fast forward to the 2010s and he turned it into an app, Flatmate Finders Australia. Remembering how those early print ads used code words, like “open-minded”, to mean gay, lesbian, and bisexual, he decided to also launch a version of the app exclusively for the LGBTQ+ community, Gay Share. A recently added feature allows people to connect via video call to be sure they’re a good pairing. Looking forward, Guy and his team hope to localize the app and venture into new markets.

"Google Play gives creators a lot of control over payments. I can easily see the payments and, if a customer wants a refund, I can quickly do that through the Play Console"

Sarah Neill

Mys Tyler

Sydney

431,200+

3


When Sarah asked her fashionable friends to pick out some outfits for her, she quickly realized their different body types would make it hard for them to choose clothes that suited her - as they had spent their lives working out what suited their own specific shapes too. With previous experience in marketing and startups, Sarah had the idea for Mys Tyler, where women can follow like-bodied creators to find fashion inspiration perfectly curated for them. The app has become a hub of body positivity, representing fashion-forward people everywhere. In the future, Sarah hopes to expand to match users to the most relevant hair and beauty creators who can offer up personalized makeup, hairstyle and accessory tips.

"A big part of our mission is helping women find fashion inspiration. But the other part is just representing different bodies and normalizing all sizes. People love seeing this diversity on our app"

Stories from New South Wales

Joel Perrule Liddle,

Veronica Dobson Perrule

and Matthew Heffernan

Indigemoji

Alice Springs

33,100+

5


Digital connectivity has been slow to reach many of Australia’s First Nations people due to remote locations, affordability, and lack of language representation on devices. That’s why Indigenous researchers Joel and Veronica, and software developer Matthew formed a collective to engage young people in developing a culturally relevant app that combines one of the world's oldest languages with one of the newest - emoji. Indigemoji provides a range of emojis that are relevant to Arrernte culture while helping people communicate in their own language. This was followed up with Kaytetyemoji, a new set of icons focused on Kaytetye Country in Central Australia featuring key words and phrases. The team have kept Indigemoji's code base open-source, allowing other language groups to create their own versions of the app in the future.

"Emojis are the world’s newest language. Many indigenous kids text almost exclusively in emojis. English is often a third or fourth language, and texting is hard"

Sascha Hlusiak

Sascha Hlusiak

Darwin

1,300,000+

1


Watching his father build a computer from scratch as a child instilled in Sascha a lifelong fascination with tech. When studying software development and programming in his native country Germany, he took this interest to the next level and started to create mobile games as a hobby while working full time as an Android engineer. His popular release Freebloks 3D is based on abstract strategy board games, where players have to dominate with their color tiles. Now living and developing from Australia, he wants to feed his mind playing with new technologies and to adapt his titles so they run smoothly on both tablets and wearables.

"When it comes to app distribution, Google Play has a number of great features. I especially like the beta program and Google Play Instant, where people can experience games directly"

Stories from the Northern Territory

Emma and Carla Papas

MerryMaker Sisters

Gold Coast

1,900+

3


Sisters Carla and Emma, known as the MerryMaker Sisters, found happiness sharing workouts and recipes on their blog. After taking a hiatus to pursue yoga and pilates instructing, they returned with a fresh perspective and launched MerryBody: an app offering yoga, pilates, and meditation videos built on the foundations of self-acceptance. The app provides hundreds of bespoke classes - plus recipes and challenges - to help people of all ages find their joy and improve self-esteem. With regular check-ins, updates, and fresh content, the sisters have cultivated a thriving community. Their mother is their main supporter, testing all classes. Next, they plan to personalize the app to each person's needs and create a rewards system.

"We hope to continue to grow on Google Play. We find new members from overseas, and it’s exciting when it crosses oceans and we get to reach all corners of the world"

Shainiel Deo

Halfbrick Studios

Brisbane

1,000,000,000+

110


When he started coding games in the mid-90s, Shainiel never dreamed he'd create a global phenomenon. The computer science graduate founded a small company producing work for major studios, before turning his attention to the nascent mobile game market. He and his team decided to create a simple game that was fun to play. A late-night TV ad for kitchen knives became the inspiration for Fruit Ninja: a satisfying and addictive game where nimble-fingered players slice flying fruits and use special combos to beat their own high score. Over a billion downloads later, Fruit Ninja remains wildly popular around the globe. Shainiel now leads Halfbrick+, a mobile game subscription service for premium games, which will also feature seamless multiplayer experiences.

"Google Play has allowed us to reach billions of players around the world as well as providing us with tools, advice and support"

Sayan Bhattacharya,

Mariana Aguiar

and Alexander Rich

Desygner

Gold Coast

38,145,200+

16


Malta-born Alex had an entrepreneurial spirit from a young age, having started his first business at age 17. Later, after moving across the world, he settled in Australia and a chance encounter led him to Sayan, a seasoned coder and software engineer. The pair joined forces with native Brazilian Mariana, a marketing lead from one of Alex's previous ventures, with the aim of reducing the creative bottleneck within companies. They created Desygner, a marketing agency in your pocket which provides people with design solutions like editing PDFs, graphics, and customizable templates. Recently unveiling a branding kit creation tool, the team now aims to expand the app's capabilities using generative AI.

"The app was created to provide fast, simple, and accessible design solutions, allowing people to create a wide range of marketing collateral quickly and efficiently"

Bettina Walter

and Hamish Sewell

Soundtrails

Sunshine Coast

5,200+

2


With backgrounds in app development and documentaries, Bettina and Hamish wanted to find a way to connect people directly with their environment. The pair created Soundtrails, an augmented digital world where GPS-activated stories enrich surroundings with music, narration, and sound. From historical locations, national parks and cemeteries - each tale helps unravel the collective history of Australia. The pair worked closely with the working with Aboriginal Communities to help amplify their voices and lived experiences. With their stories appearing in Canada and Mexico. They plan to grow their reach globally by engaging with schools to help kids build their own audio walks.

"There were thousands of Aboriginal camps across Australia, but how many camps can you actually go to today, and hear voices and their connection to those sites?"

Ryan Hanly

Travello

Brisbane

700,000+

36


When Ryan spent time traveling through Europe on his own, he sometimes felt a bit lonely. He wanted to share his experiences with others, so when he returned home he taught himself how to build an app from online tutorials and created Travello. It's a global travel community that enables people to meet up, book onto shared activities, or just find some companionship while far from home. The former PE teacher is now CEO of his own startup, and is working on a social commerce aspect, where people's uploaded content can be linked, with permission, to local businesses.

"We are all about creating a global community for travelers and Google Play has that breadth of people across a whole range of different countries"

Anna

and Sean Hammond

Refuel Games

Sunshine Coast

126,000,000+

2


Couple Sean and Anna share a passion for gaming. With Sean's background working for numerous studios, they had a front-row seat to the growth of the flourishing mobile gaming industry. As a team, the duo developed an arcade-style racer that drew its inspiration from the 32-bit classics of the ‘90s. The result was Rally Fury– a global phenomenon that has earned over 120 million downloads on Google Play. Adding multiplayer capabilities and growing a devoted social following, the game’s popularity shows no signs of slowing down. In the future, the pair is committed to implementing new challenges to reward and motivate the Rally Fury's fanbase.

"We wanted to combine the fun of ‘90s arcade racers with realistic graphics, physics and environmental effects. An off-road rally game allows us to do that"

Dean Loades

and Matt Knights

Protostar

Brisbane

33,500,300+

8


Matt and Dean are friends who, after working together on hugely successful mobile games, decided to form their own company Protostar. In a hectic and fast-paced world, the duo recognized the need for more relaxing, meditative and satisfying titles. Thinking of zen pastimes, they settled on the humble pleasure of mowing the lawn - so It's Literally Just Mowing was released. With no scoring system and no penalties, the game allows players to 'turn troublesome turf into backyard bliss'. With over 5 million downloads, it's proving a hugely popular way to unwind. As well as working on several other casual mobile games, they constantly update It's Literally Just Mowing with new seasonal challenges and collectables.

"We're really satisfied with Google Play. It gives our games a bigger global reach, and the tools to fix bugs and crashes for players"

Stories from Queensland

David O'Donoghue,

Terry O'Donoghue,

and Ben Marsh

ODD Games

Adelaide

45,000,000+

17


Co-founders Terry, David and Ben have come a long way since setting up a business in a garage. After meeting during a startup program, the trio’s shared enthusiasm for gaming – and Terry’s love of monster trucks – led them towards developing their own adrenaline-fueled adventure. They created Monster Truck Destruction, an action-packed game where players can race, freestyle battle, create customizable tracks, and drive over 90 trucks with their friends or solo. With over 30 million downloads, the game has even been licensed for live monster truck events in the U.S. Now, the thrill-seekers – with their expanded team in the Philippines – plan to introduce an explorational open-world feature in their Trucks Off Road title.

"Google Play makes it easy to release in lots of countries and really builds our community of players. We support about a dozen new languages now"

Jaween Ediriweera

Jaween Ediriweera

Adelaide

840,000+

1


Jaween grew up creating digital art on his primary school’s computer. He then learned how to engineer apps watching videos online, with his first being a graphing calculator for his friends to use. After spending time working as a comic artist for a gaming magazine, he created Pixel Brush, an app that lets people design their own pixel art from scratch. With a large fanbase in Brazil and India, Pixel Brush has an ever-expanding community across social media where people share artistic creations. Next, Jaween aspires to elevate the app into the professional world whilst extending its reach.

"I’ve been helping people to draw and it's been great. I'm very happy when I get good feedback"

Jonathan Ide

and John Schmidt

Jonathan Ide and Absolute North Charters

Adelaide

600+

2


While trekking the rugged Thorsborne Trail on Hinchinbrook Island, Jonathan faced hazards twice: once getting lost in the forest and another running out of water. A chance encounter with John, who ferries hikers to the area, sparked the creation of their app Thorsborne Trail. Leveraging John’s expertize, the app helps people navigate through the World Heritage site, providing insights on tides, water sources and even crocodiles. As the area is sacred indigenous land, Jonathan has been working with local Aboriginal communities to bring indispensable knowledge to the app and educate people on the land's importance. He also recently added an off-trail feature for experienced climbers and is developing an exploration app to track a hiker’s movements.

"My dream for the app is to further the environmental cause and keep the island preserved"

Shannon Hall

Bruntz Creative

Adelaide

10,700+

1


Originally a baker, Shannon discovered a passion for coding later in life, ultimately deciding to give up the dough and batter to pursue a degree in software engineering. Tasked with developing his own app for a real-life subject, he turned to his wife, a midwife, for inspiration. This led to Midwife Data Community, where independent midwives can store and access their patients' pregnancy and birth records. After publishing the title, it quickly grew popular as health professionals loved being able to view gestation data at a glance. As a parent to four kids — with another on the way — Shannon runs his company from home. As for his next steps, he hopes to venture into universities to help healthcare students manage their data too.

"Google Play is just a powerhouse for developers like me. You can easily get your apps out there on Android, making it a great option for publishing apps"

Stories from South Australia

David Bakker

MoodMission

Hobart

5,000+

1


As a clinical psychologist, David worked in community mental health - serving in homes, hospitals, and day care centers. He witnessed firsthand the hurdles people face in getting help and knew he had the knowledge to make a difference. So, he designed MoodMission to minimize the stigma around mental illness and make mental health care more accessible to all. The app unlocks the psychologist’s toolbox, offering people accessible tailored missions - be it yoga, affirmations, exercise, or mindfulness - helping in motivation and relaxation during bouts of anxiety or depression. Next, David is planning to offer a more personalized experience by implementing mood tracking.

"Treatment isn't an option for most people with mental health issues, so we really need more innovation in digital technologies. We wanted to build an app that was super accessible"

Jason Allen

Winterlight

Hobart

15,000,000+

1


Jason's passion for coding ignited early on having crafted his first games on his 8-bit home computer. When mobile gaming emerged, he embraced the challenge and created a puzzle app that remains a hit today. Eager to pay homage to the nostalgic bowling trips of his childhood, Jason created his next triumph: Galaxy Bowling 3D. The game is a fun, intuitive bowling experience complete with global leaderboards for extra competition and a 100-pin mode for added excitement. Having amassed over 10 million downloads, Jason is currently working on mobile porting some of his earlier games for players to enjoy.

"I use Google Analytics when I really want to deep dive into data like crashes, which helps me better understand what players experience"

Ivan Bindoff

Imitated Environments

Hobart

22,700+

1


Computer scientist Ivan was facing challenges finding work placements for pharmacy scholars at the university where he is a senior fellow. Having already built pharmaceutical apps, he decided to innovate and create Pharmacy Simulator. The app gives students and professionals online access to real-world settings through a simulated environment in which they interact with patients, dispense medicine, and provide advice. Aimed at educational establishments, the app lets teachers program their own scenarios and upload them for student training. As well as translating it into multiple languages, Ivan is introducing an examination feature and plans to expand, entering new use cases including nursing, pathology, and speech therapy.

"The storefront listings in Google Play are a great visibility tool for me. They help with search engine optimization, they help with search ability and discoverability in general"

Stories from Tasmania

Christina Chen

and Lauren Clinnick

Kinder World

Melbourne

1,000,000+

12


As a child, Lauren used video games to soothe the pain of her chronic ear infections. That was how she discovered they could be a healing experience for people — a sentiment she dedicated her career to. Intent on building a game that promoted wellbeing, she partnered with engineer Christina to make Kinder World: Cozy Plants, where players enter the comforting, botanical world of houseplants, home decoration, mugs of steaming coffee and freshly baked cookies. Since going viral on several social media platforms, the app has seen huge growth. They’ve recently added more social features like the Friendship Garden and run community events where players collaborate to explore forests together and complete quests. Next, they’re planning to add more seasonal social events as they work towards their global launch.

"Google Play comes across as having a developers-for-developers kind of mindset. This is reflected in the tools it offers and how it put us in its early access program"

Xin Zhao

Savy Soda

Melbourne

3,500,000+

20


Inspired by the 90s video games he played as a child, Xin knew exactly what game he wanted to create. The studio didn't quite have the money to fund it though, so it launched a crowdfunding campaign to help develop Pixel Starships. The game was completed using the money raised from the community. After years working in corporate tech, the move to designing and making games is something Xin has never looked back on. Millions of downloads later, his five-year-old child acts as a mini developer giving him feedback, and a sequel is now on the way.

"When Google Play PC became available we jumped on to that quite quickly and converted the game. You can play across different devices, and use a different input, but it's still the same game"

Kathryn Hackman

Courageous Kids

Melbourne

12,500+

1


Dropping her son at pre-school used to be the hardest part of Kathryn's day. He was anxious and fearful. As a doctor, Kathryn’s instincts for early intervention kicked in. Seeking advice from pediatric colleagues, she created social stories for him to explain his day, making him the main character. It helped him feel in control, less anxious and more confident. Friends began to ask her for advice and use the stories for their own children, so she created Courageous Kids, a library of real-world stories for parents to personalize, helping children to visualize their day and manage their expectations. Her app has become popular among families of sensitive and autistic children, and Kathryn is now working with preschools to give even more kids the tools to feel confident.

"Sometimes it's hard for parents to communicate with kids, so having the tools to open up those discussions is really powerful. Yes, it's an app for children. But actually, it's an app for parents"

Tim Millard

and John Wilson

Road Burn Games

Melbourne

3,461,000+

15


A passionate gearhead and gamer, Tim has dabbled in game and app development alongside his career for some time. But it wasn’t until he was introduced to burnout competitions and their extreme car modification that he came up with an idea for a mobile game that would put him on the map. Teaming up with fellow developer John, who had made impressive car games of his own, they started Road Burn Games and launched Burnout Masters. The adrenaline-fuelled car modification and racing game has over 3 million downloads. Supported by a team of 15, the duo have continued their passion by creating Drift Runner, bringing together different drifting motorsport cultures from around the world. And their third title is in the making - a street racing game set in Japan.

"Google Play is easy to try things and take risks. There aren't really any barriers to just giving it a go"

Chris

and Alex Naoumidis

Mindset Health

Melbourne

180,000+

37


Entrepreneur brothers Alex and Chris taught themselves to code on an old computer in the basement. After watching their dad set up his own companies, they knew they were destined for business and launched Mindset Health in their early 20s. They started with a wellness app but it soon became more personal when Alex was diagnosed with coeliac disease. Nerva: IBS & Gut Hypnotherapy was their response. It uses a science-backed approach to hypnotherapy and has helped more than 150,000 people manage their symptoms. The brothers have since published clinical research papers and are now working on getting their app recommended by doctors as a management option and covered by health insurers.

"If you're living with IBS, you'll have all these painful symptoms, but when you learn to manage it you can have a much higher quality of life. That’s a great impact for us"

Jessica Shipard

and Darcy Smith

Studio Folly

Melbourne

200,000+

3


With over seven years in PC title development and highly sought-after graphic design expertize, partners Darcy and Jess collaborated on a unique venture. Together, they developed Gubbins: a minimalist-designed game where hand-drawn characters both help and hinder the player to create words. The duo have built a strong fanbase of global players, with some using it to help learn and refine their English. They’ve even had positive feedback from cancer patients who use it as a helpful distraction during chemo. The characters, also called Gubbins, have recently been joined by a host of space-inspired friends. Next, the pair plan to launch more themed releases.

"The goal was to make something that's approachable and resonates with people all across the world, and I think that it does exactly that"

Uncle Bobby Nicholls

and Aunty Rieo Ellis

Yalinguth

Melbourne

5,300+

8


Educating people about Aboriginal heritage is deep in Uncle Bobby's roots. Keen to share the stories of his ancestors, he partnered with Pip and Zoe, founders of a storytelling agency, to create Yalinguth - meaning 'yesterday' in the Woi Wurrung language. It's a geo-located oral history app unearthing the tales of elders and their families. To help represent the history of Aboriginal women, Aunty Rieo came on board and encouraged other elders to share their cultural knowledge and memories. Now backed by a team of around 15 experts - including First Nations leaders -Yalinguth's scope is expanding to include more communities and regional areas.

"What this app allows us to do is dream and look forward. Using this technology means that we can shift and change and grow in telling our story"

Clara Reeves

Hipster Whale

Melbourne

160,000,000+

32


Clara, once a child immersed in video games, now leads Hipster Whale as CEO. The fine art graduate studied computer programming after a housemate suggested she turn her love of games into a job, and she later found work as a games tester. After working with revered publishers and developers, she joined Hipster Whale to collaborate on arcade-inspired hits like Crossy Road, one of the most successful mobile releases ever. Clara has helped encourage women entering the profession, as well as making titles for the world to enjoy. Boasting over 160 million downloads on Google Play, Clara’s team is continuing to work on Crossy Road to bring great new content to players whilst focusing on cementing the company's reputation as a top creator.

"Google Play has many useful features that we keep an eye on to make sure we’re not ruining things with updates we’ve done. The A/B testing, the regional pricing, those are massively useful to us"

Ben Droste

100 Stones Interactive

Melbourne

287,400+

1


Ben knew from a young age that he wanted to make video games for a living. Barely out of university, he was snatched up by a major studio and worked on several high-profile titles before starting his own company 100 Stones Interactive. Drawing on his experience as a 3D environment artist, he created The Eyes of Ara – a puzzle game set within the lustrous world of an ancient castle. The game pays homage to Ben's gaming and cultural influences, including the castles he admired when backpacking through Europe. Next, Ben plans to follow up The Eyes of Ara with the upcoming sci-fi adventure game Memory's Reach.

"We added the game to Google Play Pass a few years ago and it was a huge boost. So, Google Play has been really beneficial for us"

Chris Wise,

Greg Hill,

and Derek Long

RevHeadz

Melbourne

26,110,000+

3


Developer and 3D artist, Chris specializes in creating authentic vehicle assets for video games. After teaming up with his long-term friends, programmer Derek and sound designer Greg, on a prestigious car manufacturer project, they ventured into their own creation: RevHeadz. The app not only allows enthusiasts to play back accurate engine sounds from classic vehicles, but also enables drivers to play them via their car's audio system. For the past two and a half years, Chris and his team have been crafting a major update for RevHeadz, promising a great deal of exciting new content.

"We're all car nuts. We all love cars. We've all got that in common. And we've got one of the best sound designers in the business"

Paul Dobson

Game Tester

Melbourne

184,200+

15


Paul wasn't into games until his brother, who had created his own title, called him needing rigorous testing before launch. Existing services were out of reach for an indie developer. With a background in software project management, Paul created his own outsourced testing ecosystem. Game Tester connects indie and AAA creators with gamers who want to test their titles. It automatically captures data, which is then collated into real-time reports. Keen for releases to represent global playership, the company enlists testers from all ages and backgrounds. Next, Paul has some exciting enhancements planned, like analyzing emotion with AI.

"I wanted to build an ecosystem that helps studios to have access to a global audience through our app"

Stories from Victoria

Raymond Corrigan,

Danny Fontane,

and Brian Wiles

Earthlingo

Perth

11,400+

6


As a teacher making his own games since the age of 12, Raymond became passionate about the field of educational programming. While in Japan, he was looking for a fun app that could gamify learning Japanese. Finding none, he partnered with his former co-worker Danny and the pair enlisted linguist Brian, to create their own. Earthlingo is a vocabulary game where players assume the role of an alien exploring Earth, learning new words and creating associations with different locations to aid memory with 28 languages to explore. The trio is currently experimenting with AI to deliver new functionalities and make Earthlingo even more fun and informative.

"At first, we weren't doing any promotion or marketing. But people were still downloading the game and requesting new languages. The grassroots stuff kept on going"

Al-Nouaman Mekouar

Scanoma

Perth

84,500+

1


After relocating to Australia from the U.S., Al-Nouaman had already built an impressive portfolio of apps. Enamored by the country’s sun-kissed shores, he honed his surfing skills in his spare time whilst developing an instructional app. However, a troubling lesion on his skin sparked his interest about the impact skin cancer has within the surf community. Driven to confront this silent threat, he created Scanoma - an AI-powered app which scans skin abnormalities and connects people with vetted dermatologists. Helpful particularly in rural regions with limited access to medical care, Scanoma has become a supportive tool in cancer prevention. With a fierce desire to help others, he hopes to expand into broader health concerns, whilst perfecting the app through people’s feedback.

"When I moved to Australia, I saw how much skin cancer impacts people's lives. I wanted to leverage my vision and skills to do something useful and give back"

Sam Gorman

Pregnancy Chance Calculator

Perth

1,200+

1


Whilst learning computer science at university, Sam unearthed real data on the effectiveness of different contraceptive methods online. He then used these statistics to create a formula to predict the chances of people getting pregnant. While it started out as a hobby, Sam soon realized how useful this knowledge could be — especially for women — and decided to pursue the project as an app, Pregnancy Chance Calculator. The tool is equally popular with people trying to conceive as well as those actively avoiding pregnancy. Now studying to complete a master's in Cyber Security, Sam hopes to devote himself more to the app and target parts of the world with less access to information around fertility and contraception.

"I particularly like the tools on Google Play that clearly tell you where there are bugs and how you can improve the app. I use that regularly"

Maeve Lander

Maeve Lander

Perth

80,000+

1


Software developer by day and musician by night, Maeve played in several bands, rehearsing and performing regularly. Her huge volumes of sheet music became increasingly hard to organize, so using her coding skills she created her own solution. Orpheus Sheet Music Reader helps people to digitize their sheet music, annotate it, and create set lists without the need to grapple with hundreds of loose pages. Boasting a loyal and growing fanbase, Maeve is proud of Orpheus' simplicity and ease of use. She’s now working on a camera function allowing people to add photographed pieces to their library, a Google Drive integration, and a backup and migration feature.

"Google Play takes care of all of it. From a developer's point of view, it's a whole toolkit. Any functional things that you could possibly want in your app - Google Play has a solution for it"

Nick Lowe and Minh Tran

Hungry Sky

Perth

1,000+

7


Nick dabbled in the mechanics of game design back in university, inspired by nonograms - simple puzzles with challenging solutions. Along with friend and co-founder Minh, they added cats, made it fun, and published their first mobile success story. Nekograms is a sliding puzzle game where players move cats and cushions around to make the fussy felines comfy. The pair showcased it at an international cat video festival and people adored the visuals. Nick and Minh have recently improved the graphics and intend to double the number of puzzles within the game.

"Google Play was the natural choice in terms of reach. We have made the most of it publishing our own games because it’s given us access to all this information and the opportunity to experiment"

Joseph McCleery

Fear Indigo

Perth

4,600+

1


Self-taught coder with a background in psychology, Joseph was a huge fan of multiplayer games and loved the camaraderie of team sports, so he’d often invite friends over for an online match. But he couldn’t find a game featuring Australian rules football. Putting his coding skills to use, he has created Aussie Ball. This arcade-inspired football game allows players to compete against either AI opponents or their mates. Joseph has also produced Sports Brawl, a multisport competition showdown game, and plans to release a larger and more fun version of Aussie Ball where gamers can meet online anywhere, not just on a local network.

"I hope to make games that people enjoy. That’s one of the best things about app and game development – seeing people install it and have discussions is very rewarding"

David and Michelle Martin

I.T. Beyond

Hillarys

27,500+

2


Following a cancer scare in the 90s, already passionate travelers David and Michelle decided to sell their home to explore full-time around Australia. With David being a computer expert and Michelle a seasoned marketing professional, the couple logged their adventures online - forming the beginnings of their app. After undergoing several iterations, ExplorOz today offers highly detailed interactive maps and satellite navigation for outdoor enthusiasts. Initially designed for off-roaders, campers and caravaners, the app also includes tracks for walkers and bikers, enhancing the experience for all types of explorers enjoying the Australian bush and the Outback.

"With Google Play, we benefit from the marketing and visibility the platform offers, but don't carry the risk burden involved with taking payments"

Caitlin McKeown

and Nicolas Guillot

We Spot Turtles!

Perth

190+

2


When environmental science student Caitlin returned home from a magical trip monitoring sea turtles in Western Australia, she was inspired to create a conservation tool that could improve the tracking of the species. Connecting online with mobile developer and fellow sea-turtle admirer Nicolas, the two collaborated virtually to release We Spot Turtles!. The app allows snorkelers, divers, scientists, and citizens to upload pictures of sea turtles they spot along the coast, leveraging Al to identify each turtle species and individual. The information is then passed on to different conservation projects and can even be used to influence environmental legislation. In the future, the pair hope to branch out into other conservation efforts, including red pandas and whale sharks.

"We have communities across 6 countries already including Australia and French Polynesia. Without Google Play, we wouldn't have the ability to connect on such a global scale"

Stories from Western Australia