Skip to content
Go to Play Console

Subscription reporting

Understand the performance of your subscription business with an in-depth analysis of key metrics

Go to Play Console

Monitor subscriber growth

Track your subscription growth with trends for new, active, and cancelled subscriptions by product and country

Analyze subscription cancellations

Use the cancellation report to see the top reasons for churn, and learn how effectively your retention features recover at-risk subscribers

Compare retention by cohort

Use the retention report to compare conversion and retention metrics for different subscription types, start dates, countries, and more

Best practices

  • See which channels bring in the largest number of paid users with conversion analytics

  • Get more granular details about each subscription, such as expiration date, payment status, cancellation reason, and more with the Google Play Developer API

  • Measure how much you're earning every month from each subscription tier, and track how long you're retaining subscribers with billing reports and dashboards

  • Look in detail whether your features—such as free trials, account holds, and grace periods—are successful at acquiring and retaining users

Find out more

How to interpret this report

Visit the Help Center for detailed descriptions of each metric in the subscriptions report

Learn more

Driving buyer behavior with subscriptions

Learn how to optimize your subscriptions revenue stream based on user motivations and engagement behavior

Learn more

How to create a subscription

Learn how to add a subscription to your app, including your responsibilities as a developer

Learn more

How to download earnings data

Visit the Help Center to learn how to download monthly app reports on the Play Console

Learn more
  • Watch video

  • Game developers find success introducing subscriptions to ensure regular revenue and boost engagement

    Learn more

  • tapple increased lifetime value 30% with subscriptions on Google Play

    Learn more

  • mikan grows lifetime value after subscription tests

    Learn more

More on monetizing with Play Commerce

Generate revenue from your app or game with our feature-rich commerce platform designed to help you reach your monetization goals.

Learn more

Subscription setup

Grow your revenue with subscriptions and let Play take care of payment, notifications, and subscription management

Acquisition reporting

Track acquisition trends and see which sources are driving the highest quality impressions

Try Subscription reporting

Understand the performance of your subscription business with an in-depth analysis of key metrics

Go to Play Console