Stories Sell: A Masterclass on Building Trust One Tale at a Time
An expert in sales shares her hands-on experiences and expertise on how to build trust and deliver value.
A Better Way to Make the Recommendations That Power Popular Platforms
A model developed at Uber Eats could change how consumers find their new favorite meals, music, or movies.
Influencers Want Brands’ Sponsorship, But Not Their Rules
A look inside influencers’ endorsement deals shows the tension between authenticity and creative control.
Why Advertisers Pay More to Reach Viewers Who Watch Less
When targeting viewers on TV or online, some eyeballs are more valuable than others.
A Little Fun — and a Discount — Can Steer Kids to Healthier Foods
A first-of-its-kind study finds that children respond to pricing incentives when buying their own snacks.
