グランズウェル6:ソーシャルメディアã«ä¾¡å€¤ãŒãªã„ã¨è¨€ã‚れるç†ç”± – マーケティング is.jpWhy Social Media Sucks　April 16, 2009 ソーシャルメディアã«ä¾¡å€¤ãŒãªã„ã¨è¨€ã‚れるç†ç”± Terminology matters. 専門用語自体ã®å•é¡Œã ã¨æ€ã†ã‚“ã 。 As I speak with companies that want to engage with their customers in the online, social world, I continually find people confused — as soon as they begin talking about “social media.†The reason is the baggage that comes along with the word “media.†ソーシャルメディア上ã§é¡§å®¢ã¨ã‚¨ãƒ³ã‚²ãƒ¼ã‚¸ãƒ¡ãƒ³ãƒˆã—ãŸãŒã£ã¦ã‚‹ä¼æ¥ã¨è©±ã—ã¦ã‚‹æ™‚ã€ã¿ã‚“ãªå›°æƒ‘ã—ã¦ã„ã‚‹ã“ã¨ãŒå¤š
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