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Cumulative Layout Shift (CLS) is one of the three Core Web Vitals metrics. It measures the instability of content by combining how much visible content has shifted in the viewport with the distance the affected elements moved. Layout shifts can be distracting to users. Imagine you've started reading an article when all of a sudden elements shift around the page, throwing you off and requiring you
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The first organic result in Google Search has an average click-through rate of 28.5%, according to a newly published study. Sistrix analyzed over 80 million keywords and billions of search results to understand how users engage with SERPs. Average CTR falls sharply after position one, the study finds, with the second and third positions having a 15% and 11% click-through rate respectively. Unsurpr
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While SEOs have been doubling-down on content and quality signals for their websites, Google was building the foundation of a new reality for crawling â indexing and ranking. Though many believe deep in their hearts that "Content is King," the reality is that Mobile-First Indexing enables a new kind of search result. This search result focuses on surfacing and re-publishing content in ways that fe
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