Daniel KahnemanThe riddle of experience vs. memory Using examples from vacations to colonoscopies, Nobel laureate and founder of behavioral economics Daniel Kahneman reveals how our âexperiencing selvesâ and our âremembering selvesâ perceive happiness differently. This new insight has profound implications for economics, public policy â and our own self-awareness. ãããããä½é¨ãæä¾ããã ã¨ããè¨èãè³ã«ãããã¨ãããã¾ããã
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