Computational Advertising | Yahoo! Research
Computational advertising is a new scientific sub-discipline, at the intersection of information retrieval, machine learning, optimization, and microeconomics. Its central challenge is to find the best ad to present to a user engaged in a given context, such as querying a search engine ("sponsored search"), reading a web page ("content match"), watching a movie, and IM-ing. Match Game It’s no secr
Advertising and Data Mining Tools: Microsoft adCenter Labs
Audience Centric Internet Marketing and Online Advertising Microsoft adCenter Labs is an applied research group dedicated to researching and incubating new digital advertising technologies. Formed in 2006, Microsoft adCenter Labs combines the talents of researchers and engineers, all dedicated to developing cutting-edge ways for consumers and advertisers to connect. Our researchers work across a b
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http://users.ece.northwestern.edu/~nickle/pubs/clickfraud.pdf
WWW2008
http://fontoura.org/papers/semsyn.pdf
Just In Time Contextual Advertising
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