Digital Renderings: The Strategic Value of ComplementsMay 06, 2007 Sometimes, the most powerful innovations may lie outside your company's core business. By Nicholas Carr What were André and Edouard Michelin thinking? In 1900, shortly after the two brothers took control of their family’s venerable rubber business, they suddenly decided to publish a guidebook for tourists. Their Michelin Red Guide provided information on gas stations, hotels, restaura
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