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ããããç¾å®ã®è©±ããããã:ä¸çæé«ã®ãã¸ãã¹èªãThe Economistãèªãããé£è¼ç¬¬2å ãã¼ã¿ã³ã®æ°ä¸»ä¸»ç¾© (ãã¯ã¼ãªã¨ã¸ã£ãã³ã2007/7å· #33) 山形浩ç æ°ä¸»ä¸»ç¾©ã¨ãããé¡ç®ã®å¼·åãã¯è¨ãã¾ã§ããªããã¢ã¡ãªã«å¤§é¸ã®æå½ã¯ãçæãã¦éãã¤ãã¤ãã¦ãæ°ä¸»ä¸»ç¾©ãå°å ¥ãããã®ãæ£ããã¨æã£ã¦ãããããã¦ãã®ãæ°ä¸»ä¸»ç¾©ãã¨ããã®ã¯ãä½ããç´ã«ååãå¤ãã¦ç®±ã«å ¥ãããé¸æãã¨ããå½¢å¼ã ããããããã°ãããã ã¨ããã®ããã«ã³ãã¸ã¢ã§ãã¤ã©ã¯ã§ãã¢ããªã«åå°ã§ãå±éããã¦ããè¶çªã§ã¯ããããã¦ä»åã¯ãããããã©ã¤ã®å°å½ã§é²è¡ä¸ã®ããããè¶çªã®ã話ã ã ãé·é¾ã«æ¸ ãä¸ç¥¨ãï¼ãã¼ã¿ã³ã®é¸æäºè¡æ¼ç¿ã (2007/4/26å·) (Thinking out of the box," æ訳) ã¯ã³ã¶ã³ã»ã¯ã³ãã£ã¯ããã©ã¤ã®ãã¼ã¿ã³çå½ã®é¸æå§å¡é·ãªã®ã«ããã®äºè¡æ¼ç¿ã§ã¯ãªããã¡ãã£ã¨æµ®ãã¬é¡ã
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(The Economist Vol 381, No. 8507 (2006/12/09), "Voting with your trolley" p. 69) 山形浩ç訳 ([email protected]it.edu) ãã§ã¢ãã¬ã¼ã製åã¯åé¡ãæªåãããããã¾ããããããããæ¬æ¥ã®ç®çãæããã¦ããªãã ï¼ææ©é£åã®é¨åã¯å²æï¼ ããããã§ã¢ãã¬ã¼ãã¯ã©ãã ãããããã§ã¢ãã¬ã¼ããåæ¨ã©ãã«ãèªè¨¼çºè¡ãã FLO ã¤ã³ã¿ã¼ãã·ã§ãã« (Fairtrade Labelling Organizations International) ã®ã¦ã§ããµã¤ãã«ããã°ãä¼çµ±çãªå¸å ´ãã©ããªã«ä¸å ¬æ£ãªã¨ãã§ããçç£è ãå ¬æ£ãªä¾¡æ ¼ãåãåããããã«ä¿è¨¼ãããã¨ã§ãä½ä¾¡æ ¼ã®ä¸æ£ããæ¯æ£ããã®ããã§ã¢ãã¬ã¼ãã®çãã ãããã¯è¦ããã«ãããä¸å®ã®å´åã¨çç£åºæºããæºããã°ãå¸å ´ä¾¡æ ¼ããé«ãããã§ã¢ãã¬ã¼ãã価
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