Tactical tip: <\/strong><\/h4> Across our community of creators, we tend to see the lowest RPMs from Facebook, Twitter, and Instagram. Performance by Traffic Source provides helpful context for why your overall RPMs are what they are \u2014 if you have a large percentage of Facebook or Instagram traffic, your overall RPMs will also tend to be lower.<\/p> <\/div><\/div>
Understanding \u201cOther\u201d<\/h2>
Wondering how to interpret \u201cOther\u201d as a traffic source? <\/p>
Think about Other as the digital footprint outside search and the major digital platforms. <\/p>
While we roll up variations in how platforms show up in Google Analytics to their main source (e.g., facebook.com, m.facebook.co, fb.us are all attributed to Facebook), Other is a net for the miscellaneous URLs where your content is discoverable. <\/p>
New platforms and traffic sources are constantly emerging. We\u2019ll continue to assess the \u201cOther\u201d category to give you the most specific and helpful information possible.<\/p>
We\u2019re here to answer the call when it comes to tools that drive successful content and overall revenue growth. <\/p>
Understand your traffic sources and how they impact your audience growth and ad revenue! The Performance by Traffic Source report helps you focus your creative efforts on the platforms that matter most.<\/p>","protected":"1","error":""};