How NASA Learned to Love the Worm Logo - The New York Times
A delightful ode to a once-divisive design.
Updating GOV.UK’s crown - Inside GOV.UK
“Make the logo bi… exactly the same size.”
You know when a new boss takes over a company and the first thing they do is declare an immediate rebranding? It turns out that the monarchy has been doing that for generations.
Related links
It’s Nice That | A new national identity: Smörgåsbord Studio rebrands Wales
Smörgåsbord Studio created a design system for the Welsh government, including the typeface Cymru Wales Sans from Colophon.
The accompanying video lists the design principles:
- Elevate our status
- Surprise & inspire
- Change perceptions
- Do good things
- Be unmistakably Wales
How to Redesign a Tech Logo + Subtraction.com
I think Khoi might be on to something here …but I also think this change in priorities is no bad thing:
Consider the macro trend of these brands all visually converging alongside the industry’s current mania for design systems. That juxtaposition suggests that we’re far more interested in implementing ideas than we are in ideas themselves.