Re: See Icon
“Want to hook teenagers on mindless short-form crap videos?”
The addictive nature of television was explained back in 1985 (and which applies perfectly to modern YouTube videos) as “jolts,” or rapid changes in scenes, camera angles, action, etc. It even has a unit of measurement, the “jpm” or jolts-per-minute. It’s a measure of how short your attention span has shrunk.
Sadly, one of the first places this was innovated was in 1960s-era Sesame Street! Which show consists of one short humorous skit after another, in which the duration of attention children have to pay each character or concept is rarely more than a few seconds, and in the most entertaining sequences is rarely as much as 1 second.
Book review here:
https://www.cmreviews.ca/cm/cmarchive/vol14no2/revjolts.html