What is customer value? Definition, formula, and importance

Customer value is how much a product or service is worth to a customer. Here’s how companies can enhance their value to improve the customer experience and increase satisfaction.

What is change management? Definition + 6 key steps

Change management helps guide people through organisational changes to achieve success. Learn what it entails and explore six steps to make it work effectively.

AI in transportation: Benefits, use cases + what’s next

Learn how AI is shaping the future of transportation, improving customer service so travellers can keep their minds on their destination.

CRM marketing 101: Definition, benefits, and powerful strategies

Boost sales, customer lifetime value, and retention with CRM marketing, a strategy to personalise and automate campaign management.

Women in Leadership

At Zendesk, we care about creating an inclusive environment for all leaders, in particular women leaders, so that we can celebrate achievements, provide networking opportunities and collaboration to help support women in CX and beyond.

What is lead management? Definition and best practices

Discover how to use a robust lead management process to boost your business and move qualified leads down the sales funnel.

Lead funnel: How to build it, definition, and stages

Use your lead funnel to streamline the customer journey for prospects, leading to higher conversion rates and easier sales.

Customer enablement: What it is + why you need it

Customer enablement is critical to business success. When you educate and empower your customers, you enhance their experience and improve brand loyalty.

AI in finance: Top use cases and benefits to know

AI in finance transforms the customer experience to create more engagement and loyalty. This guide explores the benefits of using AI in the finance industry.

AI in e-commerce: How it’s transforming CX

AI in e-commerce enables companies to build long-term customer loyalty, boost conversions, and streamline operations—when done right. Read our guide to discover how.

AI in retail: How artificial intelligence is transforming CX

When businesses harness AI in retail, they provide more effective service and boost customer loyalty. Learn how you can use this technology to impress your customers.

Video
2 min read

WATCH NOW: How to balance digital automation with personal connection, with Zendesk + XTRAFIT

“Behind the AI there is always a customer who is a person,” is a statement all…

What is total experience? Definition + strategies for success

A successful total experience strategy helps you keep customers and employees satisfied. Here's how to do it right.

AI in healthcare: Top use cases and benefits

AI in healthcare applies intelligent technology to improve patient service, increase efficiency, and lower costs. Learn about the top use cases, benefits, and more.

AI in fintech: How AI is shaping customer experience

AI is transforming the fintech customer experience, making it more efficient, personalised, and engaging.

Article
5 min read

Zendesk Women in Leadership: How to overcome imposter syndrome

“I actually feel it right now… Why does anyone want to listen to me talk?” The…

Employee communication guide: 5 tips to improve it

Effective employee communication is vital to increase productivity, improve employee service, and ensure security—especially in a hybrid world. Read our blog to learn how to enhance it.

63 employee engagement ideas to boost morale and retention

These 63 employee engagement ideas can help you boost morale, retention, and productivity. Start improving engagement today with our guide.

AI customer feedback analysis: A complete guide

Learn how to use artificial intelligence to gather, analyse, and understand customer feedback, which can lead to a more effective customer experience.

AI in HR: Top use cases and benefits

AI in HR is helping make employee service more efficient and personalised throughout the entire employee lifecycle. Discover more in this full guide.