Reserve with Google: Boost Bookings Directly from Search

Through the Reserve with Google feature, brands can enable customers to book services right from search results — no extra steps involved. Discover how this feature can boost visibility, simplify the customer booking experience, and ultimately drive more revenue.

• How to boost bookings by adding a "Book" button directly in your local listing

• Ways to streamline the customer experience with seamless bookings

• How Yext can simplify the setup so you can skip the technical work

When your customers search online, your brand's local listing is one of the first things they see. Accurate, updated listings are now table stakes for SEO, but as competition grows, brands need a way to stand out.

One effective strategy? Making the booking process as easy as a click.

That's where Reserve with Google comes in. Customers can see your availability and book an appointment directly through your Google Business Profile, without leaving their search results. They can take action directly, with less friction in the booking process.

Here's what you need to know about building a Reserve With Google integration to generate more clicks and bookings — and how Yext can help.

Reserve with Google places a "book" button directly on your Google Business Profile, offering customers a seamless booking option. Take a look:

Integrating with Reserve with Google unlocks untapped potential for many types of brands, including automotive, fitness, beauty, healthcare, and more. A list of all of Google's "acceptable industries" can be found here.*

Note: The integration requires Google approval, which Yext facilitates as part of the setup.

There are several key benefits of using the Reserve with Google integration:

• Increased bookings and CTRs. Google reports that brands using Reserve with Google see increased online bookings compared to those with standard appointment links.

• Simplified booking process. With Reserve with Google, customers can easily schedule an appointment directly from search, and book directly through your preferred booking provider.

• Valuable performance insights. Track metrics like bookings and CTRs, and show the ROI of your listings strategy with measurable outcomes from Reserve with Google.

The benefits of Reserve with Google are easy to understand. But getting the functionality up and running can pose more of a challenge.

The first option is to integrate directly with Reserve with Google. But going this route requires an investment of your own technical resources to get started — as well as ongoing maintenance of a Google integration.

The good news? Yext can do the heavy lifting for you. Through our direct integration with Reserve with Google, we can handle your entire setup and maintenance, so your team can get up and running faster, without having to invest in the technical resources.

Adding Reserve with Google to your listings might seem small, but the impact on bookings and customer experience is substantial. As search habits and trends continue to evolve, offering frictionless booking options can give your brand an edge, converting searchers into paying customers.

Ready to get started? Click here to request a demo of how Reserve with Google can simplify your bookings. Or, take a look at our guide to managing and optimizing your Google Business Profile(s) for maximum discoverability. Already a Yext customer? Reach out to your account contact to get started.