Design: UX Design

Unfortunately, in the field of user experience, people often confuse terms like information architecture, interaction design, visual design, usability engineering, and UX design. In some cases, people use these terms almost interchangeably. This article provides a lexicon of these terms and more clearly defines the role of the user experience designer.

Information Architecture

Information architecture (IA) focuses on the organization of data—that is, how data is structured from a user’s perspective, as opposed to the system, or technical, perspective.

At the level of an entire Web site, or application, information architecture determines what data is on each page and how pages relate to each other. For example, defining a site map is an IA activity. At the level of an individual page layout, information architecture ensures that data is logically grouped and interrelated. Read More

The word iterative describes the repetition of an action. Thus, iterative design refers to the recurring process of creating and enhancing a product’s design. But a key element of iterative design is that it requires the testing of each design iteration as soon as you’ve completed it.

With an iterative-design methodology, not only does your productivity increase but the likelihood of satisfying users’ needs improves as well. Iterative design is an easy approach to adopt and is both straightforward and very helpful. Read on for all you need to know about iterative design and how it can increase the value of your design initiatives. Read More

Today, every business sector and industry is incorporating artificial intelligence (AI) to automate processes, improve efficiency, and reduce costs, including the industry of digital transformation, which is using artificial intelligence specifically to improve the user experience.

In this article, I’ll discuss some impacts of artificial intelligence on user experiences, what UX processes artificial intelligence can make more efficient, how artificial intelligence can help UX designers, and how artificial intelligence might affect UX design jobs in the future. Read More