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The Unz Review •ï¿½An Alternative Media Selection
A Collection of Interesting, Important, and Controversial Perspectives Largely Excluded from the American Mainstream Media
Daniel Starch Archives
Daniel Starch •ï¿½7 Books
Measuring Advertising Readership and Results (1966)
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Published Reviews
  1. [+]
    Books in Communications (2 Reviews)
    The Way of the Smear
    1. Dirty Politics by Bruce L. Felknor
    2. Measuring Advertising Readership and Results by Daniel Starch
    The Saturday Review, October 8, 1966, p. 120