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The Unz Review •ï¿½An Alternative Media Selection
A Collection of Interesting, Important, and Controversial Perspectives Largely Excluded from the American Mainstream Media
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Content Archive of Printed Periodicals and Books
Elmer Leterman Archives
Elmer Leterman Archives
Elmer Leterman •ï¿½1 Book
The Sale Begins When the Customer Says "No" (1953)
by Elmer Leterman and Edward Sagarin
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Published Reviews
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    A Library of Business (11 Reviews)
    Advertising and Sales
    1. America, Miracle at Work by William D. Patterson
    2. Cooperative Advertising by Mosher S. Hutchins
    3. How to Sell Your Way to Success by Charles B. Roth
    4. Salesmen's Compensation by Harry R. Tosdal and Walter Carson, Jr.
    5. The Sale Begins When the Customer Says "No" by Elmer Leterman and Edward Sagarin
    6. Selling Forces by Donald M. Hobart
    7. Why Do People Buy? by Editors of Fortune
    8. The Psychology of Successful Selling by Richard W. Husband
    9. Open the Mind and Close the Sale by John McGregor Wilson
    10. Industrial Advertising Handbook by Julian Boone
    11. How to Satisfy Customers and Win More Sales by Maxwell I. Schultz
    The Saturday Review, January 23, 1954, p. 53