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Sonos

Sonos announces ‘breakthrough’ Arc Ultra soundbar and Sub 4

The soundbar contains new Sound Motion technology that, according to Sonos, makes for a huge upgrade in audio performance.

Sonos has a plan to earn back your trust, and here it is

The Sonos app debacle will go down as an all-time tech industry blunder, but now the company is taking steps to turn the page.

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Sonos employees reportedly screamed about the new app in meetings before its release.

A new Bloomberg report includes details on some employee pushback to Sonos’ new app ahead of its disastrous launch:

Sonos employees, many of whom were fans before joining the company, started to directly and forcefully raise the alarm with Spence and other executives, according to three current and former employees. They described “yelling” and “screaming” in meetings.


You can now gripe to Sonos about its app on the weekends, too.

As Sonos tries to win back trust following the rough rollout of its new app, you can now reach Sonos support on Saturday and Sunday.


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Sonos is reportedly partnering with another company on the OS for its TV streaming device.

Friend of The Verge Janko Roettgers reports that the partner is The Trade Desk, an advertising company. From today’s Lowpass newsletter:

Under the arrangement, The Trade Desk is supplying Sonos with the core smart TV OS, and facilitating deals with app publishers, while Sonos is designing its own hardware, and customizing the user interface.


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A former Sonos employee vents about the company’s “eroding” core values.

“Incompetence has infected top management” at Sonos, according to a former engineer’s Reddit post.

This ex-employee — I’ve confirmed their credentials — also says the culture within Sonos took a sharp turn for the worse with the original Roam. That speaker became the first glaring example of a product rushed out the door despite internal warnings. It wouldn’t be the last.

Reminder: I’m reachable on Signal at chriswelch.01.


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Sonos’ CEO has joined Threads — and is doing some damage control.

Sonos’ Patrick Spence said on Reddit this week that the company wouldn’t be able to bring back the old app, and today, he made a series of posts on Threads about the company’s efforts and what it has learned.

“In hindsight, one thing that is clear is that we shouldn’t have introduced such a big change so quickly,” he said.


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Sonos puts the apology for the new app right in the app.

Can’t think of the last time I opened an app to an apology for how buggy the app is!


A dialog box in the new Sonos app saying the company recognizes the “caused significant problems” and linking to a letter from CEO outlining the steps to improving it.
“Add splash screen apologizing for app” is not a ticket you want on the board, really.
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Sonos says TV Audio Swap will come to the Beam and Ray in “late summer / early fall.”

In a live Q&A video, Sonos’ Adib Mehrabi and Cameron MacLeod offered a more specific timeframe for when the Ace’s signature feature will expand to the company’s other soundbars. Sonos is targeting late summer / early fall.

That’s also when Android users will be able to set up TV Audio Swap in the first place.


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Replacing the Sonos Ace battery is easy. The headband? Less so.

iFixit has completed its teardown of the Sonos Ace headphones, and it’s always interesting to see how a company’s first product in a new category differs from what’s come before.

The battery seems easy enough to swap for a new one. However, Sonos has warned there’s “a pretty important acoustic seal” that you risk damaging if you get it wrong.


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Sonos Ace review: was it worth it?

The first headphones from Sonos deliver on comfort, sound, and more — with a unique TV Audio Swap feature that’s very convenient (when it works). But the ongoing app fiasco casts a cloud over the company’s big moment.

Sonos CEO Patrick Spence addresses the company’s divisive app redesign

He stands behind the new app, which underwent months of testing, but acknowledges that Sonos should’ve warned its (very) passionate customers about missing features.

The Sonos Ace headphones are here, and they’re damn impressive

The company’s app redesign fumble threatens to steal the thunder from what otherwise looks (and feels) like a strong debut in a new category.