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Ford

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Ford CEO thinks Xiaomi’s electric car is ‘fantastic.’

Jim Farley relayed his experience driving the Xiaomi SU7 EV in the US for the last six months on the Everything Electric podcast recently. Ford flew one out from China so he could live with it every day. “I don’t want to give it up,” Farley said. That said, he said he’s confident that Ford is taking the threat of Chinese EVs seriously, touting the company’s “skunkworks team” in Silicon Valley that’s at work on the next-gen EV platform.


Ford is slashing prices on its hands-free driver assist feature.

An annual subscription to BlueCruise will now cost $495, down from $800, while a monthly subscription is reduced to $49.99 from $75. Ford’s also offering a new one-time payment for BlueCruise at $2,495, or a one-year purchase of $495 — for those that are ready to fully embrace the hands-free lifestyle.


Ford BlueCruise
How much would you pay for hands-free driving?
Screenshot: Ford

Ford targets EV ‘fence-sitters’ with offer of free home charger and installation

EV sales are growing, but a lot of people are still unwilling to make the switch. The Blue Oval wants to sweeten the deal.

Ford’s new in-car karaoke app is a bit much.

In another sign that automakers are confused about how their customers want to spend their time while confined in their vehicles, Ford released a new karaoke app for the F-150 Lightning and (eventually) the Mustang Mach-E. The process only works while the vehicle is parked, leading Ford to assume this will be a popular activity while EV charging. Me? I’ll take “wandering aimlessly through a Walmart” over this.

Predictably, the actual process to use the new app is hilariously complicated.


Ford’s real instructions for how to use its new karaoke app.
Ford’s real instructions for how to use its new karaoke app.
Screenshot: Ford
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Ford F-150 owners are now going to have to cough up $455 for the SecuriCode Keypad.

The driver-side door keypad was once standard on America’s best-selling vehicle. No longer, reports The Drive, as it will now become a $455 dealer option. I suppose the silver lining is that Ford isn’t trying to turn it into a subscription.

The Drive also points us to this excellent essay about the difference between “tiered permissions and variable access” which is totally worth a read in light of this news.


Inside Ford’s private off-road track where it tests its wildest electric machines

These high-speed electric models follow in the footsteps of 120 years of Ford racing.

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BlueCruisin’ over the Atlantic.

Ford CEO Jim Farley announced the European Commission’s approval of its hands-free BlueCruise driver-assist tech (despite an ongoing NHTSA investigation), which means Mustang Mach-E buyers in 15 EU countries can now get the feature (and some current owners can get it through a software update).

BlueCruise has been driven for more than 213 million miles globally, according to Ford — up from 200 million in June.


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Ford’s answer to Texas blackouts: loads of generators on wheels.

Ford is taking the opportunity to advertise its Pro Power Onboard generators available in some F-150 models, including gas and Lightning EV versions, after Hurricane Beryl caused major outages in the Houston area. Product communications director Mike Levine posted a map showing where F-150 trucks generated at least one kilowatt of electricity.

Correction: Corrected the spelling of Mike Levine’s name.


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Ford teases the return of the Capri for Europe.

The automaker clearly has no qualms about slapping beloved nameplates on new vehicles (see: Mach-E, Mustang), so it shouldn’t come as a complete shock that it would bring the Capri name out of retirement for its second EU-only EV. (The first was the electric Explorer.) Also, what is this guerrilla campaign? Clearly Ford’s European marketing team has a longer leash to experiment than their stateside brethren.


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Ford poaches from Tesla, Rivian, Apple.

The Verge alum Sean O’Kane crunched the LinkedIn data to conclude that Ford’s secretive EV skunkworks has grown to over 300 employees, with 50 coming from Rivian alone. Ford has also poached workers from Tesla, Lucid, Canoo, F1, and Apple’s recently disbanded car project. The group, led ex-Tesla engineer Alan Clarke, is tasked with designing a lineup of low-cost EVs for the Blue Oval.


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BlueCruising’ to the Sun...and back.

Ford CEO Jim Farley touted a recent milestone: 200 million miles traveled for customers using the automaker’s hands-free driver assist system, BlueCruise. That’s enough for a roundtrip from the Earth to the Sun. Meanwhile, Tesla said its customers using Full Self-Driving have gone over 1 billion miles — or enough for a trip to Saturn. Who will be the first to reach Pluto?


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Ford turns back the clock with new retro-inspired digital gauge cluster.

Inspired by the 1967-68 Mustang, the new skin is available to 2024 Mustang owners via a free over-the-air software update — which I guess beats buying a real one for $350 on eBay.


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Good news! Your boss can now drag you into a meeting during your morning commute.

Gone are the days when your car was a refuge from work. Ford is the latest automaker to bring Cisco’s Webex video conferencing application to its vehicles, starting with the 2024 Lincoln Nautilus, 2025 Lincoln Aviator, and 2025 Ford Explorer. More models will follow.

If you’re driving, it’s audio-only. While parked, you’ll be able to see your coworkers’ beaming faces, but they won’t be able to see yours because it’s not connected to the in-cabin camera — yet. I’m of the opinion that selfie cameras in the car are inevitable. (See: Benz, Mercedes.)


Lincoln Nautilus with Cisco’s Webex
Just be sure to turn off Mike and the Mad Dog before you unmute yourself.
Image: Ford