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The new MSM.

Pew Research Center released a report on news influencers who people are increasingly getting their information from.

The report couldn’t have come at a better time, following an election where the role of influencers and podcasters was especially notable. Of today’s news influencers:

- 77 percent have no background with news orgs

- 65 percent are men

- More identify as Republican or conservative than Democratic or liberal

- Far more have a presence on X than on any other platform


America’s News Influencers

[Pew Research Center]