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Jay Peters
Adam Mosseri was the PM for the “Facebook Phone.”

Mosseri, who now heads up Instagram, talked a bit about the project in response to a post from our EIC Nilay Patel about the HTC First.

If you want to do some time-traveling, check out Dieter Bohn’s review from 2013.


I was the PM on that project (my first project as a PM). Clearly a failed product, but (1) we took a lot of good design ideas from it into the main apps in addition to chat heads, like immersive media and (2) what we lacked was a sufficiently valuable differentiator, which has in turn informed many projects since. Lots of lessons learned.
Screenshot: Adam Mosseri (Threads)
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