do i need this?

Trend Prediction: This Tote Bag Is Going to Be Everywhere

The Cut’s first-ever subscriber tote is here!

Photo: Marcus McDonald
Photo: Marcus McDonald

For more of the Cut’s favorite fashion, beauty, and home finds, sign up for the weekly Cut Shop Newsletter.

Over the past few years, the Cut has strived to be the publication that brings your innermost thoughts and group-chat conversations about style, self, culture, and power to life — an outlet that fosters conversation without preaching or passing judgment. We think our efforts have been successful, so naturally, we launched a tote bag!

What Is It?

The first-ever Cut subscriber bag is designed to be your new everyday tote. The black colorway with our simple logo on the bottom corner makes it versatile enough to match everything in your closet. Plus, it’s large enough to hold all the essentials. It features long, sturdy straps (because there’s nothing worse than a tote bag that constantly falls off your shoulder). The launch is part of a special deal for New York Magazine subscribers: For a limited time only, readers can get the tote bag and a print copy of the Cut’s new Spring Fashion Issue starring everyone’s fave, Julianne Moore, with any annual subscription plan.

Do I Need This?

It’s not like we’re biased, but yes. The Cut tote bag should become your new carryall. And receiving a copy of the Spring Fashion Issue with your purchase is truly the cherry on top. It features Oscar winner Julianne Moore, photographed by Nadia Lee Cohen; styled by the Cut’s style director, Jessica Willis; and profiled by Jazmine Hughes. Inside, you’ll find compelling conversations about divorce, financial scams, and what it’s like to be banned for life from your favorite online brand, as well as interviews with the breakout star of Past Lives, Greta Lee; model and TikTok star Alex Cosani; and French singer and model Yseult. It’s so good, in fact, that deputy style editor Joanna Nikas said it might just be her favorite issue of the Cut ever.

Photo: Marcus McDonald

“We’re in a new chapter of the Cut, and I’m excited to keep expanding our team while elevating what it means to be a modern fashion publication and creating an issue that’s fun to look at and enjoyable to read and be part of,” said the Cut’s editor-in-chief, Lindsay Peoples. “Our readers are looking for stories that have yet to be told, and our team is always looking for ways to be in conversation about what people want to see or the niche obsessions they have. This issue is just an extension of the Cut’s excellent storytelling online every single day, and I’m excited for people to read it cover to cover.”

How Do I Get It?

It’s simple: All you have to do is sign up for a new annual subscription plan. Run don’t walk, because this offer is limited.

Photo: Marcus McDonald

You can select the $50 annual digital plan if you just want the tote and a single print copy of the Cut’s Spring Fashion Issue, or the $70 digital + print annual plan if you want the tote, a print copy of the Spring Fashion Issue, and 26 print issues shipped directly to your home throughout the year. As part of this offer, you’ll also get unlimited access to all the sites under the New York Magazine umbrella, including Intelligencer for political news, Vulture for cutting-edge entertainment commentary, and Grub Street for New York City restaurant reviews galore.

What Are People Saying?

New York Fashion Week is buzzing about the Cut’s Spring Fashion Issue. It’s too soon to tell what people are saying about the tote bag, but I know New Yorkers: They love tote bags and they love the Cut, so I’m almost positive this launch will sell out.

Photo: Marcus McDonald
Trend Prediction: You’ll Be Seeing This Tote Bag Everywhere