Cannabis - Europe | Statista Market Forecast

Revenue in the Cannabis market in Europe is forecasted to reach US$6.58bn in 2025.
The revenue is anticipated to exhibit an annual growth rate (CAGR 2025-2029) of 2.46%, leading to a market volume of US$7.25bn by 2029.
When compared globally, the United States is expected to generate the highest revenue (US$45.35bn in 2025).
In terms of per person revenues, US$55.86 are generated in 2025 based on total population figures.
Germany's increasing acceptance of medical cannabis is driving growth in the European Cannabis market.

Definition:
The Cannabis market covers products derived from the cannabis plant used for medical or recreational purposes. These products may include dried flowers, oils, edibles, tinctures, and topicals. Depending on the regulations in each country or state, these products are provided by dispensaries, pharmacies, and/or online platforms. They may be consumed in the form of smoking, vaporizing, eating, or applying topically.

Structure:
The market includes Medical, Pharmaceutical, and Recreational Cannabis as well as CBD Products. The Medical and Pharmaceutical Cannabis markets include products used to treat conditions such as chronic pain, mental disorders, and other medical conditions. The Recreational Cannabis and the the CBD Products markets include products used for personal enjoyment or leisure purposes. All cannabis markets include various forms of cannabis such as flowers, concentrates, edibles, and topicals.

Additional information:
Market values represent the revenues generated by retail prices paid to vendors, either directly or through distribution channels (excluding VAT). Reported market revenues include spending by consumers (B2C), companies (B2B), and governments (B2G).

Company examples: Canopy Growth Corporation, Aurora Cannabis, Curaleaf Holdings, Tilray, Green Thumb Industries, Trulieve Cannabis, Verano Holdings.

Recreational Cannabis
Medical Cannabis
Pharmaceutical Cannabis
CBD Products

Illegal cannabis
Cannabis cultivated for private use

Cannabis: market data & analysis

The Cannabis market in Europe has been experiencing significant growth and development in recent years.

Customer preferences: Customers in Europe are increasingly turning to cannabis products for both recreational and medicinal purposes. The growing acceptance and legalization of cannabis in various European countries have led to a shift in consumer preferences towards alternative and natural remedies. There is a rising demand for a wide range of cannabis products, including CBD oils, edibles, and topicals, driven by the increasing awareness of the potential health benefits associated with these products.

Trends in the market: In countries like Germany and the Netherlands, there is a growing trend towards the legalization of medical cannabis, creating opportunities for both domestic and international players in the market. The CBD market, in particular, has been witnessing a surge in popularity, with a focus on wellness and self-care products. Additionally, there is a rise in the number of cannabis dispensaries and online retailers catering to the diverse needs of consumers across Europe.

Local special circumstances: Each European country has its own unique regulations and policies regarding the cultivation, sale, and consumption of cannabis products. For example, countries like Spain and Portugal have decriminalized the personal use of cannabis, leading to a flourishing cannabis culture in these regions. On the other hand, countries like France and the United Kingdom have stricter regulations in place, limiting the availability of cannabis products to consumers. These local circumstances play a significant role in shaping the dynamics of the cannabis market in Europe.

Underlying macroeconomic factors: The economic landscape of Europe, with its diverse consumer base and strong purchasing power, has contributed to the growth of the cannabis market in the region. The increasing disposable income and changing attitudes towards cannabis use have created a favorable environment for market expansion. Additionally, the European Union's regulatory framework and support for medical cannabis research have paved the way for further market development and innovation in the industry.

Data coverage:

Data encompasses B2B and B2C enterprises. Figures are based on companies' revenues, funding values and global consumer survey data. Revenues include retail, sales and taxes.

Modeling approach / Market size:

Market sizes are determined by a Top-Down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use financial reports, third-party data. Next, we use relevant key market indicators and data from country-specific associations such as tobacco spending per capita, medical product spending per capita, consumer spending and consumer spending for recreation purposes, population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, S-Curve function, ARIMA time series model and exponential curve function.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. GCS data is reweighted for representativeness.

This report presents a comprehensive analysis and additional information on the Health market, in a PDF format.

Cannabis or marijuana, the psychoactive drug from the cannabis plant is growing in popularity around the globe, both for recreational and medicinal uses. While there are many countries that have legalized cannabis in some capacity for medical purposes, only a handful have done so for recreational use. Even though cannabis is not federally legal in the United States, the combined legal states represent the largest market in the world. After the U.S., Canada, which legalized cannabis nation-wide in 2018 represents the next largest market. In 2021, a new coalition government was formed in Germany that indicated that the legalization of cannabis was on their agenda. Germany would be the largest legal adult-use market in Europe and would act as a test case for other countries on the continent considering the merits of legalization.

Cannabis - Europe

Revenue

Users

Analyst Opinion

Global Comparison

Methodology

Health

Access more Market Insights on Health topics with our featured report

Key Market Indicators

Explore more high-quality data on related topic

Cannabis market worldwide - Statistics & Facts

Contact