[2011-17-C-4] Heroku & database.com

Heroku & Database.com
Ruby Social Cloud

: Technical Specialist at Salesforce.com Japan
@mitsuhiro

Safe Harbor
Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-
looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the
assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or
implied by the forward-looking statements we make. All statements other than statements of historical fact could be
deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and
any statements regarding strategies or plans of management for future operations, statements of belief, any statements
concerning new, planned, or upgraded services or technology developments and customer contracts or use of our
services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in
our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the
immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited
history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further
information on potential factors that could affect the financial results of salesforce.com, inc. is included in our quarterly
report on Form 10-K for the fiscal year ended January 31, 2010 and our other filings. These documents are available on
the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make the purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements.

Ruby, JavaScript Hot

Ruby JavaScript
ThoughtWorks
http://www.publickey1.jp/blog/11/
rubyjavascriptthoughtworks.html

Technology Radar
http://www.thoughtworks.com/articles/technology-radar-
january-2011

Ruby, JavaScript Hot

Tier One:
C#, Java, PHP, C++, Objective
C, JavaScript, Python, C,
Ruby, Perl and Shell

Ranking Programming Languages by Size of Community and Number of Projects
http://readwriteweb.com/hack/2010/12/ranking-programming-languages.php

Ruby

  Tim Bray
– 
• 
•  Rails
•  Time to Market
• 
• 
• 
– 
• 

Ruby Python JavaScript PHP Tim Bray
http://builder.japan.zdnet.com/news/story/0,3800079086,20372827,00.htm

Ruby Ruby

•  Rubyist
– Ruby
•  Ruby
– http://jp.rubyist.net/

– Ruby
– http://rubybizcommons.jp/

• 
• Ruby 2011
– http://rubykaigi.org/2011/
•  Ruby 01 – 4 10
– http://regional.rubykaigi.org/oedo01

• Etc…

Ruby

 
– 
–  Rails
–  Time to Market
– 
– 
– 
 
– 

Ruby Python JavaScript PHP Tim Bray
http://builder.japan.zdnet.com/news/story/0,3800079086,20372827,00.htm

[2011-17-C-4] Heroku & database.com

  Ruby(Rack) Platform as a Service(PaaS)
 

 
  No Vendor Lockin
  Dyno Grid
  node.js
  Agile
  Git Push
  ?

 Ruby &
PaaS

 HTTP & Cache

 Ruting Mesh

 Dyno Grid

 SQL Database

 Memory Cache

HTTP Cache Varnish

Squid
HTTP

Routing Mesh Erlang
( )

Dyno Grid

Dyno Grid
Ruby

POSIX : Debian
Ruby VM : MRI
App Server : Thin
Rack : Rack
Middleware : Rack Middleware
Freamwork : Rails, Sinatra etc …

Dyno Grid

•  1Dyno 1CPU Core
•  ” ” 1 100
•  1 Dyno
• 
•

Dyno Grid

•  Dyno Grid Erlang Routing Mesh

•  Dyno
Dyno

API / CLI

Heroku

• 
•  Dyno /
•  Worker /
•  etc

API / CLI

Ruby JavaScript
ThoughtWorks
http://www.publickey1.jp/blog/11/
rubyjavascriptthoughtworks.html

Technology Radar
http://www.thoughtworks.com/articles/technology-radar-
january-2011

GIT

Heroku
Git Push

Add-On

•  Provision Consume
Heroku
Service Provider
•  Add-On

 
  Dyno
 
  1 Dyno $ /
  1 Worker $ /
 
 
•  PostgreSQL
–  DB

  MemeCacheD
  SSL, Domain, Cron, etc

Heroku
Parker
Harris Heroku Heroku

Heroku
http://adnblog.salesforce.co.jp/2010/12/heroku-a524.html

  Ruby(Rack) Platform as a Service(PaaS)
 
 
  Dyno Grid
  Agile
  Git
  API / CLI
  Salesforce.com

: on-premise vs IaaS vs PaaS

Mobile Server Mobile Server Mobile Server

Web Server Web Server Web Server

App Server App Server App Server

Hyper V Server Hyper V Server Hyper V Server

Security Server Security Server Security Server

Operating System Operating System Operating System

False Cloud &

: BeanSteak
Heroku AWS Elastic Beanstalk

Mobile Server

Web Server

App Server

Hyper V Server

Security Server

Operating System

AWS Elastic Beanstalk

Beanstalk

Any Language Any Platform Any Device

10

1960s-1970s 1980s
/

Programma Real-time Packaging &
Workflow and ble UI
Form Builder Process Design Websites Java Runtime Upgrades

free trial
Real-Time
Chatter Mobile Multi-Currency & Spring Trials ,Provisionin
Components Deployment Language CMS Framework g & Management

V1 V2
User Change Excel-to-App WYSIWYG
Administration Management Editor Eclipse IDE Marketplace

Apex
ACID
Relational Data Automatic Self Tuning Transactions & Integrated Data Integrated Identity & Data Global Search REST & SOAP
Store Elasticity Query Optimizer Triggers Warehouse Analytics Tools Chatter API Security API APIs

3 Global Data
Real-time 5 Minute Real-time Centers &
ISO 27001 Proven Proven, Real- Transparent Seamless Sandbox Salesforce to Real Time Disaster
Certified Security Reliability time Scalability Status Upgrades Environment Salesforce Back Ups Recovery

Multitenant Kernel

Appforce Siteforce VMforce ISVforce

Programma Real-time Packaging &
Workflow and ble UI
Form Builder Process Design Websites Java Runtime Upgrades

free trial
Real-Time
Chatter Mobile Multi-Currency & Spring Trials ,Provisionin
Components Deployment Language CMS Framework g & Management

V1 V2
User Change Excel-to-App WYSIWYG
Administration Management Editor Eclipse IDE Marketplace

database.com

Apex
ACID
Relational Data Automatic Self Tuning Transactions & Integrated Data Integrated Identity & Data Global Search REST & SOAP
Store Elasticity Query Optimizer Triggers Warehouse Analytics Tools Chatter API Security API APIs

3 Global Data
Real-time 5 Minute Real-time Centers &
ISO 27001 Proven Proven, Real- Transparent Seamless Sandbox Salesforce to Real Time Disaster
Certified Security Reliability time Scalability Status Upgrades Environment Salesforce Back Ups Recovery

Multitenant Kernel

70,000

26
Salesforce
CIO

3 !!

Force.com
Force.com Sites Web

1,500
4,000 /

Salesforce CRM

 
 
  ( )
 


99.95%
1 4 300ms

ISO27001 N+1 Trust
SysTrust 99.95% SAS70 Type II
< 300 ms/ ASP SaaS

( )

•  ( )

•  ( APAC)

• 
/
• 
•

  “RDBMS”
  API ” ”
  Force.com
–  UI
–  Developer UI
 
– 
•  O/R
–

RDB
&
Push
1 &
API

SAML SSO SOQL &
OAuth2 (SOSL)
API

  UI Force.com

http://jp.force.com/

:( )
3
1 $10
: ( )
100 $10

: 100,000
50,000 /
/ : 100,000 / $10
150,000 / $10

Cloud Scale

•  • 
–  – 

•  • 

•  • 
–  – 
–  – 
–  – 
–  – 
–

Cloud Scale

• 

• 

• 
•

  “RDBMS”
–  Beyond Database
– 
& DB
 
–  87,000
•  Dell
• 
/

Ruby Meets Enterprise

Alternative Trusted
Agile Enterprise
Open Social
Ruby Authentication

Agenda

  Ruby
  Heroku
  Database.com
  2

[2011-17-C-4] Heroku & database.com

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