AI Unit 6
AI Unit 6
AI Unit 6
Unit VI
AI and Data Privacy in Legal
Context
AI and Data Privacy in Legal Context
Data protection laws and AI,
Data anonymization and Privacy in AI applications, Privacy
implications in electronic discovery,
Emerging Issues in AI and data privacy,
Surveillance technologies and legal frameworks,
International collaboration on AI and data privacy.
Data protection laws and AI,
Data protection laws play a crucial role in regulating the use of AI in various legal contexts. These laws are
designed to safeguard individuals' personal data from unauthorized access, processing, and usage.
When it comes to AI, there are several key considerations regarding data privacy in legal contexts:
1. Consent and Transparency: Data protection laws often require organizations to obtain explicit consent
from individuals before collecting and processing their personal data. With AI, it's essential to provide
transparent information about how data will be used, especially if it involves automated decision-
making processes.
Personalized Advertising: Many online platforms use AI algorithms to personalize advertisements based
on individuals' browsing history and preferences. In this scenario, data protection laws require platforms
to obtain explicit consent from users for collecting and processing their personal data for targeted
advertising purposes. Transparency is essential, ensuring users are informed about how their data will be
used to tailor advertisements and providing them with options to opt out or adjust their preferences.
Healthcare Applications: AI is increasingly used in healthcare for tasks such as diagnosing diseases and
predicting patient outcomes. When collecting and processing patients' medical data for these purposes,
healthcare providers must obtain informed consent from patients, explaining how AI algorithms will
analyze their data and the potential implications for their treatment. Patients have the right to know how
their data is being used and to make informed decisions about sharing their medical information.
Recruitment and Hiring: Some companies use AI-powered tools to streamline the recruitment and hiring
process, analyzing applicants' resumes and conducting automated interviews. In this context, data protection
laws require employers to inform job applicants about the use of AI in the hiring process and obtain
their consent for processing personal data. Transparency is crucial to ensure applicants understand how
AI algorithms assess their qualifications and make hiring decisions, thereby maintaining trust and
fairness in the recruitment process.
Financial Services: AI is employed in various financial services, including credit scoring and risk
assessment. When using AI algorithms to analyze individuals' financial data for these purposes, financial
institutions must ensure transparency and obtain consent from customers. Customers should be
informed about how their data will be used to evaluate their creditworthiness or assess financial risks,
empowering them to make informed decisions about sharing their financial information.
Smart Home Devices: AI-powered smart home devices collect and process data about users' activities and
preferences to provide personalized experiences and automate household tasks. Manufacturers of these
devices are required to obtain users' consent for data collection and processing, clearly explaining the
purposes and functionalities of the AI algorithms embedded in the devices. Transparency is essential to
build trust with consumers and ensure they understand how their data is being used to enhance their smart
home experience.
2. Purpose Limitation: Data collected for AI applications should be limited to specific purposes and not
used for other unrelated activities. Legal frameworks typically mandate that organizations clearly define
the purposes for which data will be processed and ensure that AI systems adhere to these limitations.
Examples:
Social Media Platforms: Social media platforms use AI algorithms to analyze users' behavior and
preferences to personalize content recommendations and advertisements. While users may consent to
data collection for these purposes, data protection laws mandate that platforms limit the use of collected data
to the specified purposes. For instance, personal data collected for targeted advertising should not be used for
other unrelated activities, such as employment or insurance eligibility assessments, without explicit consent
from users.
Healthcare Research: AI is increasingly used in healthcare research to analyze large datasets of patient
records and medical images to identify patterns and trends for research purposes. Data protection
laws require researchers to clearly define the purposes for which data will be used and ensure that AI
algorithms are trained and deployed solely for those purposes. Researchers must adhere to purpose
limitation principles to avoid using patient data for unrelated research projects without appropriate consent.
Financial Fraud Detection: Financial institutions employ AI-powered fraud detection systems to analyze
transactions and detect suspicious activities indicative of fraudulent behavior. While collecting and
processing customers' financial data for fraud prevention purposes, banks must ensure that AI a lgorithms
are used solely for detecting and preventing fraud, adhering to the principle of purpose limitation.
Using customer data collected for fraud detection for other purposes, such as targeted marketing campaigns,
would violate data protection laws unless explicit consent is obtained.
Smart City Initiatives: Cities deploy AI technologies in various urban applications, such as traffic
management, public safety, and energy efficiency. When collecting and analyzing data from sensors and
IoT devices for these initiatives, city authorities must limit the use of data to the specified purposes
outlined in their privacy policies. For example, data collected for traffic optimization should not be
repurposed for surveillance or tracking citizens' movements without lawful justification and explicit consent.
Educational Technology: Educational institutions utilize AI-driven learning platforms to personalize
instruction and provide adaptive learning experiences for students. While gathering data on students' learning
preferences and performance, schools must ensure that AI algorithms are used solely for educational purposes
and do not infringe on students' privacy rights. Data collected for improving educational outcomes should not
be repurposed for commercial activities or sold to third parties without appropriate consent from students or
their guardians.
3. Data Minimization: Organizations should minimize the collection and retention of personal data to what is
necessary for the intended AI applications. This principle aims to reduce the risk of privacy breaches and
unauthorized access to sensitive information.
What do you mean by ‘data minimisation’?
Data minimisation means collecting the minimum amount of personal data that you need to deliver an
individual element of your service. It means you cannot collect more data than you need to provide the
elements of a service the child actually wants to use.
.
Why is it important?
Article 5(1)(c) of the GDPR says that personal data shall be:
“adequate, relevant and limited to what is necessary in relation to the purposes for which they are
processed (‘data minimisation’)”
Article 25 of the GDPR provides that this approach shall be applied by default to ‘each specific purpose of
the processing’.
It sits alongside the ‘purpose limitation’ principle set out at Article 5(1)(b) of the GDPR which states that
the purpose for which you collect personal data must be ‘specified, explicit and legitimate’ and the
storage limitation principle set out in Article 5(1)(e) which states that personal data should be kept ‘no
longer than is necessary’ for the purposes for which it is processed.
How can we make sure that we meet this standard?
Identify what personal data you need to provide each individual element of your service
The GDPR requires you to be clear about the purposes for which you collect personal data, to only collect
the minimum amount of personal data you need for those purposes and to only store that data for the
minimum amount of time you need it for. This means that you need to differentiate between each individual
element of your service and consider what personal data you need, and for how long, to deliver each one.
Example
You offer a music download service.
One element of your service is to allow users to search for tracks they might want to download.
Another element of your service is to provide recommendations to users based on previous searches, listens
and downloads.
A further element of your service is to share what individual users are listening to with other groups of users
These are all separate elements of your overall service. The personal data that you need to provide each
element will vary.
Give children choice over which elements of your service they wish to use
You should give children as much choice as possible over which elements of your service they wish to use
and therefore how much personal data they need to provide.
This is particularly important for your collection of personal data in order to ‘improve’ ‘enhance’ or
‘personalise’ your users’ online experience beyond the provision of your core service.
You should not ‘bundle in’ your collection of children’s personal data in order to provide such enhancements
with the collection of personal data you need to provide the core service, as you are effectively collecting
personal data for different purposes. Neither should you bundle together several additional elements or
enhancements of the service. You should give children a choice as to whether they wish their personal data
to be used for each additional purpose or service enhancement. You can do this via your default privacy
settings, as covered in the earlier section of this code.
Only collect personal data when the child is actively and knowingly using that element of your service
You should only collect the personal data needed to provide each element of your service when the child is
actively and knowingly engaged with that element of the service.
Example:
It is acceptable to collect a child’s location when they are using a maps based element of your service to help
them find their way to a specified destination, and if you provide an obvious sign so that they know their
location is being tracked.
It is not acceptable to continue to track their location after they have closed the map or reached their
destination.
How are AI and privacy related?
The use of AI processing tools is nothing new. For years, big tech companies like Google and Meta have
harnessed the power of AI to refine their advertising tools, ensuring that users receive ads tailored to their
unique preferences and behaviors. This personalization is achieved by analyzing vast amounts of personal
data to deliver the most relevant content.
YouTube's recommendation algorithm amazes with its ability to suggest videos that align with a user's
interests. It wouldn't have been possible without its sophisticated AI mechanisms.
But the data collection and use of personal information with AI technologies were not limited to the world's
most popular social networks and entertainment sites.
Insurance companies, financial companies, and HR companies have been leveraging AI in their work in
ways that significantly impact the lives of individuals whose personal data is being processed.
Insurance companies use AI to generate precise insurance quotes. Recruitment agencies employ AI tools to
sift through resumes and applications. Financial institutions process personal data to decide who is eligible
for loans.
Even fitness applications now come equipped with AI features that provide insights into an individual's
health metrics, offering personalized workout and diet recommendations.
Chances are, whether you're aware of it or not, you've interacted with or benefited from these AI data
processors in your daily life.
Yet, the AI landscape witnessed a significant shift with the introduction of models by OpenAI. This marked a
turning point where AI transitioned from being a tool used by tech giants to something more mainstream. It
became more accessible to businesses of all sizes overnight. This accessibility, combined with increased
robustness, has enabled businesses to process and analyze personal data on an unprecedented scale. The
development and deployment of AI tools have become a breeze for many entrepreneurs.
However, as with all technological advancements, this comes with its own set of challenges. The primary
concern is the potential risks associated with AI. And that's where data protection laws come into play.
How does GDPR and CCPA affect the use of AI?
The General Data Protection Regulation of the European Union protects personal data. The
California Consumer Privacy Act protects consumer privacy.
As soon as the use of AI involves the use of personal data, GDPR is triggered and applies to such AI
processing. The amount of data doesn't matter. You can't say it was just a little bit of AI data processing.
The GDPR applies to such processing as long as the controller, the person whose data is processed, or the
AI system are from the EU
When the CCPA applies to a business, they are obliged to respect individuals' data privacy in the processing
of personal data with AI. The CCPA is not as strict as the GDPR and relies only on the opt-out principle, yet
businesses must be careful with its implementation.
The most common risks of personal data processed by AI include:
A legal basis is required. In most cases, you'll need consent. In rare cases, you can rely on other legal
bases. It is highly unlikely that you can rely on your legitimate interest to process personal data with AI
tools because the concerns about privacy will likely be greater than your interests.
It may be hard or impossible to delete the data. Every data privacy law grants data subjects the right to
have their data deleted. However, once personal information goes into the AI algorithms, it may be
impossible to take it out of there.
Data breaches are possible. Everyone seems to be on the AI bandwagon these days. Many entrepreneurs
start AI startups without caring about the individual privacy and data security of their users. Their systems
are an easy target for malintentioned people who would take advantage of them.
Checklist for complying with the GDPR, CCPA, and other privacy laws while using AI
Now you may want a quick checklist of what to do to use AI without violating the data protection laws.
Here are a few tips:
•Avoid processing personal data with AI. Implement privacy-by-design practices and avoid processing it
altogether whenever possible.
•Ensure that there is a processing purpose. This means that you must know why you need to process
personal data with an AI system and limit the processing for that purpose. If you process financial
information to determine who can get a loan, do not share it with advertising networks to target the user
with other offers.
•Process only the minimum amount of data. When you know the processing purpose, you'll know the
minimum amount of data needed to reach the purpose. Do not process large amounts of personal data just
because you can.
•Vet your vendors. Your vendors, also known as data processors, may process data with AI on your behalf. If
that's the case, make sure that they process data lawfully and that it is secure.
•Be transparent with your users. Inform them in your privacy policy that you use AI systems to process their
data. Also, respond timely to their requests to know, access, or delete the data, or any other privacy-related
request.
•Limit the data retention period. Limit the retention period to as little as possible. Also, check out how
long the AI tools store the data. It must be included in your data processing agreement with them.
•Do not transfer data to unsafe countries. The GDPR is strict about transferring personal data to unsafe
countries, so always take this into account. If your process is in the United States, make sure they are
certified with the EU-US Privacy Framework.
•Conduct a data protection risk assessment. It is required for many cases of processing data by both EU
and US laws. It is highly likely that using AI to process individuals' information falls under the scope of risk
assessments.
•Appoint a data protection officer. It may be required under the GDPR.
•Train your employees and contractors. If you know all this information but your employees do not, you
are under threat of penalties. Your company is as strong as its weakest link, so act accordingly.
Why is data security in AI systems a critical need?
•With advancements taking place at an unparalleled pace, the growth of artificial intelligence is impossible to
ignore. As AI continues to disrupt numerous business sectors, the importance of data security in AI systems
becomes increasingly important. Traditionally, data security was mainly a concern for large enterprises and
their networks due to the substantial amount of sensitive information they handled. However, with the rise of
AI programs, the landscape has evolved. AI, specifically generative AI relies heavily on data for training and
decision-making, making it vulnerable to potential security risks. Many AI initiatives have overlooked the
significance of data integrity, assuming that pre-existing security measures are adequate. However, this
approach fails to consider the potential threat of targeted malicious attacks on AI systems. Here are three
compelling reasons highlighting the critical need for data security in AI systems:
Threat of model poisoning: Model poisoning is a growing concern within AI systems. This nefarious practice
involves malicious entities introducing misleading data into AI training sets, leading to skewed interpretations
and, potentially, severe repercussions. In earlier stages of AI development, inaccurate data often led to
misinterpretations. However, as AI evolves and becomes more sophisticated, these errors can be exploited for
more malicious purposes, impacting businesses heavily in areas like fraud detection and code debugging. Model
poisoning could even be used as a distraction, consuming resources while real threats remain unaddressed.
Therefore, comprehensive data security is essential to protect businesses from such devastating attacks.
Model poisoning is a significant concern in machine learning, particularly in scenarios where models are trained
on data from untrusted or potentially adversarial sources. This threat involves injecting malicious or misleading
data into the training set with the intent to compromise the performance or integrity of the model.
Spam Filtering:
•An attacker injects a large volume of legitimate emails into the training data used to train a spam filter
model. By doing so, they aim to dilute the effectiveness of the spam filter, causing it to misclassify
legitimate emails as spam.
Image Classification:
•Adversaries may inject carefully crafted images into the training set of an image classification model.
These images might contain subtle modifications that are imperceptible to humans but are designed to
cause the model to misclassify certain objects.
Autonomous Vehicles:
•Model poisoning in autonomous vehicles could involve manipulating sensor data to mislead the vehicle's
perception system. For instance, an attacker could strategically place adversarial stickers or signs on the
road to confuse the vehicle's object detection algorithms.
Medical Diagnosis:
•In healthcare, adversaries might tamper with medical imaging data used to train diagnostic models. By subtly altering
images or adding noise, they could cause the model to make incorrect diagnoses, potentially leading to harmful
consequences for patients.