QUANTITATIVE
RESEARCH
QUANTITATIVE RESEARCH
• Expressions like numerical forms,
objective thinking, statistical methods,
and measurement signal the existence of
quantitative research.
• “NUMERICAL”- denoting a number or
symbol to express how many, how much,
or what rank
CHARACTERISTIC
• “OBJECTIVENESS”- real or factual, not
the emotional or cognitive existence
of the object, matters greatly to the
artist, quantitative research is
analogous to scientific or
experimental thinking
CLASSIFICATION
EXPERIMENTAL RESEARCH
- True Experimental
- Quasi-Experimental
Matched comparative group
Time series
Counterbalanced quasi-experimental
- Single subject
- Pre-experimental
CLASSIFICATION
NON-EXPERIMENTAL RESEARCH
- Survey
- Historical
- Observational
- Correlational
- Descriptive
- Comparative research
IMPORTANCE
• Lies greatly in the production of results that should reflect
precise measurement and in-depth analysis of data.
• It is useful in obtaining an objective understanding of people,
things, places, and events in this world.
• Requiring the use of reliable measurement instruments and
statistical methods.
• It is an effective method to obtain information about specified
personality traits of a group member or of the group as a
whole as regards the extent of the relationship of their
characteristics and the reason behind the instability of some
people’s characteristics.
QUANTITATIVE vs. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
Researcher’s Subjective: sometimes Objective: least
involvement with the personally engaged involvement by the
object or subject of the researcher
study
Expression of data, data Verbal language (words, Numerals, statistics
analysis, and findings visuals, objects
Research Plan Takes place as the Plans all research aspects
research proceeds before collecting data
gradually
QUANTITATIVE vs. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
Behavior toward Desires to preserve the Control or manipulation
research natural setting of of research conditions by
aspects/conditions research features the researcher
Obtaining knowledge Multiple methods Scientific method
Purpose Make social intentions Evaluates objectives and
understandable examines cause-effect
relationships
QUANTITATIVE vs. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
Data analysis technique Thematic codal ways, Mathematically based
competence-based methods
Style of expression Personal, lacks formality Impersonal, scientific, or
systematic
Sampling technique More inclined to purposive Random sampling as the
sampling or use of chosen most preferred
samples based on some
criteria
QUANTITATIVE vs. QUALITATIVE
STANDARDS QUALITATIVE QUANTITATIVE
Mental survey of reality Results from social Exist in the physical
interactions world
Cause-effect relationship Explained by people’s Revealed by automatic
objective desires descriptions of
circumstances or
conditions