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5 - C Analysis - PPTs - Class

The document discusses the 5C analysis framework, which is used to conduct a situation analysis by examining internal and external factors impacting a company. The 5Cs include Company, Customers, Collaborators, Climate, and Competitors. The 5C analysis extends the traditional 3C analysis of Company, Customers, and Competitors by adding Collaborators and Climate to provide a more comprehensive understanding of a company's environment. Each of the 5Cs is then defined in terms of key considerations for analysis.

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M Manjunath
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514 views7 pages

5 - C Analysis - PPTs - Class

The document discusses the 5C analysis framework, which is used to conduct a situation analysis by examining internal and external factors impacting a company. The 5Cs include Company, Customers, Collaborators, Climate, and Competitors. The 5C analysis extends the traditional 3C analysis of Company, Customers, and Competitors by adding Collaborators and Climate to provide a more comprehensive understanding of a company's environment. Each of the 5Cs is then defined in terms of key considerations for analysis.

Uploaded by

M Manjunath
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

5 - C ANALYSIS Dr.

M Manjunath
Shettigar
5C’S OF STRATEGIC MANAGEMENT
5C Analysis is a technique used to conduct situation analysis. A
situation analysis involves examining the external environmental
factors and internal organizational capabilities that impact how a
company operates.
5C Analysis is one of the most popular and useful frameworks in
understanding internal and external environments. It is an extension of
the 3C Analysis that originally included Company, Customers, and
Competitors.
Collaborators and Climate were later added to the analysis to make
it comprehensive.
5C’S OF STRATEGIC MANAGEMENT

COMPANY CUSTOMER

FIVE C’S

CLIMATE COMPETITORS

COLLABORATORS
5C’S OF STRATEGIC MANAGEMENT

Company
 Product line
 Image in the market
 Technology and experience
 Culture
 Goals

Collaborators
 Distributors
 Suppliers
 Alliances
5C’S OF STRATEGIC MANAGEMENT
Customers
 Market size and growth
 Market segments
 Benefits that consumer is seeking, tangible and intangible.
 Motivation behind purchase; value drivers, benefits vs. costs
 Decision maker or decision-making unit
 Retail channel - where does the consumer actually purchase the
product?
 Consumer information sources - where does the customer obtain
information about the product?
 Buying process; e.g. impulse or careful comparison
 Frequency of purchase, seasonal factors
 Quantity purchased at a time
 Trends - how consumer needs and preferences change over time
5C’S OF STRATEGIC MANAGEMENT
Competitors
 Actual or potential
 Direct or indirect
 Products
 Positioning
 Market shares
 Strengths and weaknesses of competitors
5C’S OF STRATEGIC MANAGEMENT
Climate (or context)
 The climate or macro-environmental factors are:
 Political & regulatory environment - governmental policies
and regulations that affect the market
 Economic environment - business cycle, inflation rate, interest
rates, and other macroeconomic issues
 Social/Cultural environment - society's trends and fashions
 Technological environment - new knowledge that makes
possible new ways of satisfying needs; the impact of
technology on the demand for existing products.

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