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Google's vision is to make search engines understand everything in the world. Its mission is to organize the world's information and make it universally accessible and useful. Google continues focusing on innovation and user experience. It processes over 1 billion search requests daily and 20 petabytes of user data. Google is the most visited website according to Alexa and is Fortune's 4th best company to work for. It is also the most powerful brand according to BrandZ. Google's leadership includes Eric Schmidt, Larry Page and Sergey Brin. It has a presence in 21 countries and dominates the global search market share. Google is seen as a clean, shining brand that is more loyal than brands like Coca-Cola and Apple. It was named

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Najia Wakas
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51 views38 pages

Final Slides

Google's vision is to make search engines understand everything in the world. Its mission is to organize the world's information and make it universally accessible and useful. Google continues focusing on innovation and user experience. It processes over 1 billion search requests daily and 20 petabytes of user data. Google is the most visited website according to Alexa and is Fortune's 4th best company to work for. It is also the most powerful brand according to BrandZ. Google's leadership includes Eric Schmidt, Larry Page and Sergey Brin. It has a presence in 21 countries and dominates the global search market share. Google is seen as a clean, shining brand that is more loyal than brands like Coca-Cola and Apple. It was named

Uploaded by

Najia Wakas
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

L09-5061 Amber Shahid

L10-5057 Mehreen Raoof


L10-5089 Najia Saher
L10-5105 Ayesha Karim
Our Vision
To make search engines so powerful they would
understand "everything in the world".

Our Mission
To organize the world's information and make it
universally accessible and useful.

Our Focus
Google continues to focus on innovation and on the user
experience.
How come?
• Processes over 1 billion search requests

• Processes twenty petabytes of user generated data

• Alexa lists Google as the Internet's most visited


website.

• Google is also Fortune Magazine's fourth best place to


work, and

• BrandZ's most powerful brand in the world.


WHAT MAKES
GOOGLE?
Leadership
• Dr. Eric Schmidt, Chairman of the Board and Chief Executive Officer
• Larry Page, Co-Founder & President, Products
• Sergey Brin, Co-Founder & President, Technology
Google’s Global Presence
•21 countries at present
Global Market Share in
Search

Total search in year 2006  99.57 Bn


Google is doing 138.1 Mn search per day
Brand
Brand
“Google is a shining star,”

• Brand-wise, Google enjoys clean image that sparkles cleaner


than Coca Cola, Pepsi, Ford, Gap and AT&T combined.

• Google beat out Starbucks, Apple Computer, and Coca Cola


to claim [Link]’s Brand Of The Year title.

• A recent study by Brand Keys revealed:


Google is #1 of all Internet brands for brand loyalty.
Global Brand of 2007 in a recently published ranking.
• Google has knocked Microsoft off the top spot and been
named the most powerful global brand of 2007 in a
recently published ranking.

1. Google $ 66.4 billion


2. General Electric $ 61.9 billion
3. Microsoft $ 55 billion
4. Coca-Cola $ 44.1 billion
5. China Mobile $ 41.2 billion
6. Marlboro $ 39.2 billion
7. Wal-Mart $ 36.9 billion
8. Citigroup $ 33.7 billion
9. IBM $ 33.6 billion
10. Toyota Motor $ 33.4 billion
P
R
O
D
U
C
T
S
A little quiz 
A little quiz 
• Marketing Mix
Activity: Group Google products according
to the following categories.

Business Services
Products

Pure Products Tangible


products
Marketing Mix

PROMOTION
Marketing Mix- PROMOTION
Marketing Mix- PROMOTION
What do people like about Google Search?
• It relies on simplicity.
• It's fast, reliable, easy to use, user friendly.
• Fewer, less noticeable ads.
• The search algorithm seems to bring the most
relevant items to the top.
• Ignores typos in search key words.
Marketing Mix- PROMOTION
Marketing Mix

PRICE
Marketing Mix

PLACE
BATTLE ZONE-
Threats
Competitive Landscape
Search
Competitive Landscape
Advertising
Competitive Landscape

Social Networking
Marketing Segmentation
Geographic Segmentation

• Region: [Link],[Link],[Link] etc

• Size of metropolitan area: Independent to size

• Population density: Independent to population


Psychographic Segmentation

• Education

• Entertainment

• Social Networking

• Business
Demographic Segmentation
• Age : Product Interest varies from age
group like Orkut, google serach engine,
google chat and email, chrome browser,
google Analytics ….

• Gender : for All

• Income: Advertisement
Behavioralistic Segmentation
• Usage rate : Daily basis
• User status: regular
• Readiness to Use
• Occasions: Changing google font, adding
related pictures
Product Life Cycle
Growth

[Link]

Maturity
Introduction videos,map, books,
[Link] news….

Decline
SURVEY

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