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    The Marketer

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    Hemant Chaudhary
    Google provides digital marketing strategies and services to help companies reach consumers and build their brands. It uses remarketing to target ads and creatives to people who have visited a company's website based on their interests. Display advertising on platforms like YouTube, Orkut, and the Google Display Network helps companies build brand awareness. While Google was once limited to sectors like travel and jobs, it now provides digital marketing services to industries like telecom, automobiles, and FMCG to help them promote their products online and generate more revenue.

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    The Marketer

    Uploaded by

    Hemant Chaudhary
    19 views8 pages
    Google provides digital marketing strategies and services to help companies reach consumers and build their brands. It uses remarketing to target ads and creatives to people who have visited a company's website based on their interests. Display advertising on platforms like YouTube, Orkut, and the Google Display Network helps companies build brand awareness. While Google was once limited to sectors like travel and jobs, it now provides digital marketing services to industries like telecom, automobiles, and FMCG to help them promote their products online and generate more revenue.

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    Google provides digital marketing strategies and services to help companies reach consumers and build their brands. It uses remarketing to target ads and creatives to people who have visited a company's website based on their interests. Display advertising on platforms like YouTube, Orkut, and the Google Display Network helps companies build brand awareness. While Google was once limited to sectors like travel and jobs, it now provides digital marketing services to industries like telecom, automobiles, and FMCG to help them promote their products online and generate more revenue.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    19 views8 pages

    The Marketer

    Uploaded by

    Hemant Chaudhary
    Google provides digital marketing strategies and services to help companies reach consumers and build their brands. It uses remarketing to target ads and creatives to people who have visited a company's website based on their interests. Display advertising on platforms like YouTube, Orkut, and the Google Display Network helps companies build brand awareness. While Google was once limited to sectors like travel and jobs, it now provides digital marketing services to industries like telecom, automobiles, and FMCG to help them promote their products online and generate more revenue.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPT, PDF, TXT or read online from Scribd
    Download as ppt, pdf, or txt
    of 8

    GOOGLE, THE MARKETER

    DATE:16/09/2010

    PRESENTED BY:VIJENDRA KALMODIYA

    INTRODUCTION

    Google is a multinational public cloud computing, Internet search, and advertising technologies corporation. Google hosts and develops a number of Internet-based services and products and generates profit from advertising. The company was founded by Larry Page and Sergey Brin, often dubbed the Google Guys. It was first incorporated as a privately held company on September 4, 1998, with its initial public offering to follow on August 19, 2004. The company's stated mission from the outset was "to organize the world's information and make it universally accessible and useful. Google runs over one million servers in data centers around the world, and processes over one billion search requests and twenty petabytes of user-generated data every day. Some of Google products are Gmail, Orkut, Google earth, Anroid Mobile OS, Google Chrome, Picasa etc.

    GOOGLE DIGITAL STRATEGIES

    Google is chalking out digital strategies for India Inc to reach out to consumers and build brands. It is helping companies reach out to consumers and build brands. Few years ago Google was giving information and educating the use of internet in business but now a days it gives information how to use internet for the marketing purpose. Google has now become a mission-critical part of businesses. It is about scaling and growing the business, acquiring customers, and upselling new products and services. Companies now want us to tell them how to make the Internet more relevant to their business and use it the best to their advantage. Consider the Airtel example. As the main sponsor of the Champions League Twenty20, Airtel approached Google looking for a consumer engagement opportunity around the event. Google almost immediately came up with the Real Fans plan, and the two together worked out the strategy forward

    RE-MARKETING

    Marketing efforts to spur demand for a product that is experiencing declining demand by marketing it as though it were a new product. To target the creatives effectively, Google uses a capability called remarketing which allows the advertiser to find the target audience anywhere on the Internet and target a creative meant precisely for him.

    If someone goes to a website looking for, say, hand gloves, we can note that down, we can remember his preferences say, colour or style and target a creative wherever he goes, thousands of partner sites on the Google Display Network.
    Remarketing tags the web page a person is visiting with a cookie-a file that contains information about a users activity on the Internet and is tracked as the user surfs the web. A cookie is a property of the Internet and it doesnt violate user privacy as it keeps the users identity anonymous.

    DISPLAY POWER

    Display advertising is the next focus area which Google considers is emerging as a key growth and revenue driver.

    What constitutes a typical marketing funnel awareness, consideration, interest, desire and then purchase.

    Google says display advertising helps businesses build awareness and consideration. Display creatives combine audio-visual richness, allow people to engage with the creatives, and can be targeted to a highly relevant audience. The platforms that Google offers for display are YouTube, Orkut, display ads on the Google Display network, mobile display ads and so on, which reach over 80 per cent online users in India.

    GOOGLE DIGITAL MARKETING SECTORS

    Earlier Google search and digital marketing business was limited only to matrimonial, job classifieds and online travel sites, but now Google search and digital marketing business has also entered in telecom sector, automobile sector and FMCG sector. Google has been trying to give new ideas of marketing to these sectors so that they can introduce and deliver there products and services to the customer in more convenient and creative way. By using these Google service they can reach out directly to the 13% population of India, who uses internet and this will generate good revenue and good results for the organization.

    SOME INTRESTING FACTS


    According to Forbes, Google is the 4th best place to work. 20 petabytes of data is generated every day from Google data servers. Indian Premier League 3 matches live on YouTube-the first cricketing event to go live on the Internet and live feed had close to 55 million viewers and the average viewer spent over 50 minutes watching the matches. Over 90 per cent of Googles revenue comes from search and advertisement. Google is the most-visited property on the web both globally and in India. Nokia (phones), was the most searched brand in 2009-10, followed by SBI (online banking), Samsung phones were the third-most searched again, online mobile recharge has been one of the highest searched terms. There have been 600 million auto-related searches on Google in India, out of which 130 million were focused on auto or car brands. India is today among Googles top three countries for mobile search. Viewership of YouTube is higher than many Hindi general entertainment channels.

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