Doing Business in Egypt - Intercultural Communication

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EGYPT

Doing Business in Egypt


culture, customs and etiquette

Background to Business in Egypt

Has both a secular and religious


state
The past couple of decades have
seen the proliferation of largerscale private companies
Companies fall into the category of
either Islamic or non-Islamic in
orientation

Business Mentality
It is useful to have anEgyptian agentdo to
business
The social side of business is very important
Business is hierarchical
Decisions are reached after great deliberation
Negotiating techniques - no high-pressure tactics
Business moves at a slow pace
A typical business day is usually from 8:00 am to
2:00 pm in the summer and 9:00 am to 1:00 pm
with an extra 5:00 to 7:00 pm in the winter.
No business is conducted on Friday

Greetings and
The Art of Conversation
There are plentygreetingstylesin Egypt - safest to
wait for your counterpart to initiate the greeting
When addressing you shoulduse their title
followed by their surnameuntil invited to do
otherwise
Advisable to have anEgyptian representativeto
explain the major points of your business in Arabic
If voices are raised - it is not an argument
Welcomed topicsof conversation include Egyptian
achievements
Arabic conversation can be very hyperbolic
Avoid inquiring about the female members of their
family

Business meetings and meals


Punctualityin Egypt is not considered the
main priority
Business cardsshould be printed in
English on one side and in Arabic on the
other
Presents are welcomed - give or receive
them using the right hand or with both
hands never with the left.
Business meals: string Muslims will not
touch alcohol or pork

Body Language
Makeeye-contactwhen meeting
with your Egyptian business
associates sign of honesty and trust
Arab men usuallywalk hand in
hand
The left handis considered unclean
in Egypt
Do not cross your legswhen
sitting, also, showing the bottom of
your foot is considered offensive.

Egyptian Management Style


The approach -'managing authority
consultatively, the need for discussion without any
loss of perceived status or power.
Egyptian managers will consult widely with
colleagues but will make the final, firm
authoritative decision
Decision will rarely, if ever, be delegated to a
subordinate
Subordinates are expected to follow decisions to the
letter. Dispute or criticism are not expected or
appreciated.
Cautious without taking too many risks decision
making can seem slow

Egyptian Team working


Teams revolve around a strong
leader who usually allocates tasks
rather than specific roles or functions
Individuals expect direct access to
and feedback from the leader
Teams are more a grouping of
individuals working
independently towards a common
objective
Many private companies are family-

Women in Business and


dress code
Women play a much less significant
role in business life
Dealing with women in business a
respectful, professional distance is
required
Business attire - conservative,
modest and formal
No native attire - might be considered
offensive.

Geert Hofstede Analysis for Egypt


Identical to other Arab countries Muslim faith plays a significant role
in the peoples lives.
Large power distance and
uncertainty avoidance - the
predominant characteristics for this
region:
More likely to follow a caste
system
Highly rule-oriented in order to
reduce the amount of uncertainty

Geert Hofstede Analysis for Egypt

Geert Hofstede Analysis for Egypt


Power Distance (PDI)
high level of inequality of power and wealth
expectation and acceptance that leaders will
separate themselves from the group
Uncertainty Avoidance Index (UAI)
societys low level of tolerance for uncertainty
The ultimate goal is to control everything
Masculinity index (MAS)
women in the Arab World are limited in their
rights, due more to Muslim religion rather than a
cultural paradigm
Individualism (IDV)
Collectivist society loyality

Arabic and English Comparisons


High-context and low context:
Arab culture is high-context - burden of
meaning falls on the listener
American culture is low-context burden of meaning falls on the speaker
Indirect and direct :
Arabic culture is indirect
American is direct
Doing and being :
Arab culture is being-focused
American culture is doing-oriented

Bibliography
1. http://www.worldbusinessculture.com/Busin
ess-Facts-and-Figures-on-Egypt.html
2. http://www.kwintessential.co.uk/resources/
global-etiquette/egypt-country-profile.html
3. http://www.todaytranslations.com/countries
/doing-business-in-egypt/
4. http://www.cyborlink.com/besite/egypt.htm
5. Zaharna, R.S. (1995), Bridging cultural
differences: American public relations
practices and Arab communication
patterns. In Public Relations Review, 21,
241-255

Thank you!

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