BAKU ENGINEERING UNIVERSITY
COURSE SYLLABUS
Is confirmed by: [Link]., N. B. Kamalov
(Head of the Business Administration Department)
Signature:__________________________________
Date: “ ” 2020
Department: Business Administration
Faculty: Economic and Administrative Sciences
I. Genereal Information about the Course
Name of the course: Business Administration
Total hours: 60; lectures: 30; seminar: 30; practic activity (laboratory): 0
Academic year: 2019-2020; Semestr: II; Full-time education
II. Information about lecturer: Mammadov Rufat Rahman, Senior lecturer.
(Surname, name, patronomic, and scientific title)
Councelling days and hours: Monday, at 12.00
E-mail: rmammadov@[Link]
Office telephone: (012) 448 28 62
III. Required course books and literature:
Main course book:
1. William G. Nickels, James M. McHugh, Susan M McHugh, Understanding business,
McGraw-Hill Education. 11th edition, 2015
Additional literature:
1. Ricky W. Griffin, Roland J. Ebert, Business Essentials, Prentice Hall, 2011
2. Jack R. Kapoor, Robert J. Hughes, William M. Pride, Introduction to Business, South-
Western Cengage Learning Australia, 2010
IV. Course description: (Brief information about the course, which courses it associates
with, the aims of the course. The course outline, and its outcomes)
Brief description of the course: University courses and textbooks are best at teaching you
concepts and ways of thinking about business. However, to learn firsthand how to apply those
ideas to real business situations, you need to explore and interact with other resources. One of the
most valuable facets of university is the chance to study with experienced professors. Your
instructor is a resource who’s there to answer some questions and guide you to answers for
others. Many professors get job leads they can pass on to you and can provide letters of
recommendation too. Many university students have had experience working in business or
nonprofit organizations. Hearing and talking about those experiences exposes you to many real-
life examples that are invaluable for understanding business. Don’t rely exclusively on the
professor for all the answers and other exercises in this course. Often there is no single “right”
answer, and your classmates may open up new ways of looking at things for you.
The aim of the course: One of the objectives of this course is to help you choose an area in
which you might enjoy working and have a good chance to succeed. You’ll learn about
economics, global business, ethics, entrepreneurship, management, marketing, accounting,
finance, and more. At the end of the course, you should have a much better idea which careers
would be best for you and which you would not enjoy. But you don’t have to be in business to
use business principles. You can use marketing principles to get a job and to sell your ideas to
others. You can use your knowledge of investments to make money in the stock market. You’ll
use your management skills and general business knowledge wherever you go and in whatever
career you pursue including government agencies, charities, and social causes.
V. The thematic plan of the course:
Time-
Lectur Semina
Weeks The topics and their brief descriptions schedul Date
e r
e
Topic №1. Taking Risks and Making
Profits within the Dynamic Business
Environment
Brief description: Describe the
relationship between profit and risk, and
show how businesses and nonprofit
organizations can raise the standard of
living for all.
1 Compare and contrast being an 2 2
entrepreneur and working for others.
Analyze the effects of the economic
environment and taxes on businesses.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 2-28
Topic №2. Doing Business in Global
Markets
Brief description: Discuss the importance
of the global market and the roles of
comparative advantage and absolute
advantage in global trade.
Illustrate the strategies used in reaching
global markets and explain the role of
2 multinational corporations. 2 2
Evaluate the forces that affect trading in
global markets.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 60-92
Topic №3. How to Form a Business
Brief description: Compare the
advantages and disadvantages of sole
proprietorships.
Describe the differences between general
and limited partners, and compare the
advantages and disadvantages of
partnerships.
Compare the advantages and disadvantages
3 of corporations, and summarize the 2 2
differences between C corporations, S
corporations, and limited liability
companies.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 118-150
Topic №4. Entrepreneurship and Starting
4 a Small Business 2 2
Brief description: Explain why people
take the risks of entrepreneurship; list the
attributes of successful entrepreneurs; and
describe entrepreneurial teams,
intrapreneurs, and home- and web-based
businesses.
Summarize ways to learn about how small
businesses operate.
Analyze what it takes to start and run a
small business.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 150-184
Topic №5. Management and Leadership
Brief description: Describe the changes
occurring today in the management
function.
Describe the four functions of
management.
Explain the differences between leaders
and managers, and describe the various
5 leadership styles. 2 2
Summarize the five steps of the control
function of management.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 184-210
Topic №6. Production and Operations
Management
Brief description: Describe the evolution
from production to operations
management.
Identify various production processes and
describe techniques that improve
productivity, including computer-aided
design and manufacturing, flexible
6 manufacturing, lean manufacturing, mass 2 2
customization, and robotics.
Explain the use of PERT and Gantt charts
to control manufacturing processes.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 240-268
Topic №.7. Human Resource
7 Management 2 2
Brief description: Explain the importance
of human resource management, and
describe current issues in managing human
resources.
Summarize the five steps in human
resource planning.
Illustrate employee training and
development methods.
Summarize the objectives of employee
compensation programs, and evaluate pay
systems and fringe benefits.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 298-332
Topic №.8. Marketing: Helping Buyers
Buy
Brief description: Define marketing, and
apply the marketing concept to both for-
profit and nonprofit organizations.
Describe the four Ps of marketing.
Summarize the marketing research process.
Explain how marketers apply the tools of
8 market segmentation, relationship 2 2
marketing, and the study of consumer
behavior.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 360-388
Topic №.9. Developing and Pricing
Goods and Services
Brief description: Describe a total
product offer
Identify the various kinds of consumer and
industrial goods.
Summarize the functions of packaging.
Contrast brand, brand name, and
trademark, and show the value of brand
9 equity. 2 2
Explain the steps in the new-product
development process
Identify various pricing objectives and
strategies.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 388-416
Topic №.10. Distributing Products
10 2 2
Brief description: Explain the concept of
marketing channels and their value.
Demonstrate how intermediaries perform
the six marketing utilities.
Identify the types of wholesale
intermediaries in the distribution system.
Describe logistics and outline how
intermediaries manage the transportation
and storage of goods.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 416-446
Topic №.11. Using Effective Promotions
Brief description: Identify the new and
traditional tools that make up the
promotion mix.
Contrast the advantages and disadvantages
of various advertising media, including the
Internet and social media.
Illustrate the steps of the B2B and B2C
11 selling processes. 2 2
Show how word of mouth, viral marketing,
blogging, podcasting, e-mail marketing,
and mobile marketing work.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 446-472
Topic №.12. Understanding Accounting
and Financial Information
Brief description: Demonstrate the role
that accounting and financial information
play for a business and its stakeholders.
List the steps in the accounting cycle,
distinguish between accounting and
bookkeeping, and explain how computers
12 are used in accounting. 2 2
Explain how the major financial statements
differ.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 472-502
Topic №.13. Financial Management
13 2 2
Brief description: Explain the role and
responsibilities of financial managers.
Outline the financial planning process, and
explain the three key budgets in the
financial plan.
Explain why firms need operating funds.
Identify and describe different sources of
short-term financing.
Identify and describe different sources of
long-term financing.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. 502-530
Topic №.14. Using Technology to
Manage Information
Brief description: Outline the changing
role of business technology.
List the types of business information,
identify the characteristics of useful
information, and discuss how data are
stored and analyzed.
Compare the scope of the Internet,
intranets, extranets, and virtual private
14 networks and explain how broadband 2 2
technology enabled the evolution to Web
2.0 and 3.0.
Explain virtual networking and discuss the
benefits and drawbacks for cloud
computing.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. B-C
Topic №.15. Managing Risk
Brief description: Identify the
environmental changes that have made risk
management important.
Explain the four ways of managing risk,
and distinguish between insurable and
uninsurable risk.
Define insurance policies, and explain the
15 law of large numbers and the rule of 2 2
indemnity.
Discuss the various types of insurance
businesses can buy to manage risk.
Reading material:
William G. Nickels, James M. McHugh,
Susan M McHugh, Understanding
business, McGraw-Hill Education. 11th
edition, 2015, pp. C-D
VI. Evaluation and examination information:
№ Activity Time Examination form Impact on score
1 Midterm activity 1 (SDF 1) 3rd-5th week Quiz %10
2 Midterm activity 2 (SDF 2) 6th-8th week Quiz %10
3 Midterm activity 3 (SDF 3) 9th-11th week Quiz %10
4 Students free work (TSİ) Whole semestr Home assignment %10
5 Attendance Whole semestr - %10
6 Final examination (SSİ) June Written %50
Evaluation according to semestr results (according to scores before and after the
examination):
91 – 100 score perfect A
81 – 90 score very good B
71 – 80 score good C
61 – 70 score fair D
51 – 60 score satisfactory E
below 51 unsatisfactory F
Lecturer: Mammadov Rufat Rahman Signature:_______________________
(surname, name and patronomic)
Date: _________________________
