Virtual Tools Used in the E-Tourism Industry
Virtual tools have transformed the way travellers explore, plan, and book their journeys.
These technologies enhance user experience, improve accessibility, and help destinations
stand out in a competitive market.
Key Virtual Tools:
1. Virtual Reality (VR) – Immersive previews of destinations.
2. Augmented Reality (AR) – Interactive overlays on real-world locations.
3. Online Booking Platforms – Seamless reservations for flights, hotels, and tours.
4. Chatbots & Virtual Assistants – 24/7 customer support and instant responses.
5. 360° Virtual Tours – Realistic walkthroughs of landmarks and accommodations.
6. Geolocation & Mapping Tools – Personalized travel routes and nearby attractions.
Example: 360° Virtual Tours for Historical Landmarks
Tool in Focus: 360° Virtual Tours
Use Case:
The British Museum in London offers a 360° virtual tour on its website, allowing users to
explore exhibits like the Rosetta Stone or ancient Egyptian artifacts from anywhere in the
world.
How It Enhances Traveller Experience:
• Immersive Previews: Visitors can explore the museum's layout and exhibitions
virtually, helping them decide what to see in person.
• Accessibility: People who cannot travel due to health, cost, or mobility issues can
still experience the museum.
• Educational Value: Each exhibit includes clickable hotspots with text, audio, or video
explanations.
How It Increases Engagement & Conversions:
• Boosts Interest: Virtual exposure creates emotional engagement, increasing the
likelihood of in-person visits.
• Drives Bookings: After exploring online, users are more likely to purchase tickets or
plan visits.
• Marketing Reach: Easily shareable tours promote the museum on social media and
education platforms.
