REVIEW PAPER
ADVENTURE AWAITS: EXPLORE TOURISM WITH VIRTUAL REALITY
Department of Computer Science Engineering, Institution, Sharda University,
210310, Greater Noida, India;
[email protected] Department of Computer Science Engineering, Institution, Sharda University,
210310, Greater Noida, India;
[email protected] Department of Computer Science Engineering, Institution, Sharda University,
210310, Greater Noida, India;
[email protected] Abstract
"Adventure Awaits" illustrates the use of virtual reality in tourism, which enables
exploration and assistance in three-dimensional virtual space. The primary goal is to
adopt a modern strategy, such as a case-based strategy or an open interview that
aids in the development of our concept. We'll examine how VR helps tourism and
also exhibit the concept of (in virtual reality) Virtual reality in travel industries. VR
tech Can revolutionise the tourism industry by transforming how travellers plan and
experience their trips. In the future, it could be used for destination marketing,
creating personalised travel experiences through immersive tours and interactive
exhibits. An ICT based tool that uses digital images and sensory feedback to simulate
tourist attractions available at remote destinations. VR is a prime example of how
users can virtually visit iconic landmarks, like the eiffel tower,great wall of china these
virtual tours provide an unparalleled sense of scale and detail , giving users a unique
perspective on famous sites.it allow you to track viewers and their behaviour on your
website through the use of code that is added directly onto the tour page .This helps
with conversions, as it allows you to see which part of your virtual tour are the most
effective for getting more leads.Learning can become fun,on the job learning made
possible, speed up the learning process, the try before you buy concept ,remote
training made possible , trigger an emotional response from the learners. VR tech
can revolutionise the tourism industry by transforming how travellers plan and
experience their trips. In the future , it could be used for destination marketing,
creating personalised travel experiences through immersive tours and interactive
exhibits.
Keywords
Virtual Reality, Tourism, Virtual space, Virtual tourism, case based study, VR Tourism,
Travel, VR Marketing.
1. Introduction
Although virtual reality (VR) has just lately become significantly more
popular among the general public, the idea has existed since the 1960s. The
"Sensorama" by Morton Heilig was a device that displayed a 3D slideshow of
pre-recorded content (such as a motorbike ride across the city) and activated other
senses using fragrance , wind machines and stereo sound.
The first HMD that responded to head motions was developed by Ivan Sutherland in
the late 1960s[1]. The graphics were crude and featured stick figures of things like
biological molecules.
In order to improve the developed virtual environments, computer functionality was
incorporated in the 1970s. [2] This eventually resulted in the first real VR systems in
the mid-80s. Several technologies were integrated by researchers at a NASA research
facility to produce a pilot simulator for manned space missions.
Jaron Lanier, the founder of VPL Research, Inc., a business that made significant
contributions to the creation of VR, created the term VR in 1989. CAVE systems were
developed in the 1990s[3]. In these systems, stereoscopic images are shown on the
walls of a space around the user, who wears lightweight goggles that transform the
stereoscopic images into 3D images.
Virtual reality (VR) is increasingly utilised by the travel and tourist industry for
advertising purposes. Being able to preserve tourist destinations in such a compelling
and long-lasting fashion is a powerful marketing tool. One of VR's key benefits is its
capacity to provide users the feeling of "being there." Ordinary movies and images
may be good at highlighting a location's unique features, but they hardly inspire a
sense of emotion. Virtual reality provides the ability to place the person using it in
the middle of the action and encourage self-imagination when employed in the
tourism industry.
The goal of the research is to determine whether the truly immersive virtual reality
(VR) applications used in tourism promotion are superior to non-immersive virtual
reality tools in regards to their capacity to generate pleasurable feelings and, as a
result, their impact on customer curiosity in the goods or service.
2. Literature Survey
According to Beck et al. (2019), presence and immersion are the main tenets
of VR. According to Wei, Qi, and Zhang (2019), what sets VR apart from other
technologies is the level of immersion and presence it offers. According to Beck et al.
(2019), the term "immersion" alludes to the degree to which tourism academics have
become more interested in VR. Since then, a lot of research and its effect on tourism
seems to have mostly addressed two key aspects with regard to VR and tourism,
namely marketing and sustainability.
One of the most popular subjects in VR, which is focused on a range of themes, is the
role of virtual reality in tourism advertising. The technological acceptance model
(TAM), presence, the contrast between virtual reality and conventional travel media,
and Second Life (SL) are a few of them. The web-based virtual environment known as
Second Life (SL) is a prominent topic among academics studying tourism. Huang et al.
(2013) are a few authors who use SL as a tourist marketing strategy. Based on
their findings, SL may be viewed as a stronger advertising approach for increasing
brand awareness and gaining an edge over competitors (Huang et al., 2013).
Scholars study the main uses of all the positive responses of virtual reality and its
main uses in tourism. After the study they find three main approaches which are well
defined in the research gap. After this they find the proper path of virtual
environment , approaches are case study, open ended interview and research. In
their article,they examine the contemporary method to explore their idea towards
virtual environment which is established by the virtual reality( computer generated
environment) [4]
In south africa as per report (2022) tourism is the main source of income and it's
very critical conditions in the country faced a lots of problem in pandemic so, Virtual
reality save the economy in south africa , huge impact applied due to virtual reality in
the country critical condition VR is computer generated environment which gives
proper interaction between users and machine very effective. [5]
Real tourism cannot be replaced by virtual tourism , that's the main thing which
enhances our idea when we research the paper ,virtual reality worlds provide
possibilities for travel industry promotion. After this world was created all the
scholars worked on it. It has TWO TYPES, immersive and non immersive which
manage the interaction between users and technology under or under not user
control.
3. Research Gap
Year Author Title Technology Used Conclusion
2000 Silvia Virtual Reality and the Tourism
sussmann, Real tourism cannot be
hugo Sampling design
Product Substitution or
Vanhegan
replaced by virtual
and Questionnaire
Complement ?
tourism
2013 YU-CHIH HUANG Second Life: the potential of 3D
VR worlds provide
virtual worlds in travel and
Second life
possibilities for travel
tourism industry
industry promotion
2017 Peter Use of virtual reality is
Disztinger, Technology
Aleksander Technology Acceptance of
currently a few steps
Groth
Acceptance Model
Virtual Reality for Travel Planning
from being widely
(TAM)
accepted
2018 Matima Reality based Technologies VR is poised to take
Nyane Ezekiel, Future tourism tourism utilising over the tourism
Observational
Thapeli Kenny trends: Virtual Distributed Ledger industry
research study
"Chung, N" Museums VR can increase visitor
Experiencing Immersive Structural equation traffic to museums
2019"Lee, H", " Jung, T", Virtual Reality in
modelling (SEM)
2022 Victoria-Ann Case studies,
Verkerk Conceptual
VR did not assist nations
Virtual Reality: Saving Tourism in
research approach
in preserving and
South Africa?
and Open-ended
promoting tourism.
interviews
2023 Katarzyna Development Trends and
Bilinska, Generation Z like virtual
Barbara Pabian Potential in the Field of Virtual
Focus Group
tourism in social
Tourism after the COVID-19
Interview (FDI)
isolation during covid -
Pandemic: Generation Z
19
4. Conclusion
According to early researchers, virtual tourism provides many advantages
but unable to substitute actual tourism. Slowly, as technology advances, there is a
paradigm shift in people's mindsets, and virtual reality offers the opportunity to
encourage real-life tourism. Generation Z (the future of tourism) prefers the virtual
world over the actual one. Now, virtual reality environments have the potential to
replace real-world tourism.Virtual tourism is probably going to progress and provide
enhanced and more lifelike experiences as technology keeps developing. But balance
must be preserved in order to prevent the loss of interpersonal relationships,
cross-cultural interactions, and environmental exploration. By integrating both the
online and offline worlds, we can develop a rich and varied industry for tourism that
caters to a variety of tourists while keeping the genuineness and substance of actual
trips.
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