ntroduction (1 min)
“Good day, esteemed panelists. My name is [Your Name], and today I will be presenting our research on
Century Pacific Food Inc. (CPFI). This research explores CPFI’s business landscape, market analysis,
strategies, and overall positioning in the competitive food industry.”
Chapter 1: Executive Summary (3 mins)
“Century Pacific Food Inc., founded in 1978, has grown from a tuna canning business to a leading food
and beverage company in the Philippines. CPFI’s product portfolio includes household names like
Century Tuna, 555 Sardines, and Argentina Corned Beef. Its marketing objectives focus on increasing
market share, enhancing brand awareness, and promoting sustainability. Our target market includes
health-conscious consumers, families, Millennials, and Gen Z.”
Potential Q&A:
1. Q: What differentiates CPFI?
A: CPFI differentiates itself through innovation, sustainability, and responsiveness to consumer
trends like health and wellness.
Chapter 2: Market Analysis (3 mins)
“CPFI operates in a highly competitive food and beverage industry. The industry has seen significant
growth driven by urbanization and health trends. CPFI's competitors include San Miguel Corporation,
Universal Robina Corporation, and Monde Nissin. To stay competitive, CPFI has diversified its product
portfolio and embraced sustainability practices.”
Potential Q&A:
1. Q: How does CPFI respond to competition?
A: CPFI continuously innovates and emphasizes health-conscious products to meet market
demands. It also expands its distribution network to reach more consumers.
Chapter 3: Marketing Strategy (4 mins)
“Our target market segmentation focuses on different age groups and income levels. CPFI positions itself
as a reliable leader in the food sector, emphasizing affordability, quality, and sustainability. This unique
positioning aligns with modern consumer values and trends.”
Potential Q&A:
1. Q: What specific strategies are used to engage health-conscious consumers?
A: We develop products like low-sodium canned goods and plant-based alternatives, highlighted
through digital campaigns focused on nutrition and sustainability.
Chapter 4: Product Strategy (4 mins)
“CPFI’s product lines are organized into five segments: Marine, Meat, Milk, Coconut, and Tuna OEM. We
diversify to meet varying consumer needs, from traditional canned goods to innovative products like
unMeat. The focus on health and sustainability differentiates CPFI in a crowded marketplace.”
Potential Q&A:
1. Q: How does CPFI decide which products to expand or innovate?
A: We conduct market research and closely monitor trends to identify growth opportunities, like
the increasing demand for plant-based options.
Chapter 5: Brand Management (4 mins)
“CPFI maintains strong brand equity by consistently delivering quality products and fostering an
emotional connection with consumers. Loyalty programs and community engagement are integral parts
of our strategy. CPFI’s brand identity reflects trust, innovation, and sustainability.”
Potential Q&A:
1. Q: How does CPFI reinforce its brand identity?
A: Through consistent messaging, reliable quality, and initiatives that emphasize health and eco-
friendly practices.
Chapter 6: Pricing Strategy (3 mins)
“CPFI adopts a balanced approach between market penetration and profit maximization. We employ
cost-plus pricing for mass-market products and value-based pricing for premium and health-focused
products, ensuring affordability for middle and lower-income markets.”
Potential Q&A:
1. Q: How does CPFI ensure it remains competitive in pricing?
A: We conduct regular pricing analysis and implement promotions like bulk discounts and bundle
offers to stay competitive.
Chapter 7: Distribution Channel Strategy (4 mins)
“CPFI employs a multifaceted distribution strategy, utilizing direct sales, e-commerce, retailers, and
distributors to reach customers effectively. We manage channel conflicts through open communication,
channel-specific strategies, and clear conflict resolution protocols.”
Potential Q&A:
1. Q: How does CPFI handle potential distribution conflicts?
A: We use clear communication among partners and formal conflict resolution processes to
maintain positive relationships.
Chapter 8: Marketing Communication Strategy (4 mins)
“CPFI’s advertising strategy focuses on TV, digital, and print media. We also engage in proactive public
relations to reinforce sustainability messaging and corporate social responsibility. Sales promotions and
digital marketing campaigns are key to driving consumer engagement.”
Potential Q&A:
1. Q: Why prioritize digital marketing?
A: Digital marketing allows us to target younger consumers and reach a wider audience,
especially post-COVID when digital channels gained prominence.
Chapter 9: Implementation Plan (3 mins)
“Our implementation plan for the next six months involves market research, product development,
digital strategy planning, and community engagement. We will measure success through KPIs like sales
growth, brand awareness, customer feedback, and event participation.”
Potential Q&A:
1. Q: Why focus on a single innovative product launch?
A: Concentrating on one product allows us to refine our approach and messaging for maximum
impact, aligning with current trends.
Conclusion (1 min)
“In conclusion, CPFI’s success lies in its commitment to innovation, sustainability, and responsiveness to
evolving consumer needs. We have strategically positioned ourselves to remain a leader in the
competitive food industry.”
Closing Remarks (1 min) “Thank you for your attention. I am now ready to answer any questions you
may have.”
Additional Tips:
Practice your delivery to ensure timing fits within 30 minutes.
Use visuals like brand logos, market analysis graphs, and product images to keep the
presentation engaging.
Be confident and prepared to expand on key points based on potential Q&A.
Feel free to adjust any part based on your presentation style or panelist preferences.
