NEP Aligned MBA Curriculum

G H Raisoni
University Amravati

Curriculum
Master of Business
Administration
(MBA)

School of Management
Studies

w. e. f. 2023-24

Course Components wise credit

NEP Aligned MBA Curriculum

Course Type No of Courses Credits Total Credits

Core Courses 10 3 30
Core Elective 2 2 4
Open Elective 4 2 8
Major Core 6 3 18
Major Elective 4 2 8
Minor Core 4 3 12
Minor Elective 1 2 2
IKS 1 2 2
VEC 1 2 2
Social Project 1 4 4
SIP(OJT) 1 12 12
Total 35 37 102

Course Component wise Weightage

Course Type Total Credits Percentage

Core 34 33.33
Major 38 37.25
Minor 14 13.73
IKS 2 1.96
VEC 2 1.96
SP 4 3.92
Open Elective 8 7.84
Total 102 100

Course Category Semester Wise Credit Summary

S
Semester CC CEC MCC MEC NCC NEC OE IKS VEC
P
OJT (SIP) Total

Semester I 18 4 4 2 28

Semester II 6 9 4 3 4 2 28

Semester III 6 6 4 6 2 4 28

Semester IV 3 3 12 18

Total 30 4 18 8 12 2 8 2 2 4 12 102
NEP Aligned MBA Curriculum

Semester I
Teaching
Evaluation Scheme
Course Total Scheme Total
Course Name Course Type
Code Credits Hours Theory Practical Marks
L T P CAE TAE ESE CAE ESE
PGCC-401 Perspective Management Core Course 3 3 20 20 60 100
Business Communication & Professional
PGCC-402 Core Course 3 3 20 20 60 100
Skills
PGCC-403 Cost and Management Accounting Core Course 3 3 20 20 60 100
PGCC-404 Management Information System & ERP Core Course 3 3 20 20 60 100
PGCC-405 Marketing for Managers Core Course 3 3 20 20 60 100
PGCC-406 Organizational Behaviour Core Course 3 3 20 20 60 100
Core Elective- (Any Two)
PGCEC-401 Indian Ethos & Business Ethics Core Elective 2 2 50 50
PGCEC-402 Entrepreneurship Development Core Elective 2 2 50 50
PGCEC-403 E-Commerce & Digital Marketing Core Elective 2 2 50 50
Open Elective- (Any Two)
PGOE-401 Microsoft Office Open Elective 2 2 20 30 50
PGOE-402 Foreign Language - I Open Elective 2 2 20 30 50
PGOE-403 Language Lab Open Elective 2 2 20 30 50
Indian Knowledge System
Indian
PGIKS-101 Indian Economics and Business Model Knowledge 2 2 50 50
System
Total 28 26 4 120 120 510 40 60 850
NEP Aligned MBA Curriculum

Semester II
Teaching
Evaluation Scheme
Scheme Total
Hours Theory Practical Marks
Course Code Course Name Course Type
Total
L T P CAE TAE ESE CAE ESE
Credits
Business Research & Quantitative
PGCC-407 Core Course 3 3 20 20 60 100
Methods
PGCC-408 Human Resource Management Core Course 3 3 20 20 60 100
Major Specialization - Financial Management
Major Core
PGMCC-401-A Banking and Operations Management 3 3 20 20 60 100
Course
Major Core
PGMCC-402-A Capital, Money & Commodity Market 3 3 20 20 60 100
Course
International Banking and Foreign Major Core
PGMCC-403-A 3 3 20 20 60 100
Exchange Management Course

Major Specialization - Marketing Management

Major Core
PGMCC-401-B Marketing Research 3 3 20 20 60 100
Course
Major Core
PGMCC-402-B Consumer Behaviour 3 3 20 20 60 100
Course
Major Core
PGMCC-403-B Advertising & Branding 3 3 20 20 60 100
Course
Major Specialization -Human Resource Management
Major Core
PGMCC-401-C Training & Development 3 3 20 20 60 100
Course
Major Core
PGMCC-402-C Human Resource Information System 3 3 20 20 60 100
Course
Major Core
PGMCC-403-C Industrial Relations 3 3 20 20 60 100
Course
Major Specialization -Production and Operation Management
PGMCC-401- Major Core
Operation Management 3 3 20 20 60 100
PO Course
PGMCC-402- Major Core
Production Management 3 3 20 20 60 100
PO Course
PGMCC-403- Major Core
Supply Chain Management 3 3 20 20 60 100
PO Course
Major Specialization - Logistics & Supply chain Management
NEP Aligned MBA Curriculum

Semester II
PGMCC-401- Basics Of Logistics and Supply Chain Major Core
3 3 20 20 60 100
LSM Management Course
PGMCC-402- Procurement, Storage and Warehouse Major Core
3 3 20 20 60 100
LSM Management Course
PGMCC-403- Distribution Management for Global Major Core
3 3 20 20 60 100
LSM Supply Chain Course
Major Specialization - Business Analytics Management
PGMCC-401- Major Core
Optimization Techniques 3 3 20 20 60 100
BA Course
PGMCC-402- Major Core
Multivariate Data Analysis 3 3 20 20 60 100
BA Course
PGMCC-403- Major Core
Data Mining and Business Intelligence 3 3 20 20 60 100
BA Course
Minor Core Courses
Contemporary Hospitality Services Minor Core
PGNCC-1-H 3 3 20 20 60 100
Management Course
Major Elective- Financial Management (Any Two)
Major
PGMEC-401-A Rural and Microfinance Elective 2 2 50
Course
Major
PGMEC-402-A Financial Analytics Elective 2 2 50 100
Course
Major
Mutual Fund and Portfolio
PGMEC-403-A Elective 2 2 50
Management
Course
Major Elective- Marketing Management (Any Two)
Major
PGMEC-401-B Sales and Distribution Management Elective 2 2 50
Course
Major
PGMEC-402-B Marketing Analytics Elective 2 2 50 100
Course
Major
PGMEC-403-B Service Marketing Elective 2 2 50
Course
Major Elective- Human Resource Management (Any Two)
PGMEC-401-C Performance Management Major 2 2 50 100
NEP Aligned MBA Curriculum

Semester II
Elective
Course
Major
PGMEC-402-C Human Resource Analytics Elective 2 2 50
Course
Major
PGMEC-403-C Talent Management Elective 2 2 50
Course
Major Elective- Production and Operation Management (Any Two)
Major
PGMEC-401-
Material & Purchase Management Elective 2 2 50
PO
Course
Major
PGMEC-402-
Business Process Reengineering Elective 2 2 50 100
PO
Course
Major
PGMEC-403-
Inventory Management Elective 2 2 50
PO
Course
Major Elective- Logistics & Supply chain Management (Any Two)
Major
PGMEC-401- Port And Airport Management for
Elective 2 2 50
LSM Logistics
Course
Major
PGMEC-402-
Supply Chain Softwares Elective 2 2 50 100
LSM
Course
Major
PGMEC-403- International Logistics and
Elective 2 2 50
LSM Management
Course
Major Elective- Business Analytics Management (Any Two)
Major
PGMEC-401-
Big Data Analytics Elective 2 2 50
BA
Course
Major
PGMEC-402-
Multivariate Data Analysis Elective 2 2 50 100
BA
Course
Major
PGMEC-403-
Legal Aspects For Business Elective 2 2 50
BA
Course
Open Elective- (Any Two)
NEP Aligned MBA Curriculum

Semester II
Open Elective
PGOE-404 Political Science 2 2 20 30
Course
Open Elective
PGOE-405 Analytics using PowerBi 2 2 20 30 100
Course
Open Elective
PGOE-406 Advance Excel 2 2 20 30
Course
Value Education Courses (VEC)
Value
Essence of Indian Traditional
PGVEC-1 Education 2 2 50 50
Knowledge
Course
2
Total 28 4 140 150 510 20 30 850
0
NEP Aligned MBA Curriculum

Semester III
Teaching
Evaluation Scheme
Scheme Total
Hours Theory Practical Marks
Course Code Course Name Course Type
Total
L T P CAE TAE ESE CAE ESE
Credits
PGCC-501 Strategic Management Core Course 3 3 20 20 60 100
PGCC-502 Innovation and Technology Management Core Course 3 3 20 20 60 100
Major Specialization - Financial Management
Major Core
PGMCC-501-A Direct and Indirect Taxes 3 3 20 20 60 100
Course
Major Core
PGMCC-502-A Auditing Practices 3 3 20 20 60 100
Course
Major Specialization - Marketing Management
Major Core
PGMCC-501-B Product and Brand Management 3 3 20 20 60 100
Course
Advertising Communication & Promotion Major Core
PGMCC-502-B 3 3 20 20 60 100
Management Course
Major Specialization -Human Resource Management
Major Core
PGMCC-501-C Labour Laws 3 3 20 20 60 100
Course
Major Core
PGMCC-502-C Recruitment and Selection 3 3 20 20 60 100
Course
Major Specialization -Production and Operation Management
PGMCC-501- Major Core
Procurement and Material Management 3 3 20 20 60 100
PO Course
PGMCC-502- Major Core
Operation Research 3 3 20 20 60 100
PO Course
Major Specialization - Logistics & Supply chain Management
PGMCC-501- Containerisation And Multimodal Major Core
3 3 20 20 60 100
LSM Transport Course
PGMCC-502- Supply Chain Risk Modeling and Major Core
3 3 20 20 60 100
LSM Management Course
Major Specialization - Business Analytics Management
PGMCC-501- Major Core
Artificial Intelligence (Ai) 3 3 20 20 60 100
BA Course
NEP Aligned MBA Curriculum

Semester III
PGMCC-502- Major Core
Business Analytics 3 3 20 20 60 100
BA Course
Minor Core Courses
Minor Core
PGNCC-502-H International Hospitality Culture 3 3 20 20 60 100
Course
Minor Core
PGNCC-503-H Hospitality Laws 3 3 20 20 60 100
Course
Major Elective- Financial Management (Any Two)
Major Elective
PGMEC-501-A Current Trends in Finance 2 2 50
Course
Major Elective
PGMEC-502-A Strategic Financial Management 2 2 50 100
Course
Major Elective
PGMEC-503-A Financial Modelling Using Excel 2 2 50
Course
Major Elective- Marketing Management (Any Two)
Major Elective
PGMEC-501-B Retail Management 2 2 50
Course
Major Elective
PGMEC-502-B Global Marketing 2 2 50 100
Course
Major Elective
PGMEC-503-B Rural Marketing 2 2 50
Course
Major Elective- Human Resource Management (Any Two)
Major Elective
PGMEC-501-C Strategic Compensation Management 2 2 50
Course
Major Elective
PGMEC-502-C Global Human Resource Management 2 2 50 100
Course
Major Elective
PGMEC-503-C Strategic Human Resource Management 2 2 50
Course
Major Elective- Production and Operation Management (Any Two)
PGMEC-501- Major Elective
Quality Control and Management 2 2 50
PO Course
PGMEC-502- Major Elective
Product Design and Change Management 2 2 50 100
PO Course
PGMEC-503- Major Elective
Logistics and Distribution Management 2 2 50
PO Course
Major Elective- Logistics & Supply chain Management (Any Two)
PGMEC-501- Major Elective 100
Supply Chain Information System 2 2 50
LSM Course
NEP Aligned MBA Curriculum

Semester III
PGMEC-502- Major Elective
Supply Chain Analytics 2 2 50
LSM Course
PGMEC-503- Major Elective
Green Supply Chain Management 2 2 50
LSM Course
Major Elective- Business Analytics Management (Any Two)
PGMEC-501- Marketing And Social Media Web Major Elective
2 2 50
BA Analytics Course
PGMEC-502- Major Elective
Operation and Supply Chain Analytics 2 2 50 100
BA Course
PGMEC-503- Major Elective
Financial Analytics 2 2 50
BA Course
Minor Elective- (Any One)

Hospitality Facilities: Development & Minor Elective

PGNEC-501-H 2 2 50
Management Course
50
Minor Elective
PGNEC-502-H Financial Management in Hospitality 2 2 50
Course
Social Project and Viva Voce (SP)
PGSP Social Project and Viva Voce Social Project 4 4 40 60 100
Total 28 26 0 4 120 120 460 40 110 850

Semester IV
Teaching Total
Evaluation Scheme
Course Code Course Name Course Type Total Scheme Marks
NEP Aligned MBA Curriculum

Hours Theory Practical

Credits
L T P CAE TAE ESE CAE ESE
Major Specialization - Financial Management
Major Core
PG-MCC-503-A Cases in Financial Management 3 3 20 20 60 100
Course
Major Specialization - Marketing Management
Major Core
PG-MCC-503-B Cases in Marketing Management 3 3 20 20 60 100
Course
Major Specialization -Human Resource Management
Cases in Human Resource Major Core
PG-MCC-503-C 3 3 20 20 60 100
Management Course
Major Specialization -Production and Operation Management
PG-MCC-503- Cases in Production and Operation Major Core
3 3 20 20 60 100
PO Management Course
Major Specialization - Logistic & Supply chain Management
PG-MCC-503- Cases in Logistic & Supply chain Major Core
3 3 20 20 60 100
LSM Management Course
Major Specialization - Business Analytics Management
PG-MCC-503- Cases in Business Analytics Major Core
3 3 20 20 60 100
BA Management Course
Minor Core Courses
Minor Core
PG-NCC-504-H Cases in Hospitality Management 3 3 20 20 60 100
Course
Internship Program (On-The-Job Training)
On-The-Job
PGOJT On-the-Job Training and Viva Voce 12 2 40 60 100
Training
Total 18 6 0 2 40 40 120 40 60 300
NEP Aligned MBA Curriculum

Detailed Syllabus
SEMESTER-I
PGCC-401: Perspective Management

Course Type: Core Course (CC) Couse Code: P G CC-401

Credit: 03 LTP: 3:0:0

Course Outcomes: On successful completion of the course, the learner will be able to

Cognitive
CO# Course
Abilities
Outcomes
Explain the components of Planning, Organizing,
1 Understandin
DecisionMaking and Controlling
g
Make use of the principles of goal setting and
2 Applying
planning forsimple as well as complex tasks and small
projects
Compare various organizational structures for
3 Analysing
variousbusinesses
Build a list of the decision-making criteria by
4 Evaluating
managers &leaders in different situation. Evaluate and
explain the same
Formulate and discuss a basic controlling model in a
5 Creating
real-lifebusiness.

Unit Contact
Content
No. Hr.

Introduction to Management
Management: Concept, Process, Functions, Challenges,
1 6
Managerial Levels, Functional and General Managers,
Managerial Skills, Scope of Management, Managerial Roles,
Management Thoughts, MBO

Organisational Planning

2 Concept. Components, Organisational Goals- Purpose, Kinds 6

andHierarchy, Goal Setting Process, Strategic Control,
Operational Control
Organising
Concept of organisation, Principles of organisation, Benefits,
3 Types,Organisational structure and design, Types and developing 6
organisational structure, Departmentation, Virtual organisations,
Delegation of Authority and Decentralisation
Unit Contact
Content
No. Hr.

Management of Organisation
Staffing in organisations- concept and process of recruitment,
4 AttitudeMeasurement, Leadership, Leadership and management, 6
Leadership and environment, Leadership and power, Managerial
communications-process & barriers, forms

Management of Control
Organisational control, importance, areas of control, types,
5 6
Simon’s levers of control, process and methods of control,
usages, importance,shortcomings, Coordination in
Organisations

Text Books

Sr.
Title / Edition Author Publisher
No.
Management Today- Principles Gene Burton, Manab
1 th Tata McGraw Hill
andPractice / Edition-13 reprint Thakur
Principles of Management- text Dipak Kumar
2 Pearson
andcases Bhattacharyya

Reference Books

Sr.
Title / Edition Author Publisher
No.

1 Principles of Management, 12th E Koontz Tata McGraw Hill

2 Principles of Management Ramasamy T. Himalaya

Principles of Management Text Vasishth Neeru,

3 Taxmann
andCases Vasishth Vibhuti
PGCC-2: Business Communication & Professional Skills

Course Type: Core Course (CC) Course Code: PGCC-402

Credit: 03 LTP: 0:3:1

Course Outcomes: On successful completion of the course the learner will be able to
Cognitive
CO# Course
Abilities
Outcomes
Recognize the various elements of communication,
1 Remembering
channels ofcommunication and barriers to effective
communication.
Express themselves effectively in routine and special real-
2 Understanding
worldbusiness interactions.
3 Applying Demonstrate appropriate use of body language
Active participation in professional meetings, group
4 Analysing discussions, telephonic calls, elementary interviews and
publicspeaking activities.
Create and deliver effective business presentations,
5 Creating
using appropriate technology tools, for common
business situations.

Unit
Content Hr.
No.
Basics of Communication: Communication elements and process, Need
of Communication Skills for Managers, Channels, forms and dimensions
of communication,
1 6
Persuasive Communication: The process, formal and informal
persuasion,
Barriers to communication and how to overcome the barriers, Principles of
effective communication.
Verbal and non-verbal communication: Mehrabian model of nonverbal
communication, Characteristics of effective speech, voice quality, rate of
2 speech, clear articulation, eye contact, use of expressions, and gestures 6
and posture.
Types of managerial speeches: speech of introduction, speech of vote of
thanks,
occasional speech, theme-based speech, formal ceremonial speeches,
Day to day professional Communication: Soft skills an integral part of
professional communication, ,
Meeting : Meeting and Boardroom Protocol - Guidelines for planning a
meeting, Before the meeting, On the day of the Meeting, Guidelines for
Attending the meeting, For the Chairperson, For attendees, For Presenters,
3 6
Telephone Communication & Etiquette, Cell phone etiquette, Telephone
etiquette guidelines, Mastering the telephone courtesy, Active listening,
Putting callers on hold, Transferring a call, Screening calls, Taking a
message, Voice Mail, Closing the call, When Making calls, Closing the
call, Handling rude or
impatient clients, Netiquettes and essential etiquettes for attending
Webinars
Unit
Content Hr.
No.
Presentation skills: Principles of Effective Presentations, Planning,
Structure and Delivery, Principles governing the use of audio-visual media,
Time management. Power Point Presentations: Slide design and
4 transition: representation of textual information into visuals for 6
effectiveness of communication - Style and persuasiveness of the
message - Adherence to the number of slides, Don’ts of a Power Point
Presentation. Dynamics of group presentation and individual
presentation.
GDs & Interviews: Group discussion and its process, need & Expectations
of employer, types, dos, don’ts & myths of GDs Essentials of placement
interviews, web /video conferencing, tele-meeting. Impression Formation,
Tactics, , The Compass Qualities; First and Lasting Impressions; Magic
5 6
Pills; Toxic Traits; The Social Context: Norms and Roles, The Target’s
Values, Physical Appearance; Communication Style; Content of
Communication; Actions; The Environment; Success; Changing from the
Outside-in, Current Social Image, The Private Self,
Worrying about Impressions.

Text Books

Sr.
Title / Edition Author Publisher
No.
Business
1 Bovee C L et. al Pearson
CommunicationToday
Education
2 Business Communication P.D. Chaturvedi Pearson
Education
3 Business Communication T N Chhabra, Bhanu Ranjan Sun India
Pearson
4 Objective English Thorpe, E, and Thorpe, S
Education,New
Delhi

Reference Books:
Sr.
Title / Edition Author Publisher
No.
Communication Skills for
1 Hargie et. al Palgrave
EffectiveManagement
2 Communication for Business Tayler Shinley Pearson Education
Thomson Wadsworth,
3 Technical Communication Anderson, P.V
NewDelhi
The Oxford Guide to Writing and Oxford University Press, New
4 John Seely
Speaking Delhi
Turton, N.D J.B, Addision Wesley
5 Dictionary of Common Errors
and Heaton Longman Ltd
PGCC-404: Management Information System & ERP

Course Type: Core Course (CC) Course Code: PGCC-404

Credit: 03 LTP: 3:0:0

Course Outcomes: On successful completion of the course, the learner will be able to

CO# Cognitive Abilities Course

Outcomes
Understanding Recall all the basic terminologies of Management
1 information system.

2 Applying Make use of MIS concepts in digital firm, system

analysis & design, Development process, strategic
design & applications in e-business
3 Analyzing Examine the various facets of MIS and illustrate the
relevant aspects of Development process, system
analysis & design, strategic design & applications.
4 Evaluating Assess & choose the appreciate tools for system
analysis & design, strategic design, development
process & applications of MIS.
5 Creating Plan & adapt to the response of the organization for
the development of MIS framework.

Unit
Content Hr.
No.
Management information system in a digital firm

MIS concept - Definition –Role of the MIS - Impact of the MIS-MIS and
1 the user - Management as a control system – MIS a support to 6
management - Development process of the MIS.
System analysis and design

System - Need for system analysis - System analysis of the existing

system - System analysis of a new requirements - System Development
2 Model - Structured System Analysis and Design - Object Oriented 6
Analysis

Development Process of MIS

Development of Long-range plans of the MIS, Ascertain the class of

3 6
information, Determining the information Requirement, Development and
Implementation of the MIS, Management of information Quality in the
MIS, Organization for Development of MIS, MIS-Development Process
Model
Unit
Content Hr.
No.
Strategic Design of MIS

Strategic Management of the business, why strategic design of MIS?

4 Strategic design of MIS, Development Process steps for Strategic Design 6
of MIS, Strategic Management of Business & SD of MIS
Applications of MIS to E-Business

5 Applications in Manufacturing Sector, Application in Service Sector, 6

Information Management in SCM, Customer Relationship Management,

MIS & DSS, EMS & MIS

Text Books

Sr.
Title/Edition Author Publisher
No.
Management Information
1 Tata McGraw
Systems Text & Cases-A
Jawadekar Waman S. Hill Education
Digital-Firm Perspective / 4th
Pvt. Ltd.
edition
Himalaya
Management Information
2 Murthy C S V Publishing
Systems
House

Reference Books

Sr.
Title/Edition Author Publisher
No.
Management Information System- Biswas Debasis, Himalaya
1
Text & cases Moitra Dipanjan Publishing House

Halale Mahesh & Himalaya

2 Management Information System
Halale Athashri Publishing House
PGCC-403: Cost and Management Accounting

Course Type: Core Course (CC) Course Code: PGCC-403

Credit: 03 LTP: 3:0:0

Course Outcomes: On successful completion of the course the learner will be able to

Cognitive
CO# Course
Abilities
Outcomes
Describe the basic concepts related to Cost
1 Remembering
Accounting,Management accounting.

Explain in detail, all the theoretical concepts taught through

2 Understanding
thesyllabus.

Perform all the necessary calculations through the relevant

3 Applying
numerical problems

Analyse the situation and decide the key Accounting as

4 Analysing
well asnon-financial elements involved in the situation.

5 Evaluating Evaluate the Accounting and costing impact of the decision.

Unit
Content Hr.
No.

Introduction: Meaning, Scope and importance of Cost and

ManagementAccounting. Difference between Financial Accounting,
1 6
Management Accounting and cost accounting, Management
Accounting as a decision making tool

Cost Determination: Objectives, Classification of Cost, Basic

Concepts ofCost Accounting, Objectives, Importance and
2 Advantages of Cost Accounting, Cost Centre, Cost Unit, Elements of 6
Cost, Classification and Analysis of Costs, Unit and Output costing:
Preparation of statement of cost, Quotations.

Marginal Costing & Break-Even Analysis: Meaning, Principles,

Advantages and Limitations, Contribution, P/V Ratio, Break-Even
3 Point (BEP), Cost Volume Profit (CVP) Analysis, Short Term Business 6
Decisions–Product Mix Decisions, Make or Buy (Outsourcing)
Decisions,Accept or Reject Special Order Decisions, Shutting Down.
Budget, Budgeting and Budgetary Control: Meaning of Budget and
4 Budgeting, Importance, Advantages and Disadvantages, Types of 6
Budgets,Analysing and calculating Fixed Budget and Cash Budgets.

Standard costing & Variance analysis: Meaning, Importance,

Advantages and Disadvantages, Cost Variance Analysis. Material
Variances– Material Cost Variance, Material Rate Variance, Material
5 Usage Variance, Material Mix Variance and Material Yield Variance. 6
Labour Variances –Labour Cost Variance, Labour Rate Variance,
Labour Efficiency Variance, Labour Mix Variance, Labour Idle Time
Variance andLabour Yield Variance.

Text Books:

Sr.# Title / Edition Author Publisher

1 Fundamentals of Dr. P C Tulsian S. Chand Publications

Accounting
2 Management accounting Paresh Shah Oxford University Press

3 Cost Accounting Jawahar Lal Tata Mc Graw-Hill Publication

Reference Books

Sr. Title / Edition Author Publisher

No.

Financial Cost and Himalaya Publishing

1 Dr. P. Periasamy
ManagementAccounting 2nd House
Edition
2 Management Control System Sekhar New Delhi

M.C. Shukla, T.S. S. Chand and

3 Advanced Accounts Volume II
Grewal, S.C. Gupta company, New Delhi,

4 Management Accounting Sharma R.K. & Gupta

Principles & Practice S.K.

5 Cost Accounting Principles& Jain Narang PHI

Practice
PGCC-405: Marketing for Managers

Course Type: Core Course (CC) Course Code: PGCC-405

Credit: 03 LTP: 3:0:0

Course Outcomes: On successful completion of the course, the learner will be able to

CO# Cognitive Abilities Course

Outcomes
Ability to describe marketing key concepts, able to
exemplify the concepts of segmentation, targeting,
1 Understanding
positioning, consumer behaviour and modern
marketing
concepts.
Able to apply the marketing tools and analytic
2 Applying
perspective on marketing environment.
To analyse the modern marketing concepts
3 Analysing
andmarketing strategies in the real life.
To examine the various factors influencing
4 Evaluating
consumermarkets and analyse the competitors.
To develop the strategies on marketing tools and
5 Creating
promotional tools.

Unit
Content Hr.
No.
Defining Marketing Management and its Aspects

Understanding Marketing Concepts, Market, Company Orientation

1 towards Marketing, Marketing Process, Difference between Goods and 6
services, Marketing Environment, Segmentation, Target Marketing,
Positioning and differentiation

Customer-Driven Marketing Mix

Elements of Marketing Mix- Product- Meaning, levels, PLC Product Mix

decisions, product Line, New Product Development, Brand- Concept and
2 6
Types, Price- Definition, objectives, strategies, (Place) Marketing
channels, Designing and managing integrated marketing channels,
Promotion Mix, Tools, Advertising- Concept and Classification, Extended
Marketing Elements for
services, Digital Marketing, Social Media Marketing
Consumer Market and Consumer Buyer Behaviour

Meaning, Need and Importance of consumer behaviour, Characteristics

3 affecting Consumer Behaviour, Types of Buying Behaviour, Consumer 6
buyer decision process, Customer Lifetime Value, Consumer Research
process, Organisation buying decision process.
Unit
Content Hr.
No.
Designing marketing strategy and Plan, Competitor Analysis and
Marketing Ethics

4 Designing Marketing Plan, Marketing strategies, Types of strategies, 6

Ansoff’s Matrix, BCG Matrix, Competitive advantage, Competitor
Analysis, Marketing Ethics

Modern Marketing Concepts

5 Content Marketing, Marketing Productivity Metrics, Human-centric 6

Marketing, Omnichannel Marketing, Engagement Marketing, Data-Driven
Marketing, Price Analysis, Sentiment Analysis, Thematic Analysis

Text Books

Sr.
Title / Edition Author Publisher
No.
Marketing Management- Text
1 nd Tapan K Panda Excel Books
and Cases, 2 e
Philip Kotler, Gary
th
2 Principles of Marketing, 13 e Armstrong, Prafulla Pearson
Agnihotri,Ehasan Haque
th Prentice Hall of
3 Consumer Behaviour, 9 e Leon Schiffman, Leslie
India
Kanuk
John Wiley &
4. Marketing 4.0 Philip Kotler
Sons, Inc.

Reference Books

Sr.
Title / Edition Author Publisher
No.
Arun Kumar, Rachana
1 Marketing Management Atlantic Publisher
Sharma
Prentice Hall of
2 Marketing Management M. Govindarajan
India
Marketing Management: Text and
3 SHH Kazmi Excel Books
Cases
PGCC-406: Organizational
Behaviour
Course Type: Core Course (CC) Course Code: PGCC-406
Credit: 03 LTP: 3:0:0

Course Outcomes: On successful completion of the course the learner will be able to

Cognitive
CO# Course Outcomes
Abilities
Explain the various individual perspectives of OB viz. Attitude,
1 Understandin
Personality, Learning, Perception and Motivation.
g
Apply the theories, models, principles and frameworks of
2 Applying
OB in aparticular organizational setting.

Investigate the role of an individual, managers and leaders in

3 Analyzing persuading how people behave and how it affects overall
organizational behavior

Frame the practices to reorient individual and managerial

4 Evaluating
behaviorin view to achieve the goals of the organization.

Elaborate upon the challenges in influencing organizational

5 Creating
behavior.

Unit
Content Hr.
No.
Fundamentals of Organizational Behaviour:
Organizational Behaviour: Concept, scope and importance, Evolution
1 6
of OB Models & limitations of OB, Disciplines contributing to OB,
Emergingchallenges and opportunities
Personality and Attitude
Personality- Concept and importance, Determinants and types of
personality
The Myers-Briggs Type Indicator, Attitude- Concept & formation of
2 6
attitude,
Functions, change of attitude & types of attitudes, Relationship
betweenbehavior and attitude
Unit
Content Hr.
No.
Job satisfaction, Learning and Perception
Concept of Job satisfaction, Factors affecting Job Satisfaction,
Ways of measuring Job Satisfaction, Meaning of learning, Methods
3 of shaping behavior: Positive & Negative reinforcement, Perception- 6
Concept, perceptual process, Frequently used shortcuts in judging
others, attribution theory

Motivation and Applied Motivation Practices

Motivation- Concept, types of Motivation: Financial & Non-Financial
Content Theories of Motivation (Maslow’s Need Hierarchy &
Herzberg’s Two Factor model Theory), The Process Theories
4 (Vroom’s expectancy Theory, Equity theory), Contemporary Theories 6
- McClelland’s Needs theory, Reinforcement theory Rewards, types
of organizational rewards- membership and seniority based rewards,
task performance based rewards, competency based rewards, job
status based rewards
Leadership
Leadership- Concept, Traits and Types of leadership Theories of
leadership- Fielders Leadership Contingency, Hersey-Blanchard’s
5 Situational Leadership, Path Goal, Charismatic Leadership, Ohio 6
State Leadership Quadrants and Management Grids. Leadership and
Management.

Text Books:

Sr.
Title / Edition Author Publisher
No.
Himalaya
1 Organisational Behaviour K. Aswathappa
PublishingHouse

2 Organisational Behaviour Stephen Robbins Prentice Hall of India

3 Organisational Behaviour Fred Luthans Tata McGraw Hill

Reference Books:

Sr.
Title / Edition Author Publisher
No.
Tata McGraw Hill
1 Organisational Behaviour John Newstrom
Sr.
Title / Edition Author Publisher
No.
John Schermerhorn, Wiley
2 Organisational Behaviour
JamesHunt
Management & Himalaya
3 Subba Rao
Organisational Behaviour PublishingHouse

4 Organisational Behaviour Jit Chandan Tata McGraw Hill

PGCEC-401: Indian Ethos & Business Ethics

Course Type: Core Elective Courses (CEC) Course Code: PGCEC-401

Credit: 02 LTP: 3:0:0

Course Outcomes: On successful completion of the course the learner will be able to

CO# Cognitive Abilities Course

Outcomes
Students will be able to know the concepts of
1 Remembering
Indianethos and corporate social responsibility.

2 Understanding Students will be able to understand the business

ethics.

3 Applying Applying value-based management and ethical

practices.

Unit
Content Hr.
No.
Indian Ethos
Meaning, Need, Principles Practiced by Indian Companies,
Role ofIndian Ethos in Managerial Practices.
1 Karma: Meaning, Importance of Karma to Managers. 6
Work Ethos: Meaning, Importance, Factors Responsible for Poor
WorkEthos.

Business Ethics
Values, norms & beliefs , Definition of Ethics and Business
Ethics
2 ,Importance of Business Ethics, Factors affecting the business 6
ethics, Ethical Dilemma, Ethical D/M Process, Ethics in
Marketing, Ethics in HRM, Ethics in Finance & Accounting, Ethics
in InformationTechnology, Ethics in Production.
Stress Management
Meaning, Types of Stress at Work, Causes of Stress,
Consequences ofStress,
3 8
Meditation: Meaning, Techniques, Advantages, Mental Health
and its
Importance in Management, Brain Storming, Brain Stilling, Yoga:
Meaning, Significance.
Text Books

Sr.
Title / Edition Author Publisher
No.
Tushar Agarwal & Himalaya
1 Indian ethos in Management
Nidhi Chandorkar
Business Ethics and Corporate
2 B.N.Ghosh Mc Graw Hill
Governance

Reference Books

Sr.
Title / Edition Author Publisher
No.

1 Business Ethics, 3rd edition Joseph W.Weiss South-Western

Corporate Social Responsibility

2 Sanjay K.Agarwal SAGE
InIndia
Indian Ethos & Values for Himalyan
3 N M Khandelwal
Management Publishing
PGCEC-402: Entrepreneurship Development

Course Type: Core Elective Courses (CEC) Course Code: PGCEC-402

Credit: 02 LTP: 2:0:0

Course Outcomes: On successful completion of the course, the learner will be able to

Cognitive
CO# Course
Abilities
Outcomes
DISCUSS various the key terms, attributes
characteristics of the factors influencing theories of
1 Understanding
entrepreneurship and the entrepreneurship
development ecosystem in Indian context.
APPLY the theories of entrepreneurship
2 Applying andentrepreneurship development framework to
analyse and
identify entrepreneurial opportunities.
DISCRIMINATE between potential options available
3 Analysing
forentrepreneur for embarking on establishing a Start
Up
EVALUATE the start-up ecosystem and the
4 Evaluating entrepreneurial opportunities in light of requirements
of a business plan.
CREATE a business plan that captures entrepreneurs
5 Creating and variety of entrepreneur motivations, entrepreneur
culture and sectoral opportunities and financing
options.

Unit
Content Hr.
No.
Entrepreneurship: Concept of Entrepreneur. Intrapreneur,
Entrepreneurship and Manager. Difference between Entrepreneur
and Intrapreneur, Entrepreneur and Entrepreneurship. Attributes and
Characteristics of successful entrepreneurs. Functions of an
Entrepreneur, Classification of Entrepreneurs. Role of Entrepreneur
in Indian Economy, developing entrepreneurial culture, Factors
influencing Entrepreneurship Growth - Economic, Non-Economic
Factors, for profit or Not for profit entrepreneurs, Constraints for the
1 6
Growth of Entrepreneurial Culture, Entrepreneurship as a career,
Entrepreneurship as a style of management, Emerging Models of
Corporate Entrepreneurship, India’s start up revolution–Trends,
Imperatives, benefits; the players involved in the ecosystem,
Business Incubators-Rural entrepreneurship, social
entrepreneurship, women entrepreneurs, Cases of Tata, Birlas,
Kirloskar and new generation entrepreneurs in India.
Unit
Content Hr.
No.
Theories of entrepreneurship: Innovation Theory by Schumpeter &
Imitating, Theory of High Achievement by McClelland, X-Efficiency
2 Theory by Leibenstein, Theory of Profit by Knight, Theory of Social 6
change by Everett Hagen.

Entrepreneurship development: Entrepreneurial Competencies,

Developing Competencies. Concept of entrepreneurship
development, Entrepreneur Training and developing, Role of
Entrepreneur Development Programs (EDP), Role of DIC, SISI ,
EDII , NIESBUD, NEDB, EDP -
3 8
Objectives – contents – methods - execution. Role of Mentors.
Innovation and Entrepreneurship, Design Thinking Process. Role of
consultancy organizations in promoting Entrepreneurs, Problems
and difficulties of Entrepreneurs - Marketing Finance, Human
Resource, Production; Research - external problems, Mobility of
Entrepreneurs, Entrepreneurial
change, occupational mobility - factors in mobility.

Text Books :

Sr.
Title / Edition Author Publisher
No.
Dynamics of Himalaya
1 Vasant Desai
Entrepreneurship PublishingHouse
Development
Entrepreneurship Development
2 New Venture Creation Satish Taneja, S.L.Gupta Galgotia Publishing

Entrepreneurship Development
3 David H. Holt PHI Publishing
New Venture Creation

Reference Books:

Sr.
Title / Edition Author Publisher
No.
Innovation and Revise Edition (English)
1 Entrepreneurship Peter F. Drucker
2nd Revised edition
Edition
Robert D. Hisrich, Michael
2 Entrepreneurship McGraw-Hill Publication
P.Peters, Dean A.
Shepherd
The Entrepreneurial
3 Gurmeet Naroola
Connection
Entrepreneurship:
4 Marc J. Dollinger Marsh Publications
Strategies and
Resources
PGCEC-403: E-Commerce and Digital Markets

Course Type: Core Elective Courses (CEC) Course Code: PGCEC-

40S3Credit: 02 LTP: 2:0:0

Course Outcomes: On successful completion of the course the learner will be able to

Cognitive
CO# Course Outcomes
Abilities

Will able to describe the concepts of e-Commerce and

1 Understandin Digital marketing, will understand the essentials of e-
g Commerce and Digital marketing.

Illustrate the use of Facebook, Google Ad words,

2 Analysing
YouTube andEmail in various contexts of Digital
Marketing.
Evaluating the forms of e-Commerce and e-Commerce
3 Evaluating business models.

Unit
Content Hr.
No.
E-commerce Overview
1 Meaning, Importance, challenges, EDI- Benefits, feature,
6
Formsof E-Commerce Organisation, E-Commerce Business
Models,
E-Marketing: The scope of E-Marketing, Internet Marketing
2 Techniques, Introduction of Digital Marketing- Meaning, Importance,
Difference between Traditional and Digital Maketing, Digital Marketing 8
Tools, Tools forMeasuring Performance of Digital Marketing

Elements in Digital Marketing

3 Google Adwords, SEO optimisation, Content Marketing, E-Mail
6
Marketing,
Affiliate Marketing, Social Media Marketing, Facebook and Instagram
Advertising, YouTube Advertising, Illustrations on Digital Marketing

Text Books:

Sr. No. Title / Edition Author Publisher

E-Commerce: An Amir Manzoor Lambert

1 Introduction Academic
Publishing
E-commerce Management
2 Sandeep Krishnamurthy Thompson/
Text and Cases South-Western

Fundamentals of Digital Puneet Bhatia Pearson India

3 Marketing/ 2nd Edition

Reference Books

Sr. Title / Edition Author Publisher

No.
New Age
1 E-Commerce Ritendra Goel
International

Understanding Digital
2 Marketing:Marketing Damian Ryan
Strategies For Engaging The Kogan Page Ltd.
Digital Generation
Digital Marketing: Cases From
3 Rajendra Nargundkar, Romi Sainy Notion Press
India
PGOE-401: Microsoft Office

Course Type: Open Elective Couse Code: PGOE-401

Credit: 02 LTP: 0:0:2

Course Outcomes: On successful completion of the course, the learner will be able to

CO# Cognitive Abilities Course Outcomes

Demonstrate the use various tabs, function and tools

1 Understanding
ofMicrosoft Office
Use various tabs, function and tools of Microsoft
2 Applying
Office tocreate documents, presentations and data
sheets

3 Analysing Analyse various documents, presentations and data

sheets

Unit Contact
Content
No. Hr.
Introduction to Microsoft Word
Effectively Formatting a Document with Styles, Prepare
Documents for Printing and Exporting, Working with Page and
1 Section Breaks, Control Page Orientation, Create and Manage 6
Table Layouts, Insert Media and Images, Perform Mail Merges to
create Mailing Labels and Form Letter, Add Headers and
Footers, Formatting shortcuts, shortcut
keys, and Painter
Microsoft PowerPoint
Step by step in creating Microsoft PowerPoint Presentations,
capture screen’s images, insert and modify pictures, add charts,
2 6
graphs and tables to present information in a non-text format,
adding transitions, animations, audio and video
Microsoft Excel
Introduction, Shortcuts, Formatting features, Conditional
formatting, Editing, Page Layout commands, View Command,
Sort Data on Single Column & Multiple Columns, Apply a Data
3 8
Filter, Filter by Selected Cell, Remove a Data Filter, Sort Data with
Filter, Data Tools, Chart Preparation, Pivot Table, Slicers,
Dashboard Preparation Formulas- Auto Sum, Logical & Text
functions, Lookup & Reference Date &
Time functions
Reference

Sr.
Title / Edition Author Publisher
No.

1 Microsoft help & learning Microsoft Microsoft

Website
PGOE-403: Written Analysis and Communication

Course Type: Open Elective Course Code: PGOE-403

Credit: 02 LTP: 0:0:2

Course Outcomes: On successful completion of the course the learner will be able to

CO# Cognitive Abilities Course

Outcomes
DESCRIBE stages in a typical communication cycle and
1 Remembering
thebarriers to effective communication.
USE Dictionary and Thesaurus to draft and edit a
2 Applying
variety ofbusiness written communication.
EXAMINE sample internal communications in a
3 Analysing businessenvironment for potential
refinements.

Unit
Content Hr.
No.
Writing Techniques: Rules of good writing, adaptation and
selection of words, masculine words, writing with style- choosing
words with right strength and vigor, using a thesaurus, writing
effective sentences, developing logical paragraphs, Précis
writing, developing coherent paragraphs, overall tone, drafting,
1 editing and finalizing the business letters. Planning the 6
persuasive message, common types of persuasive requests,
principles of persuasive communication. Reformulating and
summarizing - What is a summary? Using synonyms &
antonyms, reducing phrases, guidelines for writing summaries,
business summaries Comprehension: using a dictionary,
grammatical precision,
(phonetics), contextual clues, guidelines for comprehension

Recruitment and employment correspondence: Application

letter,curriculum vitae, interview, references, offer of employment,
2 6
job description, letter of acceptance, letter of resignation, writing
routineand persuasive( Sales) letters
Unit
Content Hr.
No.
Internal Communications: Memoranda, meetings - agenda and
minutes, Writing memos, circulars, notices and emails. Positive
and negative messages such as Letter of Appreciation, Letter of
Congratulations, Warning Letter, Show Case Notice. Writing
Follow up letters and reminders, Writing Sales letters, collection
3 letters, Poster Making. Report writing - What is a report, 8
Objectives of report,types of report, Report Planning, Types of
Reports, Process, Structure and Layout, planning, Nature of
Headings, Ordering of Points, Logical Sequencing, Graphs,
Charts, Writing an Executive Summary, List of Illustration,
Technique of writing a report, characteristics of
business reports

Text Books

Sr.
Title / Edition Author Publisher
No.

1 Business Communication Today Bovee C L et. al Pearson

Education

2 Business Communication P.D. Chaturvedi Pearson

Education
T N Chhabra, Bhanu
3 Business Communication Sun India
Ranjan
Thorpe, E, and Pearson
4 Objective English
Thorpe, S Education,New
Delhi

Reference Books:

Sr.
Title / Edition Author Publisher
No.

1 Communication for Business Tayler Shinley Pearson

Education
Thomson
2 Technical Communication Anderson, P.V
Wadsworth
PGIKS-101: Written Analysis and Communication

Course Type: Open Elective Course Code: PGIKS-101

Credit: 02 LTP: 2:0:0

Course Outcomes: On successful completion of the course the learner will be able to

CO# Cognitive Abilities Course

Outcomes
It will help the students to memorize & define basic
1 Remembering
concepts of Indian Economy.
It will provide the students with an understanding
2 Applying
of the structure of Indian Economy, Agriculture,
Industry and Demographic feature
The students should be able to assess agriculture
3 Analysing as the foundation of economic growth and
development, analyse the progress and changing
nature of agricultural sector and its contribution to
the economy as a whole

Unit
Content Hr.
No.
History of Indian Economy Thoughts, New Indian Economic
Model & Sectorial Contribution Past vs Present

History of Indian Economy Thoughts: Context from

Dharmashastras, Shukraniti, Mahabharata, and Arthashastra.
1 6
Kautilya’s Economic thoughts in specific. India and Global GDP:
Ancient India

Beyond Capitalism and Communalism, Dharmic, Caste as Social

Capital, Black Money, and Tax Heaven.

Agriculture: Ancient India, Manufacturing: Ancient India,

Education in India, Wealth in India, Governance, and Business in
India, Where India Stands Globally
Indian Business Model: Based on 10-point formula:

Family Base, High Level of Savings, Self-Employment, Highly

2 Entrepreneurial Nature, Non-corporate Sector as the Core of 6
the Economy, Community Orientation and Higher Social
Capital, Faith and Relationship in Economic Affairs, A Society-
driven Economy, Driven by Norms and Values
Unit
Content Hr.
No.
Project Report: Indian Models of Economy, Business, and
3 Management 8

Text Books

Sr.
Title / Edition Author Publisher
No.

1 Kanagasabapathi; “Indian Models Kanagasabapathi Prentice Hall

of Economy, Business and India Ltd., Delhi.
Management”, Third Edition,
Prentice Hall India Ltd., Delhi.

2 Dwivedi D.N., Essentials of Dwivedi D.N Vikas

Business Economics, Vikas Publications
Publications, Latest Edition
Satish Y. Deodhar
3 Economic Sutras by Prof. Satish Y. IIMA Books
Deodhar, IIMA Books series series

Reference Books:

Sr.
Title / Edition Author Publisher
No.

1 Lotus and Stones; Garuda Garuda Prakashan Garuda

Prakashan (31 October 2020); Prakashan Pvt.
Garuda Prakashan Pvt. Ltd Ltd
India Uninc by Prof. R Westland
2 Prof. R Vaidyanathan
Vaidyanathan, Westland ltd.Publication
ltd.Publication

3
Westland ltd.
Black Money Tax Heaven by R R Vaidyanathan
Publication
Vaidyanathan, Westland ltd.
Publication
Studio Activities

Studio Name of the Activity Marks

Activitie
s
1 Comparative Chart of Models of 4
Indian Economy in a group of 2
2 Project on Economic Analysis of 4
top 3 India Companies
3 Debate in Where India Stands 4
Globally
4 Prototype on Indian Economy 4
5 Story telling on Journey of Indian 4
Economy and growth of GDP in a
group of 6

*Note: In Lie of any one of the studio Activity, Students attendance can be Considered.
PGOE-403: Language lab

Course Type: Open Elective Course Code: PGOE-403

Credit: 02 LTP: 0:0:2

Course Outcomes: on Successful Completion of the course students will be able to

CO# Cognitive Abilities Course

Outcomes

1 Remembering DESCRIBE and Relate the concepts related to basic

communication and Business Communication.

2 Applying MAKE use of various concepts and elements of

business communication in professional and
personal context

3 Analysing Maximize the effectiveness of one’s

communication by using the appropriate channel,
techniques and tools in common and business
situations.

Unit
Content Hr.
No.
English Grammar
Parts of Speech
Subject-Verb agreement
Sentences Structure
Tenses
1 Articles 6
Active Passive Voice
Narration
Writing Skills
Briefing
Paragraph Writing 1
2 Story Writing 1 6
NEP Aligned MBA Curriculum

Unit
Content Hr.
No.
Speaking Skills 8
3 Greetings
Ellipsis Deixis and Fillers.

TextBooks

Sr.
Title/Edition Author Publisher
No.

1 Business Communication Today BoveeCLet.al Pearson

Education

2 Business Communication P.D. Chaturvedi Pearson

Education
TNChhabra, Bhanu
3 Business Communication Sun India
Ranjan
Thorpe, E, and Pearson
4 Objective English
Thorpe, S Education, New
Delhi

Reference Books:

Sr.
Title/Edition Author Publisher
No.

1 Communication for Business Tayler Shinley Pearson

Education
Thomson
2 Technical Communication Anderson, P. V
Wadsworth
NEP Aligned MBA Curriculum

PGIKS-101: Indian Economics and Business Model

Course Type: Indian Knowledge System(IKS) Course Code: PGIKS-101

Credit:02 LTP:2:0:0

Course Outcomes: On successful completion of the course the learner will be able to

CO# Course Outcomes

It will help the students to memorize & define basic concepts of Indian
1 Economy.

It will provide the students with an understanding of the structure of

2
Indian Economy, Agriculture, Industry and Demographic feature
The students should be able to assess agriculture as the foundation of
3 economic growth and development, analyse the progress and changing
nature of agricultural sector and its contribution to the economy as a whole

Unit
Content Hr.
No.
History of Indian Economy Thoughts, New Indian Economic Model
1
& Sectorial Contribution Past vs Present 6

History of Indian Economy Thoughts: Context from

Dharmashastras, Shukraniti, Mahabharata, and Arthashastra.

Kautilya’s Economic thoughts in specific. India and Global GDP:

Ancient India

Beyond Capitalism and Communalism, Dharmic, Caste as Social

Capital, Black Money, and Tax Heaven.

Agriculture: Ancient India, Manufacturing: Ancient India,

Education in India, Wealth in India, Governance, and
Business in India, Where India Stands Globally
Indian Business Model: Based on 10-point formula:
2
Family Base, High Level of Savings, Self-Employment, Highly 8
Entrepreneurial Nature, Non-corporate Sector as the Core of the
Economy, Community Orientation and Higher Social Capital, Faith
and Relationship in Economic Affairs, A Society-driven Economy,
Driven by Norms and Values
NEP Aligned MBA Curriculum

Project Report: Indian Models of Economy, Business, and

3 Management

Books (Page Number), Articles/Cases/Material and Activities

https://gacbe.ac.in/pdf/ematerial/18BEC64C-U5.pdf

https://www.economicsdiscussion.net/articles/economic-ideas-of-kautilya-with-critical-
estimate/21140

Text Books:
Text Book
Sr. No Name of Book/Edition Publisher
1 Kanagasabapathi; “Indian Models Prentice Hall India Ltd., Delhi.
of Economy, Business and
Management”, Third Edition,
Prentice Hall India Ltd., Delhi.
2 Dwivedi D.N., Essentials of Vikas Publications
Business Economics, Vikas
Publications, Latest Edition
3 Economic Sutras by Prof. Satish Y. IIMA Books series
Deodhar, IIMA Books series
Reference Book
Referenc Name of the Book/Edition Publisher
e Book
1 Lotus and Stones; Garuda Garuda Prakashan Pvt. Ltd
Prakashan (31 October 2020);
Garuda Prakashan Pvt. Ltd
2 India Uninc by Prof. R Westland ltd.Publication
Vaidyanathan, Westland
ltd.Publication

3 Black Money Tax Heaven by R Westland ltd. Publication

Vaidyanathan, Westland ltd.
Publication
Website
Website Name of the Website Publisher
1 Goswami Anandajit, Economic IGI Global, Latest Edition.
Modeling, Analysis, and Policy for
Sustainability, IGI Global, Latest
Edition.
2 Ganguly Anirban, Redefining Prabhat Prakashan, Latest Edition
Governance, published by Prabhat
NEP Aligned MBA Curriculum

Prakashan, Latest Edition.

3 VaidyanathanR., India ICFAI Books, Latest Edition.
Unincorporated, ICFAI Books,
Latest Edition.

Studio Activities

Studio Name of the Activity Marks

Activities
1 Comparative Chart of Models of 4
Indian Economy in a group of 2
2 Project on Economic Analysis of 4
top 3 India Companies
3 Debate in Where India Stands 4
Globally
4 Prototype on Indian Economy 4
5 Story telling on Journey of Indian 4
Economy and growth of GDP in a
group of 6