I.

EXECUTIVE SUMMARY

Nutritional Zone Company goal is to produce the best dumpling

in local market. Fish Bites (fish dumpling) are considered a

healthy food, our product is the best alternative for

dumplings since there are not allowed to eat dumplings that is

made of pork. We decided on Fish Bites (fish dumpling) while

considering its health benefits especially the nutrients we

get from its main ingredients, fish. We think that the

benefits we get from fish is functional. We provide nutritious

beverage to cur beloved customer and achieve their

satisfaction.

Also, we make innovative beverages with health benefits and

attain sustainable growth and progress. The business does have

a physical location that customers can visit it is located at

Gapan City College. However, customers can also buy our goods

online and have their purchases delivered to them. Our

business has a designed service area to deliver our goods to

our customer's. Our service area is limited only to Gapan

City.

Our business aims to introduce high-quality, flavorful fish

dumplings to the market, capitalizing on the growing demand

for healthier and more diverse food options. With a focus on

sustainability, taste, and convenience, we seek to carve a

niche in the culinary, appealing to health-conscious consumers

and lovers of authentic Asian cuisine alike.

In summary, our fish dumplings business presents a compelling

opportunity to capitalize on the growing demand for healthy,

sustainable, and delicious food options. With a focus on

quality, innovation, and consumer satisfaction, we are poised

to establish ourselves as a trusted brand in the dumpling

market. We are confident in our ability to achieve long-term

success and deliver exceptional value to our customers.

INTRODUCTION

Fish dumpling is a nutritious and healthy beverage that can

enjoy by kids and adults. We learned that fish could transform

into fish dumpling. Made with our love and blend with

exquisite hands.

Nutrition Zone Company will surely captivate your taste buds

at an affordable price. We will always dedicate our mind and

soul to this delicate recipe.

FishBites is a name that perfectly captures the essence of our

product. The word “fish” refers to the fish stuffing used in

the dumplings, while “bites” conveys the idea of small,

delicious portions. The name is simple, catchy, and memorable,

making it a great choice for our product, which specializes in

dumplings with a fish filling. It also has a playful tone that

is sure to appeal to customers. Overall, FishBites is a great

name that effectively communicates the business’s key selling

point while also being easy to remember and marketable.

1.1 Business concept

Fish dumpling is a unique product because this dumpling is not

a pork or chicken, it is a tilapia fish. We all know that fish

is better than pork so basically this product is healthy and

good for our body. This product has no preservatives, totally

from this product they have a lot of vitamins and other

benefits because carrots, malunggay and fish are highly

nutritious. Carrots are rich in fibre and potassium. It is

also good for our eyes. Malunggay helps us to keep our bones

healthy and strong. The tilapia fish is rich in calcium and

minerals.

Fish bites is committed to using high-quality, fresh fish and

hand-picked ingredients to create flavourful and nutritious

fish dumplings. We prioritize sustainability by sourcing our

fish from certified sustainable fisheries and using eco-

friendly packaging materials. Our commitment to sustainability

is communicated to customers through our branding and

marketing. In addition to our physical store, Fish Bites

offers online ordering and delivery services, making it

convenient for customers to enjoy our fish dumplings in the

comfort of their own homes.

At Fish Bites, we prioritize customer satisfaction by

providing friendly and knowledgeable service, maintaining a

clean, and continuously seeking feedback to improve our

products and services. With Fish bites, customers can indulge

in delicious fish dumplings while supporting sustainable

practices and making a positive impact on the environment.

Mission

Our aim is to deliver products with high quality and

affordable price at the same time.

1.2 Market Opportunity

The market opportunity for our fish dumplings presents a

unique and compelling venture. With the rising demand for

convenient, healthy, and affordable food options among

students. As many students prioritize quick and easy meal

choices that align with their busy schedules and health-

conscious lifestyles, our fish dumplings can cater to these

needs. Additionally, considering the increasing awareness of

sustainability and ethical food consumption among younger

generations, offering seafood-based options like fish

dumplings can resonate well with environmentally conscious

students. Offering student-friendly pricing and packaging

options can further enhance the appeal of our fish dumplings.

Overall, tapping into the student market with our fish

dumplings presents an exciting opportunity to provide a

convenient, nutritious, and environmentally conscious food

option that resonates with the preferences and values of

today’s student wants.

1.3 Key objectives

To offer customers a high-quality type of food with premium

raw materials.

To deliver a quality product to gain the customer’s satisfying

feedback.

to provide the consumer with a healthy and nourishing food

product.

Prioritizing exceptional customer service by being

approachable and helpful.

Maintaining competitive and budget pricing while upholding

product quality.

Swiftly adapting to customer preferences and staying

responsive to market demands.

II. BUSINESS DESCRIPTION

2.1 COMPANY DESCRIPTION

Nutrition Zone Company

Nutrition Zone Company aims to provide high quality dumplings

which is an Fish dumpling made out of fish, as a part of the

production of our innovative beverages with health benefits

that could definitely provide satisfaction to everyone. The

management consisting of students that are good in their

assign position. is

Nueva Ecija province is nationally known as the Rice Granary

of the Philippines, producing the largest rice yield in the

country. Since our main product is Fish dumpling (with rice),

we came up with the idea of naming our company the "Nutrition

Zone Company".

2.2 Form of Business / Legal Status and Ownership

- An overview of the legal forms of organization: Sole

Proprietorship

The sole proprietorship is a company without an incorporation

that is controlled and operated by a single individual. It is

the most basic kind of business structure because the business

and its proprietor are not legally separate. Individual

entrepreneurship, lone trader, or simply proprietorship are

other terms for it. The business owner, also known as a

proprietor or a trader, uses their legal identity to conduct

business. They can additionally decide to do business under a

different name by establishing a trade name with the

municipality where they are located. This is the most cost-

effective and easiest type of business to start. As a result,

it is popular among small firms, freelancers, and other self-

employed individuals. A sole proprietorship begins and ends

when the business owner decides, or when the business owner

dies. A sole proprietorship can change into another.

MANAGEMENT AND ORGANIZATION

Business Name: Fish bites

Tagline: Fish for the best, dumplings on the rest

Mission: Our aim is to deliver products with high quality and

affordable price at the same time.

Description of the product: savoury fish filling wrapped in

dough.

ORGANIZATIONAL CHART

Founder

Production Manager

Operations Manager

Assistant Operations Manager

Sales Manager

Service Manager
Human Resources

Founder (): Had the initial idea of the business product,

establish, and erect the production of Fish dumpling.

Production Manager (): Make Plans, Coordinate, and control

manufacturing processes so that the product is delivered. on

time and within the budget.

Operation Manager (): Responsible for overall operation of the

company which includes coordination of daily activities to

ensure high performance and production.

Assistant Operation Manager (): responsible for helping the

operation, manager, such as collecting materials and

delivering the products to the customers, because he has good

communication skills.

Sales Manager (): She's the one that is responsible for

setting goals, analysing data, and develop training program

for new sales representatives.

Service Manager (): Manage the service Department team and

handles customer service interaction and reports.

2.3 LOCATION

Nutrition Zone Company is located at Gapan City College. Our

business provides a nutritious and delicious beverage for

everyone. The company serves consumers that are looking for

nutritional food that is affordable. Additionally, our

location is surrounded by essential community facilities such

as the Police Station, Public Clinic and the city hall.

2.4 PRODUCT/SERVICE PLAN

Purpose of the product

Our product aims to give satisfaction to customers and nourish

their belly and feed their mind by providing the best fish

dumpling, our healthy portion of beverage,

Product unique features

Nutrition Zone Company will serve you unique and nutritious

beverage because our dumpling is made of fish. Tasty and

delicious. Our customer will order again. Compared to meat-

based dumplings, fish dumplings are often lower in unhealthy

saturated fat, promoting heart health and weight management.

Fish dumplings can contribute to a balanced diet, supporting

various aspects of our health and well-being.

Our fish dumplings will be crafted using premium-quality,

sustainably sourced fish combined with fresh, locally sourced

ingredients and traditional Asian spices. We will offer a

diverse range of flavour’s and fillings, catering to various

dietary preferences and taste profiles. Each dumpling will be

meticulously handmade to ensure consistent quality and

Flavors, providing a gourmet dining experience in the comfort

of one’s home.

Materials requirements and sources of supply

Bowl/Stainless Steel

Filter

Spoon

Measuring cups/spoon

Lpg gas

Food warmer

Knife

Table napkins

Gloves

Our supply will be bought in the public market.

3. Market Research

3.1 INDUSTRY ANALYSIS.

The Philippines has a lucrative food service industry that

includes a variety of establishments such as restaurants,

fast-food chains, cafes, and small stalls and kiosks. With

numerous food trends and a strong appetite for dining out as a

family-bonding activity or a time for celebration, this

vibrant sector is a significant contributor to the economy and

has been providing employment opportunities. Following the

impact of the COVID-19 pandemic, the foodservice market has

shown signs of recovery thanks to resumed dining in habits and

the convenience offered by food delivery services.

Aside from fast-food restaurant chains, stalls and kiosks have

been serving Filipino consumers over the years, from students

to government workers, and households with the vicinity. In

every neighborhood lies carenderias, which are eateries

serving affordable home-cooked meals, usually with longer

operating hours. Aside from carenderias, street stalls are

also popular nationwide, and in 2022, the combined sales of

this type of establishments were estimated at 1.58 billion

U.S. dollars.

The Philippine food manufacturing and processing industry is

one of the largest and most important industries in the

country, providing employment opportunities and economic

growth. However, like any industry, it faces both opportunities

and threats. In this blog, we will discuss the major

opportunities and threats faced by the Philippine food

manufacturing and processing industry.

The Philippines is a robust, dynamic and growing market for

imported food and beverages with total imports of consumer

oriented products exceeding US$ 1B annually Consumption growth

is underscored by the country's expanding economy that is

expected to continue to grow at an average rate of 6-7% in

2018-2022 and to remain one of Asia's top growth performers

The government's commitment to intensify public investment and

infrastructure is expected to support this economic growth

forecast and bolster job creation, poverty reduction and

further increase in consumption. The food and beverage sector

of the Philippines, which accounts for 10% of the GDP, is one

of the top contributors to the country's economic growth.

Factors that foster the growth of the food sector, covering

retail food service and food manufacturing: population growth,

rising middle income earners increasing number of dual-income

families higher disposable incomes young, fast-growing,

highly-urbanized population with increasingly sophisticated

tastes and ever-growing access to supermarkets and fast

changing lifestyle, increasing frequency of "dining out",

higher awareness of food quality and safety. Rising

remittances from Philippine overseas workers and the

burgeoning business process outsourcing (BPO) sector likewise

contribute to the growing disposable income among the middle

class.

3.2 TARGET MARKET

The target Market of FishBites can be the students, staffs and

employee of local government since the store is located at

Gapan City College and its also near the Gapan City Hall.

Estimated of 8 yrs old and so on will be consumers and all

Genders will be catered too. FishBites estimate that 60% of

its costumers will come from the students of GCC and the 40%

of costumers can be from the local community.

3.3 COMPETATIVE ANALYSIS

Competitors Price Location

Siomai Rice 40 pesos Gapan City College

Ayysauce 45 pesos Gapan City College

School Canteen 60 pesos Gapan City College

Tapsilogan outside 50 pesos Gapan City College

school

Night market food 50 pesos (lowest) Night Market Gapan

stalls City

Sir Tsip 79 pesos (lowest) Near Gapan City

Hall

Aside of raw material inspection the company will also conduct

a production process control, product testing and packaging

inspection. Conducting a production process control helps the

company to maintain the consistency and hygiene during the

production process of the product. The company will train the

production staff on standardized operating procedure and

conduct regular audits to ensure adherence to cleanliness,

hygiene, and safety protocols. Product testing and packaging

inspection will also be concluded to ensure a quality and safe

product to produce and ensure the packaging materials used in

the production process meet the safety standards unnecessary

accident.

When it comes to storing the ingredients and maintain its

quality, the ingredients such as fish, pechay baguio, carrots,

celery and onion leeks will be placed in a cool, to maintain

its freshness.

IV. MARKETING AND SALES STRATEGY

4.1 Marketing Plan

To attract the attention of our customers and easily

market the product, the company will ensure to provide a high

quality and tasty product that the costumers want to eat and

develops an eye-catching logo and neat packaging that reflect

the brand’s.

values, and the taste of our fish dumplings to meet the

satisfaction they are looking for their hunger that can help

their tummies to be full.

Partnerships and collaboration with cold drinks

influencers can boost the sale of our product and reach a

wider audience.

V. PRODUCTION AND OPERATION PLAN

5.1 Production Process

The production process of the product has been conducted on

March 03, 2024. The production process go through lots of test

and trial until the final product is produced.

STEPS ON MAKING DUMPLINGS

Step 1. Clean the fish and remove the scales. After that, boil

the fish in casserole with chopped ginger and salt to remove

the odor and to taste. (Low heat, 15 minutes)

Step 2. While Waiting, chop the celery, onion leeks,

malunggay, pechay baguio into thin pieces then grate the

carrots. Put it all in a medium sized container.

Step 3. After boiling the fish, remove the scales, skin and

the fish bones. Place it in the container where you put the

other ingredients then mix.

Step 4. Put 1 pack of magic sarap, and 1 teaspoon of pepper

and garlic powder then mix.

Step 5. After mixing all the ingredients, put a small amount

of it into the dumpling wrapper then cover it by pressing the

sides using fork.

Step 6. Place all the dumplings in the steamer. Steam it in to

10-15 minutes.

STEPS ON MAKING DUMPLING RICE

Step 1. Fry the rice in a low medium heat.

Step 2. Put the chopped onion leeks and pechay Baguio, carrot

cubes, cernel corn, 1 pack of magic sarap and ¼ teaspoon of

paminta and garlic powder.

Step 3. Mix all the ingredients then place it in a cup.

5.2 Technology and Tools

Table 3. Technology and Tools

Description Qty Unit Cost Total cost

Grater 1 pc 10 10

Knife 2 pcs 25 50

Measuring spoon 3 pcs 10 30

Mixing bowl 3pcs 13 39

Measuring cup 2 pcs 10 20

Frying laddle 2pcs 25 50

Frying pan 1 pc 250 250

Steamer 1pc 259 259

Gas stove 1pc 149 149

5.3 Quality Control

The company will implement a raw material inspection to ensure

the quality and integrity of raw materials. The company will

conduct a regularly inspection and testing incoming raw

materials, including the fish, pechay baguio, carrots, celery,

rice and cernel corns to ensure to meet the quality standards

of every ingredients used in the production of Fishbite

Dumplings

5.4 Supply Chain Management

1. Sourcing raw materials

- includes allocating the right ingredients to be used in

the production process. Look for a supplier that has a

low price and fresh Fish.

2. Manufacturing Process.

- includes the step by step process of production.

Maintaining a staff that has knowledge of making fish

dumplings to produce a high-quality product.

3. Packaging and labeling.

- include implement quality checks on packaging materials

and proper labeling. Carefully place the fish dumplings

to the rice cup to prevent leakage in each cups. Checking

all the packaging that has no damage is necessary to

maintain a good quality service.

4. Quality control.
- ensure the quality of products during and after

production.

5. Demand Forecasting.

- prepared to meet consumer demand efficiently and maintain

a competitive edge in the market

6. Costumer Relationship.

- building an effective communication to costumer that will

foster loyalty and encourage repeat purchasing that can

contribute to the overall success and sustainability of

our brand.

VI. ORGANIZATIONAL STRCUTURE

6.1 Team and Roles

6.2 RECRUITMENT AND TRAINING

This part of term paper is the recruitment and training plan

for producing fish dumplings it involves identifying the

necessary skills and knowledge required for the production

process.In the production of fish dumplings, the company will

be opening for job position that includes Production staff and

Sales clerk to ensure the production and distribution of the

product meet the satisfaction of every consumer. The company

will be using recruitment channels like flyers or through

online. The
recruitment process includes skills qualification, experience

of the applier and interview process to see their potential

and suitability for the job. After hiring, employee will

undergo facility tour and training about the product,

production

process, equipment operation, quality control procedures, and

effective communication. The company will be also discussing

the company policies to familiarize new hires with safety

regulations, quality standards, and company values.

The recruitment and training plan for Nutritional zone company

aims to create a skilled and

safety-conscious team capable of maintaining high-quality

standard and ensure team that is not only knowledgeable but

also adaptable to industry changes.

VII. FINANCIAL PLAN

7.1 Start up Cost

Fixed Investment

Land and Building 50000

Machine and Equipment 2000

Delivery Vehicle 10000

Furniture and Fixture 2500

64,500
Initial working Capital

Raw Material 5000

Direct Labor 10000

15,000

Total 79,500

Add: Contingency Fund 50,000

Total Projected Cost 129,500

7.2 Revenue Projections

Table 5: Revenue Projections

Estimate Annual

sales

Month Quantity Sold Selling Price Total Sales

Per Month Per Unit

January 900 45 40,500

February 910 45 40,950

March 890 45 40,050

April 885 45 39825

May 916 45 41,220

June 925 45 41,625

July 902 45 40,590

August 890 45 40,050

September 882 45 39,690

October 911 45 40,995

November 870 45 39,150

December 913 45 41,850

Total Annual 486,495

Sales

Month Qty. Per Quantity Selling Total Sale

Day sold price per

unit

January 30 30 45 40,500

February 30 30 45 40,950

March 30 29 45 40,050

April 30 29 45 39825

May 30 30 45 41,220

June 30 30 45 41,625

July 30 30 45 40,590

August 30 29 45 40,050

September 30 29 45 39,690

October 30 30 45 40,995

November 30 29 45 39,150

December 30 30 45 41,850

Total 486,495

7.3 Expenses Projections

Year 1 Year 2

Production Cost 226,000 310,000

Repair and Maintenance 4500 4500

Supply Expenses 2000 2000

Utilities expense 8000 8000

Advertising Expense 1000 1000

Total Operating 241,500 325,500

7.4 Profitability Analysis

Table 7: Profitably Analysis

Sales Cost of Income

Production

Year 1 486,495 241,500 244,995

Year 2 535,144 325,500 209,644

VIII. Risk Analysis
Risk Assessment and Mitigation

Table 9: Risk Analysis

Potential Risk Mitigation Strategies

1. Market Fluctuations Conduct thorough market

research to understand
Changes in consumer
consumer preferences and
preferences, economic
adapt product offerings
conditions, or industry
accordingly. Diversify
trends could impact demand
product lines to cater to
for fish dumplings.
changing trends and

preferences.

2. Competition Differentiate the brand

through unique flavors,

Competitors offering similar
sustainable sourcing
products or alternative food
practices, and innovative
options may pose a threat to
marketing strategies. Focus
market share and
on building customer loyalty
profitability.
through exceptional service

and product quality.

3. Supply Disruptions Establish relationships with

reliable suppliers and

Issues such as fish supply
implement contingency plans
shortages, ingredient quality
to address potential
fluctuations, or
disruptions. Maintain
transportation delays could
disrupt production and affect adequate inventory levels and

product availability. explore alternative sourcing

options.

4. Health and Safety Implement stringent quality

Concerns control measures throughout

the production process,

Any incidents related to food
including regular inspections
safety or product quality
and adherence to food safety
could damage the brand's
standards. Invest in staff
reputation and lead to legal
training to ensure compliance
liabilities.
with hygiene and sanitation

protocols.

5. Seasonality Anticipate when more

customers might want to buy

Fluctuations in demand due to
fish dumplings. By adjusting
seasonal factors or holidays
production schedules and
could impact sales and
inventory levels accordingly,
inventory management.
they can ensure they have

enough stock available during

peak times. Additionally,

offering seasonal promotions

or limited-time specials can

help capitalize on periods of

high demand, attracting more

customers and maximizing

sales opportunities.

6. Regulatory Compliance Stay informed about relevant

regulations and adjust

Changes in food safety
operations to remain
regulations or compliance
compliant. Work closely with
requirements may necessitate
regulatory authorities and
adjustments to production
industry associations to
processes, potentially
ensure adherence to food
increasing costs or causing
safety standards.
delays.

7. Online Security Implement cybersecurity

measures, including
Risks related to
encryption protocols, secure
cybersecurity, such as data
payment gateways, and regular
breaches or payment
security audits. Educate
processing issues, could
customers about online
compromise customer trust and
security best practices and
affect online sales.
provide transparent

communication regarding data

protection measures.
TIMELINE

Key Milestones:

1. Recipe Development and Testing (Month 1-2)

Develop and refine the fish dumpling recipe, ensuring it meets

taste and nutritional standards. Conduct taste tests and

gather feedback from target customers.

2. Supplier Acquisition (Month 2-3)

Establish partnerships with suppliers for high-quality fish,

vegetables, and other ingredients. Negotiate terms and ensure

consistent delivery of fresh produce.

3. Brand Development (Month 3-4)

Design the brand identity including logo, packaging, and

marketing materials. Create a compelling brand story

highlighting the health benefits and sustainability of Fish

Bites.

3.1. Physical Store Setup (Month 3-4)

Prepare the physical store at Gapan City College. Purchase

equipment, furniture, and decor. Ensure compliance with health

and safety regulations.

4. Online Platform Development and Final Preparations (Month

4-5)
Develop an online ordering platform with delivery options for

customers within Gapan City. Test the platform for usability

and functionality.

5. Product Launch and Marketing Campaign (Month 6)

Officially launch Fish Bites with a marketing campaign

targeting students and health-conscious consumers. Host a

launch event to generate buzz and awareness.

6. Customer Feedback and Adjustment (Month 7+)

Continuously gather feedback from customers through surveys,

reviews, and social media. Make adjustments to the product and

service based on customer preferences and market trends.

6.1. Expansion and Growth (Month 7+)

Evaluate the success of Fish Bites and explore opportunities

for expansion. Consider opening additional locations or

partnering with local retailers to reach a wider audience.

TIMELINE:

CONCLUSION
Our aim at Nutrition Zone Company is to make the best

dumplings around, starting with our tasty Fish Bites. We want

to offer a healthier option compared to regular pork

dumplings, using fish and other good stuff like carrots and

malunggay.

We're all about being sustainable, tasty, and easy to

enjoy. Our goal is to appeal to people who care about their

health and love Asian food. We're here to make sure our

customers are happy and satisfied.

The opportunity in the market for our fish dumplings is

big, especially with students and those who care about the

environment. By offering yummy, healthy, and eco-friendly

food, we want to meet the needs of today's shoppers.

Moving forward, our main goals are clear and that is to

provide top-notch food, give great service, and keep up with

what our customers want. We're sure that by sticking to our

plan, Nutrition Zone Company will become a favorite in the

local food scene.

Our dream is to be the go-to spot for delicious,

sustainable dumplings that make people happy. We're excited

about what's to come and are ready to make a positive impact

on our community.