Contemporary Philippine

Arts from the Regions

Quarter 2

Module 17
Art Movements
and Styles -
Media Arts
Contemporary Philippine Arts from the Regions – Grade 12
Quarter 2 – Module 17: Art Movements and Styles – Media Arts
First Edition, 2020

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Published by the Department of Education - Schools Division of Pasig City

Development Team of the Self-Learning Module

Writer: Narciso A. Ogaya Jr.

Editors: Jovelyn L. Espino
Reviewers: Irene J. Mondejar
Maria Christian Jallina S. Sampang
Illustrator: Maria Christian Jallina S. Sampang
Layout Artist: Maria Christian Jallina S. Sampang
Management Team: Ma. Evalou Concepcion A. Agustin
OIC-Schools Division Superintendent
Aurelio G. Alfonso, Ed. D.
OIC-Assistant Schools Division Superintendent
Victor M. Javeña, Ed. D.
Chief, School Governance and Operations Division and
OIC-Chief, Curriculum Implementation Division

Education Program Supervisors

Librada L. Agon, Ed. D. (EPP/TLE/TVL/TVE)

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Norlyn D. Conde, Ed. D. (MAPEH/SPA/SPS/HOPE/A&D/Sports)
Wilma Q. Del Rosario (LRMS/ADM)
Ma. Teresita E. Herrera, Ed. D. (Filipino/GAS/Piling Larang)
Perlita M. Ignacio, Ph. D. (EsP)
Dulce O. Santos, Ph. D. (Kindergarten/MTB-MLE)
Teresita P. Tagulao, Ed.D. (Mathematics/ABM)
Printed in the Philippines by Department of Education – Schools Division of
Pasig City
Contemporary Philippine
Arts from the Regions
Quarter 2
Self-Learning Module 17
Art Movements and Styles -
Media Arts

Introductory Message
For the facilitator:

Welcome to the Contemporary Arts from the Philippine Regions (Grade 12) Module
on Art Movement and Styles – Media Arts!

This Self-Learning Module was collaboratively designed, developed and

reviewed by educators from the Schools Division Office of Pasig City headed by its
Officer-in-Charge Schools Division Superintendent, Ma. Evalou Concepcion A.
Agustin, in partnership with the City Government of Pasig through its mayor,
Honorable Victor Ma. Regis N. Sotto. The writers utilized the standards set by the K
to 12 Curriculum using the Most Essential Learning Competencies (MELC) in
developing this instructional resource.

This learning material hopes to engage the learners in guided and

independent learning activities at their own pace and time. Further, this also aims
to help learners acquire the needed 21st century skills especially the 5 Cs, namely:
Communication, Collaboration, Creativity, Critical Thinking, and Character while
taking into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the
body of the module:

Notes to the Teacher

This contains helpful tips or strategies
that will help you in guiding the learners.

As a facilitator you are expected to orient the learners on how to use this
module. You also need to keep track of the learners' progress while allowing them
to manage their own learning. Moreover, you are expected to encourage and assist
the learners as they do the tasks included in the module.

For the learner:

Welcome to the Contemporary Philippine Arts from the Regions Module on Art
Movement and Styles – Media Arts!

The hand is one of the most symbolized part of the human body. It is often used to
depict skill, action and purpose. Through our hands we may learn, create and
accomplish. Hence, the hand in this learning resource signifies that you as a
learner is capable and empowered to successfully achieve the relevant
competencies and skills at your own pace and time. Your academic success lies in
your own hands!

This module was designed to provide you with fun and meaningful opportunities
for guided and independent learning at your own pace and time. You will be
enabled to process the contents of the learning material while being an active
learner.

This module has the following parts and corresponding icons:

Expectations - These point to the set of knowledge and skills

that you will learn after completing the module.

Pretest - This measures your prior knowledge about the lesson

at hand.

Recap - This part of the module provides a review of concepts

and skills that you already know about a previous lesson.

Lesson - This section discusses the topic in the module.

Activities - This is a set of activities that you need to perform.

Wrap-Up - This section summarizes the concepts and

application of the lesson.

Valuing - This part integrates a desirable moral value in the

lesson.

Posttest - This measure how much you have learned from the
entire module.
EXPECTATIONS

At the end of the lesson, the learners are expected to:

1. identify the different media art movement in the Philippine
contemporary art;
2. create an artwork applying the artistic skills and styles inspired
from the media art movements; and
3. appreciate the media art movements that defines the Philippine
contemporary arts.

PRETEST

Direction: Read the statement of each item carefully and identify if it is true
or false. Write True if the statement is correct and False if the
statement is incorrect. Write your answers legibly on your answer
sheets.

______ 1. Print media is a conventional form of arts characterized with

sophisticated designs, styles, formats and quality which are used for
advertisement, comic books, book designs and illustration purposes.

______ 2. Cinematography is an art of film camera work where actors

express themselves without the exaggerated facial expressions and
gestures.

______ 3. José Nepomuceno made the first ever Filipino film- “Himala”.

______4. Tony Velasquez is known as the “Father of Filipino Comics”.

______5. Urduja is the first fully animated Filipino film made by all Filipino
animators using the traditional hand-drawn animation process with
specialized 3D effects released in 2008.
RECAP

Let us review the highlighted concepts of our previous lesson on the

Art Movement and Styles in Visual Arts. Those art are movement are as
follows:

1. Pop-surreal and Low Brow art is an underground visual art movement

based on comic books, tattoos, and other alternative-pop culture
themes.
2. Abstract Expressionism is a style of art that portrayed the core spirit of
the 20th century depicting the expression of the self and emotions.
3. The University of the Philippines oblation or a concrete statue crafted by
Philippine Artist Guillermo Tolentino which serves as the iconic
symbol of the university is an example of Neoclassicism art movement.
4. Pop-Art is a distinctive genre of art that is primarily characterized by an
interest in popular culture and imaginative interpretations of
commercial products.
5. Romanticism is an art movement characterized by an emphasis on the
senses and emotion and Juan Luna is the most prominent Filipino
artist in this movement.
6. Surrealism is an art movement aimed to depict the subconscious thinking
of the artist to visually portray their creativity characterized by dream-
like visuals, using symbolic figures and collage images.
7. Expressionism is an art movement often using geometric shapes and
highly intense colors, such as the work of Kiukok.
8. The conceptual art movement emphasizes that the idea is more
important than the object, and encompasses site-specific art
installations, three dimensional assemblages of discards and non-art
elements.
9.Figurative art is one of the most popular art movements which is
representational in approach that is derived from real object sources
and the artwork is characterized its distorted or altered forms.
10. Realism is an art movement aiming to represent nature the way it truly
appears and one of the artists in the realism movement to paint
nature perfectly blended with some stylized depictions was Fernando
Amorsolo.
LESSON

Art Movement and Styles: Media Arts

Filipino contemporary artists have been the prime movers in initiating,
innovating, entertaining, promoting and giving birth to the new forms of arts
in our land and even to the world. Through the onset of technology to the
Philippines, Filipinos started to flourish their media art skills through the
aid of digital art, photography, and film productions. Media arts is also used
to promote, to entertain, to protest or express their feelings of our society on
education, governance, politics, economy, culture, human rights, religion,
global concerns and many others. According to Eric Roca- an artist claimed
that “art is also used not just for aesthetics and entertainment but also to
bring awareness”.

The gradual movement of media arts in the Philippines speaks loud to

where the Philippines is heading to. Media arts is another art form that risen
to a broader horizon of Philippine arts in the digital age of technology. The
strength of this medium creates a new art form which is a powerful social
and economic force, and a legacy of the 20th century to the world. The
movement of media arts in our country is categorized into cinematography,
animation, printed media and digital media. Each category has its own
evolving movement and development as well.

I.CINEMATOGRAPHY

Cinematography is an art of film camera work where actors express

themselves without the exaggerated facial expressions and gestures. This
became a powerful tool of showcasing talents, feelings, ideas and stories of
various essential subjects.

The origin of the media and cinematic arts in the Philippines has
started in 1897 upon the introduction of motion pictures in Metro Manila.
Filipinos aided foreign filmmakers in the Philippines until in 1919 then José
Nepomuceno made the first ever Filipino film- “Dalagang Bukid”. By the
1930s, the formative years of Filipino cinema began as interest in film genre
as art began among the common folk where theatre became an important
influence to the popularity of cinema in the Philippines. The 1940s created
films that depicted the real stories of the people during World War II.

Golden Age of Philippine Cinema

The year 1950 was known as the first golden age of Philippine cinema
because the Filipino film industry was one of the busiest and bustling film
communities in Asia, producing an average of 350 films per year making
Philippines second to Japan in terms of film productions a year. Such count
became possible through the four big production studios which are the LVN
Pictures, Sampaguita Pictures, Premiere Productions and Lebran
International. Philippines were at peak in filmmaking with premier directors
like Gerardo de León, Eddie Romero and César Gallardo as well as the
biggest stars of that period. Famous Actors of the Golden Cinema were
Fernando Poe Jr., Susan Roces, Amalia Fuentes and Romano Castellvi.

Experimental Cinema

From the 1970s to 1980's, the golden age of cinema met the turbulent
years due to the dictatorship. The films under the period were overseen by
the government, with various filmmakers being arrested. A remarkable film
made during the period was Himala, which tells the concept of miracles
through religious fanaticism. The period after martial rule dealt with more
serious topics, with independent films being made by many filmmakers.

The emergence of Western film influence has started in 1990’s and mostly
focusing on the realities of poverty. The direst films produced that time are
Manila in the Claws of Light, The Flor Contemplacion Story, Oro,
Plata, Mata, and Sa Pusod ng Dagat. Cinema in 21st century Philippines
was a glowing success on the revival of popular films produced by
filmmakers dealing with the theme on human equality, concepts of poverty,
self-love, and historical narratives.
Indie Films
Indie films is a shortened name for Philippine Independent Films. It is
often viewed as “highly intellectual” or “pretentious” for its depth, substance
and ambiguity. It is all about where people wanted to see something darker,
or some themes depict about escape. The indie films provide fresh content,
with much freedom and closer to fans featured contents or themes.
Brillante Mendoza is a notable director for Indie films who succesfully
directed 16 films since 2005. His award-winning films awards are
Masahista, Tirador, Serbis, Kinatay, Thy Womb. He was then awarded by
the French government the Knight of the Order of Arts and Letters for his
great contributions in world cinema

Mainstream Films

Mainstream film was all about love teams. It has big production
values, distributes to a larger audience, artists can be known worldwide and
has merchandise to promote the movie or show.

Commercial Renaissance
This period of cinematography became highly commercialized and
progressive in full scale. In the year 2009, films in the Philippine Box Office
has surged, with You Changed My Life starring Sarah Geronimo and John
Lloyd Cruz earned ₱230 million, making it the first Filipino movies to
achieve the 200 million pesos range. This started the commercial box office
success trend in the Philippine Cinema. In 2011 is the most productive film
shows of Philippine Cinema history as 3 of its films (all from Star Cinema)
landed in the top 3 of the highest grossing Filipino Film of All-Time. Vice
Ganda's The Unkabogable Praybeyt Benjamin grossed ₱331.6 million in
box office and became the highest grossing local film in the Philippines, No
Other Woman generated ₱278.39 million while Enteng Ng Ina Mo, has a
total income of ₱237.89 million.

The movement of Philippine Cinematography became interesting

when competition of film productions started and quality of media arts were
further improved. The gradual development and improvement of
cinematography in the Philippines become widely pronounced when Filipino
filmmakers generated millions of income and garnered recognitions from the
world class award-winning organizations.

Along the continued innovation and improvement of film productions,

the transformations of film styles likewise continue. Some genre that has
been produced before that remained common and visible until these days
are:
1. Silent Films 9. Westerns or “Cowboy Movie
2. “Slapstick Comedy” Films 10. Thrillers or Suspense Films
3. Gangster Movie Genre Horror 11. Historical or Biographical Films
4. Fantasy Films 12.Film Adaptations of Literary Classics

5. Animated Feature Films 13. Futuristic or Science Fiction Films

6. Movie Musical 14. Special Effects Movies
7. War Films 15. Disaster Films
8. Film Epics 16. Special Effects Movies

II.ANIMATION

Aside from actual body shoots to the actors for film making, animation
has also risen. Animation is done by creating a series of drawings that make
it appears continuously moving. Animahenasyon was launched serving as
annual festival and for competition featuring the creative works of Filipino
animators. The Animation Council of the Philippines Inc. is an organization
that aimed to create an identity for the Philippines within the animation
industry which then became one of the preferred sources for animation
services worldwide. In 1991, Philippine Animation Studio Inc. was
stablished and collaborated on numerous animation projects and series with
foreign partners such as Captain Flamingo, Groove High, Producing Parker
and Space Heroes Universe.

1. Urduja (2008) - an animated film adaptation of the legend of the

warrior princess of Pangasinan was the first fully animated Filipino
film made by all Filipino animators using the traditional hand-drawn
animation process with specialized 3D effects.
2. Dayo: Sa Mundo ng Elementalia (2008) is another animated film
but this is the Country’s first all-digital full-length animated feature
film and the first ever animated movie to be screened during 34th
MMFF in 2008.
3. RPG Metanoia (2010) is another animated Filipino film-a full 3D
animated film.

III.PRINT MEDIA

Print media is a conventional form of arts characterized with

sophisticated designs, styles, formats and quality which are used for
advertisement, comic books, book designs and illustration purposes.

1. Advertising
Despite of the trending popularity and accessibility of online
advertising on social media platforms, Philippine artists are still called and
remained in demand to create advertisements intended for physical prints.
Print media is still strong for promotional and commercial purposes.

2. Comic Books
Another field of print media that highlights the distinct creativity of
Filipinos is that of comic books which continue to prosper in our society.
Our very own Tony Velasquez, “Father of Filipino Comics”, his comic work
was first featured in the Liwayway Magazine. The proliferation of local
comics was clearly influenced by U. S comics with superheroes as the main
characters. Comics became a major form of reading material around the
country avidly read and shared by young and elders.

3. Book Design and Illustration

Another common form of printed media is a book design and
illustration where Filipino artists have been given the great opportunity to
showcase their talent, creativity and professionalism they deserve. Some of
the notable publication includes the Philippine Book Publishers, Bookmark,
Anvil Publishing, Adarna Books, and Ilaw ng Tahanan Publishing.
IV. DIGITAL MEDIA

The printed books, comics, and others are gradually converted into
digital format. With the presence of technology in the country, digital media
has started to rise and become useful. With the integration of arts, the
printed books, comics, and others were gradually converted into digital
format. Several books online or e-book are now interactive, accessible and
efficient to every user. New books are now conceptualized, written, designed
and illustrated to online media and examples of these are the E-books,
Wattpad, Flip reads, Kobo, etc. Nowadays where online education,
marketing, trading and entertainment are made virtually, digital media
becomes more essential in demand and significant to the times. Today as we
embrace the age of technology, art remains to be present and absolutely
inseparable to all sorts of platforms.

ACTIVITY

Activity No. 1
Create a sample of media artwork either printed or digital format applying
your skills and creativity inspired by the contemporary media art movement of the
Philippines. You may lay-out your plan and design below.

Name(s): _________________________________________________
Title of Artwork: ___________________________________________
Description: _______________________________________________________________
_________________________________________________________________________.
Rubric for scoring:

STYLISTIC TENDENCIES AND ART TECHNIQUES

RUBRICS ASSESSMENT
Criteria/Rating 4 3 2 1
Excellent Very Satisfactory Satisfactory Needs
Improvement
Content / The artwork The artwork The artwork The artwork
Composition contains the contains some contains few shows
excellent stories stories of stories of undefined
of contemporary contemporary contemporary story and
issues created in issues created in issues created in lacks
a media format. a media format. a media format. substance.
Impact Highly effective Moderately Somewhat Not effective
and expressive effective and effective and and expressive
artwork that expressive expressive artwork and
reinforce impact artwork that artwork that has no impact
to the viewers. reinforce impact reinforce little to the viewers.
to the viewers. impact to the
viewers.
The Product Clear evidence of Some evidence of Little evidence of No evidence of
correctness and correctness and correctness and correctness,
originality to the originality to the originality to the originality to
media artwork as media artwork as media artwork as the output
the final product the final product the final product

Neatness The artwork is The artwork is The artwork is The artwork is

very neat and neat and tidy. It partly neat and not neat and
tidy. It does not does not have tidy. It has so untidy with
have erasures or visible erasures tolerable full of erasures
corrective marks. or corrective erasures and and corrective
marks. corrective marks. marks.

Media Excellent use of Good use of Average use of There is a little

Language artistic skills and artistic skills and artistic skills and use of artistic
techniques. It techniques. It techniques. It skills with
uses vivid media uses vivid media Uses media unclear
images and rich images and rich images and imagery and
imaginative imaginative average media
language. language. imaginative language.
language.

Points _________ Points________ Points__________ Points_______

Total: _______

WRAP-UP

Let us familiarize of what we’ve learned today. Let’s supply our own
ideas to this unfinished statement. Let’s start.
I learned that
__________________________________________________________________________
__________________________________________________________________________.

VALUING

How the lessons in this module be related to our real life?

__________________________________________________________________________________
__________________________________________________________________________________
_________________________________________________________________________________.

POST-TEST

DIRECTION: Read the statement carefully and identify what is being

described in each item. Write your answers legibly on your answer sheet.

______ 1. It is a conventional form of arts characterized with sophisticated

designs, styles, formats and quality which are used for advertisement,
comic books, book designs and illustration purposes.

______2. It is a Filipino full 3D animated film produced in 2010.

______3. It is an art of film camera work where actors express themselves
without the exaggerated facial expressions and gestures.

______4. José Nepomuceno made the first ever Filipino film entitled _______.

______5. He is known as the “Father of Filipino Comics”.

______6. It is the first fully animated Filipino film made by all Filipino
animators using the traditional hand-drawn animation process with
specialized 3D effects which was released in 2008.

_____ 7. It is the Country’s first all-digital full-length animated film and the
first ever animated movie to be screened during 34th MMFF in 2008.

______8. It is another name for Philippine Independent Films and often

viewed as “highly intellectual” or “pretentious” for its depth, substance
and ambiguity.

_______9. It is a period of cinematography when it turned to become highly

commercialized and progressive in full scale and surged to earn
millions of pesos in gross.

_______10. A remarkable film casted by Nora Aunor with the title _________,
which tells the concept of miracles through religious fanaticism.

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