COMMUNICATION
FOR A PURPOSES
EULAND FULE LALUZ
BTVTED IN FSM
PURPOSIVE COMMUNICATION
THE BASIC RULE IN COMMUNICATION, WHETHER IN ORAL OR WRITTEN FORM, IS TO
EXPRESS AND NOT TO IMPRESS. IN THE 21ST CENTURY, THIS IS ESPECIALLY TRUE
SINCE COMMUNICATION IS VITAL COMPONENT IN FOSTERING PRODUCTIVE
LEARNING AND WORK ENVIRONMENTS TO GET THINGS DONE IN THE SHORTEST
TIME POSSIBLE.
CONVENTIONAL WAY OF DISSEMINATING INFORMATION HAVE ENVOLVED INTO
DIGITIZATION,HENCE THE EMERGENCE OF DIGITAL COMMUNICATION IN WHICH
‘WRITERS ARE ALMOST ALWAYS EVERYWHERE.’ SOCIAL
MEDIA,POSTS,BLOGS,CHATS,EMAILS,VIDEOS, AND OTHER PERSONAL OR
INDIVIDUAL TECHNOLOGY-BASED FORMS OF COMMUNICATION HAVE BECOME
A FAMILIAR SIGHT TO MANY. BEST DESCRIBED AS INFORMAL, THEY DO FUNCTION
AS INTENDED BY THE AUTHORS OR SENDERS. FEEDBACK,HOWEVER,EITHER
POSSITIVE OR NEGATIVE,STILL DEPENDS ON HOW THE MESSAGE HAS BEEN
CRAFTED INTO WRITTEN OR ORAL FORM, FOR SOCIAL OR INTELLECTUAL
DISCOURSE.
PURPOSIVE COMMUNICATION IS MORE THAN JUST CONVEYING INTENDED
MESSAGES FOR HUMAN DISCOURSE. IT IS COMMUNICATING FOR VARIOUS PURPOSES.
IT RECOGNIZES THAT THE CONTENT OF A MESSAGE IS RELIANT ON A PURPOSE IN ORDER
TO GENERATE THE DESIRED OUTCOME OF COMMUNICATION. IN PARTICULAR, PURPOSIVE
COMMUNICATION IS FOR FREQUENT TRANSACTIONS FACILITATED IN DIFFERENT SETTINGS
WHERE PROMPT ATTENTION IS MOST REQUIRED. IT IS NOT CONFINED TO THE MERE GIVING OUT
OF INFORMATION; IT IS ABOUT GETTING THE INFORMATION TO MOVE PEOPLE TO ACTION
THROUGH PERSUASION OR THROUGH ARGUMENTATION.
SOCIAL
COMMUNICATION
PURPOSIVE
COMMUNICATION
TECHNICAL
COMMUNICATION
PURPOSIVE COMMUNICATION AS TECHNICAL
AND SOCIAL COMMUNICATION
• PURPOSIVE COMMUNICATION IS TRANSACTIONAL COMMUNICATION IT INVOLVES
SOCIAL AND TECHNICAL COMMUNICATION. IT IS SOCIAL IN NATURE FOR IT INVOLVES THE
INTERPERSONAL EXCHANGE FOR THOUGHTS AND IDEAS WITH COMMON ENDS AMONG
PEOPLE.
• LANGUAGE IS USED IN A CO-CONSTRUCTION OF MEANINGS TO EXTRACT
INFORMATION , MAKE INQUIRIES, GIVE INSTRUCTIONS , OR EVEN INVESTIGATE MATTERS TO
RESOLVE CONFLICTS. PEER AND POWER RELATIONSHIPS , CULTURAL INFLUENCES , AND
EVEN GENDER DIFFERENCES ARE CONSIDERED TO COME A MUTUAL UNDERSTANDING
AND AGREEMENT TO TRANSMITTED MESSAGE.
purposive communication is technical in form as certain predictable patterns are
observed lending itself to the formal and professional manner of presenting issues for
a business or industry-related environment
IT MAY ADHERE TO TECHNICAL JARGON WHEN NEEDED OR TO SUIT THE AUDIENCE TO
WHICH IT IS DIRECTED .SPECIFIC WORK-RELEVANT COMMUNICATION SKILLS HAVE TO
BE MASTERED TO ENSURE THAT INTENDED MASSSAGE COME CLEAR.
THANK YOU
THINK IT OVER!
1. THE BASIC RULE IN EFFECTIVE COMMUNICATION IS_________.
2. PURPOSIVE COMMUNICATION IS MORE THAN JUST_________.
3. PURPOSIVE COMMUNICATION IN COMMUNICATNG FOR________.
4. PURPOSIVE COMMUNICATION IS________COMMUNICATION.
5. IN FORM, COMMUNICATION FOR VARIOUS PURPOSES MAY
BE___________AS CERTAIN PREDICTABLE PATTERN ARE OBSEVED IN
ADDRESSING ISSUES AND CONCERNS.
6. SOCIAL IN NATURE , PURPOSIVE COMMUNICATION INVOLVES THE
_________EXCHANGE OF THOUGHTS AND IDEAS WITH COMMON ENDS
AMONG PEOPLE.
7. _______RELATIONSHIPS, 8. ________INFLUENCES, AND EVEN GENDER
,9______ARE CONSIDERED TO COME TO A MUTUAL UNDERSTANDING
OF AND AGREMENT TO TRANSMITTED MESSAGE.
10. SPECIFIC________COMMUNICATION SKILLS MAY HAVE TO BE
MASTERED LIKEWISE TO ENSURE THAT INTENDED MESSAGE COME
CLEAR.
THINK IT OVER
1. THE BASIC RULE IN EFFECTIVE COMMUNICATION IS TO EXPRESS AND NOT TO
IMPRESS
2. PURPOSIVE COMMUNICATION IS MORE THAN JUST INTENDED
MESSAGES FOR HUMAN DISCOURSE.
3. PURPOSIVE COMMUNICATION In COMMUNICATING FOR________.
4. PURPOSIVE COMMUNICATION IS transactional COMMUNICATION.
5. IN FORM, COMMUNICATION FOR VARIOUS PURPOSES MAY BE___________AS
CERTAIN PREDICTABLE PATTERN ARE OBSEVED IN ADDRESSING ISSUES AND
CONCERNS.
6. SOCIAL IN NATURE , PURPOSIVE COMMUNICATION INVOLVES THE
interpersonal EXCHANGE OF THOUGHTS AND IDEAS WITH COMMON ENDS
AMONG PEOPLE.
7. Peer and power RELATIONSHIPS, 8. cultural INFLUENCES, AND EVEN GENDER ,9
differences ARE CONSIDERED TO COME TO A MUTUAL UNDERSTANDING OF AND
AGREMENT TO TRANSMITTED MESSAGE.
10. SPECIFIC WORK-RELEVANT COMMUNICATION SKILLS MAY HAVE TO BE
MASTERED LIKEWISE TO ENSURE THAT INTENDED MESSAGE COME CLEAR.
