Submitted to:

Mrs. Kenneth M. Vergara

Republic of the Philippines
Department of Education
Caraga Administrative Region
Division of Surigao del Norte
SURIGAO DEL NORTE NATIONAL HIGH SCHOOL
Surigao City
SENIOR HIGH SCHOOL

CROCHEQUET

A Business Plan
Presented to

KENNETH ANSTAN M. VERGARA

Entrepreneurship Subject Teacher

In Partial Fulfillment of the Requirement

for the Entrepreneurship Subject
First Semester – S.Y. 2022-2023

Kaye Loraine H. Silva

Angelica T. Gealogo

Bea Marie R. Balasabas

Princess Pychine Cabahug

Razel Mozar

Hargelyn Lambigit

Diane Eve Pilan

Augustus Michael Sanchez

January 2023
Chapter I

EXECUTIVE SUMMARY

“CROCHEQUET” is the proposed brand name for group 1’s entrepreneurial venture.

The label, “CROCHEQUET” is originally made and decided by the group with the

combination of “Crochet” and “Bouquet” which signifies the product that we offer which is a

Crocheted Flower Bouquet.

Wherein, the members of the project are Silva K., Gealogo A., Balasabas B., Cabahug

P., Lambigit H., Mozar R., Pilan D. and Sanchez A. As decided by the majority votes using a

poll, the initial capital to be provided by each will be 100 Php. And should there be shortage

of the total capital, another estimated contribution shall be mandated and every member are

expected to partake.

Since we are now back in our normal lifestyle, our target market will not only

surround in the school students and teachers. The group will also market the product to online

selling, such as Facebook or Instagram. Which will be an opportunity for us to negotiate

more than twelve (12) hours a day covered in seven (7) days a week.

Our product also comes with a free delivery within the city premises for every

minimum order of worth P205 of our crocheted flowers and if minimum order worth is not

reached shall be charged with extra P20. We also let our customers customize and decide for

their likings like the color and styles they want their flowers to be, so long if it’s applicable.

We assure you that what you see is what you get, and that we will not disappoint you.
Chapter Il

PROJECT BACKGROUND

A. Name of the Business

The name of the business will be "CROCHEQUET.", nowadays people tend to have a

hard time choosing what to give their loved-ones during special occasions or even just any

ordinary times.

We are giving all our efforts in constructing a worthy crocheted flower bouquet and

we will create a product that is worth its price.

B. Objectives

• to produce good quality and pleasing products

• to attain a product that can be stored forever

• to satisfy customers by giving them products based on their preferences

• customers gain a product that’s aesthetically pleasing yet only at a reasonable price

• to acquire better business/ managerial familiarities and enhance one's experiences

C. Project Proponents

The group will be composed of seven (7) members: Angelica T. Gealogo, Bea Marie

R. Balasabas, Kaye Loraine H. Silva, Princess Pychine E. Cabahug, Hargelyn Lambigit,

Diane Eve Pilan, and Michael Sanchez, however, other members of the class will also assist

the business, particularly with regard to financial concerns. Different tasks will be given to

each group. Additionally, we think about establishing work rotation to increase each group

member's adaptability. However, all groups will take part in the marketing and manufacturing
activities. Furthermore, each of them will participate in the many activities that will facilitate

better profit. Each will also offer their own activities, skills, and abilities to the business'

success.

D. General Description of the Business

Our group is engaging a handmade crafts business specifically a crocheted flower

bouquet The proposed business will be targeting all ages and backgrounds. There is a reason

why we chose this business. One of the reasons is that in order to deal with this kind of

business, we must first deal with a private endeavor like this. Since we are a pioneering

showcasing understudy, we need to understand how to manage and operate on a business.

Furthermore, finally, we need to offer others/people our product that is ideal as a gift or

simply for anyone.

Chapter III

PRODUCTS/SERVICES AND INDUSTRY PROFILE

A. Products

You give flowers and bouquets to express your feelings and appreciation, but they

wither within a week? well we offer you a quality crocheted bouquet of flowers that you and

your special someone will surely love. A typical bouquet of flowers ranges to P200 to P1000

which may be a little too expensive for some, but, we have just the right thing for you and for

your wallet as well!

We provide a product that is perfect as gifts or tokens which will surely be kept and stored for

as long as they want. Due to the stressful moments nowadays whether you’re working or just

a student, we hope to be part of your joy and satisfaction, by buying our bouquet we’ll give

you the assurance that it will truly be loved by you and to the person you’re giving it too.

Our product may not be useful to some but we believe that our product signifies love,

appreciation and admiration to the people they love, that’s why we offer this product that is

since nowadays people are more favorable towards online shopping, we will grab this

opportunity to promote our products in Social media, through Facebook we will be more

active and we can attract more people by posting because of the state of our Facebook

account where, majority of our friends are millennials.

Despite of the trials of our business, we believe that an entrepreneur has determination

and that we are willing to take the risk our business has to offer. Finally, we believe that

through our methods and skills or techniques we can create an impact to the society, a good

one. 😊
Chapter IV

MARKETING PLAN

A. MARKETING OBJECTIVES

1. To satisfy the needs and wants of the customer.

2. To provide aesthetically pleasing and affordable crochet flower bouquet that

customers really love.

3. To enhance the manufacturing and/or product delivery process.

4. To raise prices without damaging sales numbers.

5. To increase sales of particular product, in a specific market or price range.

1. PRODUCT OFFERING

We offer an aesthetically pleasing yet affordable flower crochet. We decided to

offer this product it's because Valentine’s Day is near, and it will be definitely be a

good fit to sell our product. We also emphasize a good service and a worthy flower

crochet for your loved ones.

2. PRICING

In pricing the product to be offered, we decided to use cost plus pricing

method. It includes all the other expenses.

Table 1. Raw Materials

Quantity Unit Description Total Price

4 Pcs. Crochet Yarn P 215.00

6 Pcs. Crochet Hook P 108.00

3 Pcs. Bouquet Wrapper P 150.00

3 Meters Ribbon P 54.00

Other Expenses:
Scotch tape P 39.00
Fare Expense P 22.00

TOTAL: P 588.00

3. PLACE

A. Business Location

Our business location will be the social media. Even after pandemic people’s way of

buying item has never changed. Despite of people being able to go outside and go back to

their normal life, it is still convenient to some to purchase online. With this advantage we can

now sell online easily and gain a potential market with this trend.

B. Distribution Strategies

Direct distribution will be used by our business because it allows us to sell and ship

products directly to customers. It also includes free delivery for those who order
online.

4. PROMOTION

In order to achieve awareness of the market, we decided to make a social

media promotion due to pandemic. Our business product will be posted on the social

media website such as Facebook and Instagram, this is the best way of promoting the

product and service in a more relaxed environment. For the succeeding months,

constant promotion will be done to attract more potential customers to patronize the

business. A discount of contains 10%, discounts will be given to the old and new

costumers to encourage purchasing the product.

CHAPTER V

TECHNICAL PLAN

A. Production Process

Below is the listed procedure of making the crocheted flower bouquet.

 Prepare and arrange crochet materials.

 Prepare the materials and proceed to crocheting process.

1. Using the crochet hooks, create a flower crochet

 After the making of the flowers, arrange the flowers into the bouquet wrapper for

aesthetics.

B. Production Size and Schedule

1. Production Size

The Size of the production will be based on the orders that we can receive

ahead of time. Therefore, we are already expecting to have a financial budget

considering the only amount that the members can provide. Since it is a very small

start-up business, the budget is also expected to be low. If orders that are being

acquired more than expected there shall be a cut off of order-taking.

2. Production Schedule

The manufacturing of the product will only operate twice (2) in a month

during the whole semester. Since the demand for our specific product is not usually

highly, so we may need to adjust our production schedules, Moreover, the schedule

will be covered within working days and mandatory presence of the assigned

members is to be implemented.
3. Office Hours

The official Facebook page of the business handled by the staff will start

accommodating order messages at 6:00 in the morning until 10 in the evening, which

the delivery will take part after the day of the ordering process.

C. Operation Site

The business venture covers one (1) product to market. Therefore, the manufacturing

site is to be conducted at a household only.

D. Equipment/Supplies Needed

The following table below shows the production supplies needed.

Table 2. Production Supplies

Quantity Unit Description Total Price

3 Meters Ribbon P 54.00

1 Roll Scotch Tape P 39.00

3 Pcs. Glue Stick P15.00

1 Pc. Glue Gun P79.00

TOTAL P187.00

E. Utilities

As for our production there are no usage of water and electricity during the

manufacturing process.

F. Cleaning and Maintaining Workplace

The business members within their respective schedule are ordered to follow

disciplinary actions of cleanliness and organization during manufacture. Such as; cleaning the

floor area, proper handling of tools & equipment, and proper disposal.
G. Production Cost

Table 3. Retail Price of Crocheted Flower Bouquet

Quantity Unit Description Total Cost

4 Pcs. Crochet Yarn P 215.00
6 Pcs. Crochet Hook 108.00
3 Pcs. Bouquet Wrapper 150.00
3 Meters Ribbon 54.00
Other Expenses:
Scotch tape P 39.00
Fare Expense P 22.00
Total P 588.00

Total P 588.00

Table 4. Retail Price of Crocheted Flower Bouquet

Total Production Cost P 588.00

Divided by no. of unit produced 4

Product Cost/Unit P 147.00

Multiply by Mark-up (%) 40%

Mark-up 58.8

Total Cost Unit P 147.00

Add: Mark-up 58.8

Retail Price P 205.8/ bouquet

Or

P206/ bouquet
CHAPTER VI

MANAGEMENT PLAN

A. Form of Ownership

The business is to be organized in a partnership form and it will be managed by all of

the members. They have the full authority and will contribute equally for the starting capital

towards the organization’s goal. So as to share skills and resources and share in the failures

and successes of the business.

B. Organization Chart

C. Job Description

General Manager

 Supervises business members as they complete their assigned tasks.

 Share knowledge and teach business skills

 Manages the workplace's rules and regulations.

 Examines each member's participation

Financial Manager

 Organize and maintain account transaction records

 Keep track of the financial budget

 Maintain cash flow

Financial Staff

 Organize and maintain account transaction records

 Keep track of the financial budget

 Maintain cash flow

Marketing Manager

 Develop and execute promotional marketing strategies

 To develop pricing strategies

 Create a list of product or service offerings.

Marketing Staff

 Develop and execute promotional marketing strategies

 To develop pricing strategies

 Create a list of product or service offerings

Production Staff

A. Production Manager

 Manage and assess manufacturing

 Make certain that all health and safety regulations are met and followed by all

members.

 Create production schedules

B. Other Production Personnel

 Assists in the production area

 Assists in the creation of the final product

 Cleans and maintains workplace premise

Service Staff

 Responds to client inquiries

 Overseeing the direct delivery process

D. Job Qualification

General Manager

 Mental, emotional, and physical fitness

 Must be knowledgeable in business and economics.

 Must possess the qualities of a good leader as well as adequate decision-making

abilities.

 Excellent verbal communication skills are required.

 Must have the ability to work under pressure

 Team-oriented mindset

Marketing Manager

 Mental, emotional, and physical fitness

 Must be skilled in marketing, business, or related to field

 Strong project management, multitasking, and decision-making abilities are required.

 Ability to implement objective marketing strategies

 Willing to work efficiently

Marketing Staff

 Mental, emotional, and physical fitness

 Must be skilled in marketing, business, or related to field

 Strong project management, multitasking, and decision-making abilities are required.

 Ability to implement objective marketing strategies

 Willing to work efficiently

Financial Manager

 Mental, emotional, and physical fitness

 Must be skilled in accounting, business, or related to field

 Has analytical thinking abilities

 Has financial management skills

 Willing to work efficiently

Financial Staff

 Mental, emotional, and physical fitness

 Must be skilled in accounting, business, or related to field

 Has analytical thinking abilities

 Has financial management skills

 Willing to work efficiently

Production Staff

A. Production Manager

 Mental, emotional, and physical fitness

 Has a thorough understanding of production management, risk

management, and safety regulations.

 Excellent organization and time management skills

 Excellent verbal communication skills

 Willing to work efficiently

B. Other Production Personnel

 Mental, emotional, and physical fitness

 Must be skilled in the manufacturing process

 Willing to work efficiently

C. Service Staff

 Mentally, emotional, and physical fitness

 Must have good communication skills

 Willing to work efficiently

E. Employee’s Substitute

Designation Substitute

General Manager Production Manager

Production Manager Production Personnel

Marketing Manager Marketing Staff

Financial Manager Financial Staff

Production Personnel Service Personnel

F. Project Implementation and Timetable

Activity December January February March April

1. Project Conceptualization

2. Preparation of Project

Feasibility

3. Release of Finances from

project proposal
4. Arrangement/Preparation

a. Facility

b. Equipment and

Accessories

c. Raw Materials

5. Start of Normal Operation

6. Promotion

The start of project conceptualization by the proponents is on December 4 –

December 15, 2023. And the preparation of project feasibility study is between on the last

week of December and the second week of January. Release of finances is expected to be

given on the third week of December. Moreover, the following weeks is to be conducted by

the proponents of arranging and preparing for the acquisition of the facility, equipment, and

raw materials. After the preceding activities, the start of operation shall then proceed. And

finally, the finished product will be promoted through e-commerce within the first week of

January.
G. Type of Operation

CROCHEQUET business is a manufacturing type of operation. Wherein the

entrepreneurs by raw goods to make an entirely new product and then market. The operation

will start at 9:00 in the morning to 5:30 in the afternoon covered in 4 working days in a

month. Furthermore, the staff will be working 8 hours in a day.

H. Operating Policies

These and the policies of the business that need to be followed.

1. The operation of manufacture will start at 9:00 in the morning until noon break,

from 11:00 am to 12:59 pm back to work at 1:00 pm and will adjourn 5:30 pm.

2. Facebook page main account opens at 6:00 a to 10:00 pm typically replies within

minutes.

3. Service staff must always communicate in a well-mannered or polite way.

4. Eating and using phone while working are prohibited.

5. Designation of staff per operation will be by shift.

6. Observe cleanliness and sanitation

7. Observe proper outfit

CHAPTER VII
FINANCIAL PLAN
A. Contribution Capital
The Business proponents contributed P100.00 each as an initial investment.
Therefore, the initial capital is P 800.00.
B. Total Production Cost
The following tables below show the necessary raw materials, equipment and supplies
that are essential for the production.
Table 5. Raw Materials
___________________________________________________________________________
___
Quantity Unit Description Unit Cost Total Cost____
4 Pcs. Crochet Yarn P 53.00 P 215.00
6 Pcs. Crochet Hook 18.00 108.00
3 Pcs. Bouquet Wrapper 50.00 150.00

___________________________________________________________________________
Total P 527.00

Table 6. Supplies
___________________________________________________________________________
Quantity Unit Description Unit Cost Total Cost
3 Meter Ribbon P18.00 P54.00
1 Roll Scotch Tape P39.00 P39.00
3 Pcs Glue Stick P5.00 P15.00
___________________________________________________________________________
Total P 108.00
Table 7. Equipment
___________________________________________________________________________
Quantity Unit Description Total Cost
1 Glue Gun (Mitsushi) P 79.00
___________________________________________________________________________
Total P 79.00

Table 8. Transportation Expense

___________________________________________________________________________
Quantity Unit Description Total Cost
Fare P 22.00
___________________________________________________________________________
Total P 22.00

Capital P 800.00
Raw Materials (527.00)
Supplies (51.00)
Equipment (79.00)
Transportation Expense ( 22.00)
Cash on Hand P 00.00
C. First Production Cost
The following table shows the raw materials that are used in the first production.
___________________________________________________________________________
Quantity Unit Description Unit Cost Total Cost____
4 Pcs. Crochet Yarn P 10.00 P 40.00
3 Pcs. Crochet Hook 18.00 54.00
1 Pcs. Bouquet Wrapper 50.00 50.00
1 Meters Ribbon 18.00 18.00
1 Roll Scotch Tape 5.00 5.00
___________________________________________________________________________
Total P 167.00
Add: Fare Expenses 22.00
Total: P 189.00
___________________________________________________________________________

Total Production Cost P 189.00

Divided by no. of unit produced 1
Product Cost/Unit P 189.00
Multiply by Mark-up (%) 35%
Mark-up 66
Total Cost Unit P 189.00
Add: Mark-up 66
Retail Price P 255/ bouquet