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Lacoste

Lacoste is a French high-end apparel company founded in 1933 known for its tennis shirts. It is headquartered in Paris and distributes from Troyes. While originally serious, Lacoste has adopted a more casual and preppy vibe under designers like Felipe Oliveira Baptista. The 2012 summer collection targeted youth in Europe with sporty and playful, high-end casual clothing inspired by the beach in classic, black, and bright colors using cotton and linen fabrics.

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312 views3 pages

Lacoste

Lacoste is a French high-end apparel company founded in 1933 known for its tennis shirts. It is headquartered in Paris and distributes from Troyes. While originally serious, Lacoste has adopted a more casual and preppy vibe under designers like Felipe Oliveira Baptista. The 2012 summer collection targeted youth in Europe with sporty and playful, high-end casual clothing inspired by the beach in classic, black, and bright colors using cotton and linen fabrics.

Uploaded by

prernarawal
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd

FASHION MERCHANDISING SOURCING

Felipe Oliveira Baptista Lacoste is a high-end apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously tennis shirts. The company was started by Rene Lacoste & Andre Gillier. Its corporate headquarter is at Paris (France) & distribution HQ at Troyes. It is a private retail industry. Many designers have designed for Lacoste. Portugal Designer Felipe Oliveira Baptista (current creative director), Christophe Lemaire & Tim Hamilton are a few names associated with Lacoste. The brand has pushed its boundaries from seriousness to a more casual/preppy vibe & is symbolic of fun, colors & energy through its collections.

Season: Summer 2012 Location: Europe (Paris) Category: Casuals Age Group/Size:Youth (18-30) Price Range: High End Look: Sporty, Playful Historic Importance: Associated with sports especially tennis Fashion Cycle: Sporty, Colorful Color Forecast: Classic White, Black & Bright Colors. Collection Theme: Beach Fabrics: Cotton & Linen Wovens & Knits

Prerna Rawal

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