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    Activity 1 - Distribution Management

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    beverly managaytay
    Lacoste is a French company founded in 1933 that sells clothing, footwear, and accessories. Their mission is to inspire movement and daring style through high quality products. Their marketing strategy focuses on the 4Ps and price, product innovation, and other factors that have led to their success. Distribution plays a key role by getting Lacoste products to consumers through both direct and intermediary channels at competitive prices and locations. Lacoste uses their own retail outlets, popular stores like Macy's and Nordstrom, and ecommerce sites. One improvement could be lowering prices and offering discounts so more customers can afford their premium products.

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    Activity 1 - Distribution Management

    Uploaded by

    beverly managaytay
    32 views2 pages
    Lacoste is a French company founded in 1933 that sells clothing, footwear, and accessories. Their mission is to inspire movement and daring style through high quality products. Their marketing strategy focuses on the 4Ps and price, product innovation, and other factors that have led to their success. Distribution plays a key role by getting Lacoste products to consumers through both direct and intermediary channels at competitive prices and locations. Lacoste uses their own retail outlets, popular stores like Macy's and Nordstrom, and ecommerce sites. One improvement could be lowering prices and offering discounts so more customers can afford their premium products.

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    An Activity for Distribution Management

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    Lacoste is a French company founded in 1933 that sells clothing, footwear, and accessories. Their mission is to inspire movement and daring style through high quality products. Their marketing strategy focuses on the 4Ps and price, product innovation, and other factors that have led to their success. Distribution plays a key role by getting Lacoste products to consumers through both direct and intermediary channels at competitive prices and locations. Lacoste uses their own retail outlets, popular stores like Macy's and Nordstrom, and ecommerce sites. One improvement could be lowering prices and offering discounts so more customers can afford their premium products.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    32 views2 pages

    Activity 1 - Distribution Management

    Uploaded by

    beverly managaytay
    Lacoste is a French company founded in 1933 that sells clothing, footwear, and accessories. Their mission is to inspire movement and daring style through high quality products. Their marketing strategy focuses on the 4Ps and price, product innovation, and other factors that have led to their success. Distribution plays a key role by getting Lacoste products to consumers through both direct and intermediary channels at competitive prices and locations. Lacoste uses their own retail outlets, popular stores like Macy's and Nordstrom, and ecommerce sites. One improvement could be lowering prices and offering discounts so more customers can afford their premium products.

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    DISTRIBUTION MANAGEMENT

    Managaytay, Beverly C.
    BSBA MM-2D

    LACOSTE
    Brand Overview
    Lacoste S.A. is a French company, founded in 1933 by tennis player René Lacoste, and
    entrepreneur André Gillier. It sells clothing, footwear, sportswear, eyewear, leather goods,
    perfume, towels and watches. The company can be recognised by its green alligator logo.

    Objectives
    The main objective of Lacoste is to inspire the brand
    mission, which is first and foremost focused on
    liberating movement, acting without constraints and
    daring to move past given codes to unite us even
    more. Also to make a unique casual luxury brand
    embodying elegance such as Frenchness. This
    requires a high level of quality and professionalism
    within areas such creation, style, manufacturing and
    retail.

    Marketing Strategy
    Marketing Strategy of Lacoste analyzes the brand
    with the marketing mix framework which covers the
    4Ps (Product, Price, Place, Promotion). Also they
    focused on a marketing mix that has worked very
    well. Likewise, its business strategies based on price
    focus, product innovation, and other factors are what help the brand achieve the success it enjoys
    today.

    Role of Distribution in their Marketing Mix

    The main role of distribution in the Lacoste marketing mix is that it helps the brand/company to
    deliver their product with the help of intermediaries, the right price that they will offer with a
    promotion that they can also offer to the customers in the right places. Also it helps to position
    itself competitively in the market and achieve its business goals & objectives and how effectively

    1
    a Lacoste firm gets its product to consumers and to end users. Lacoste firms can also sell their
    products directly to the consumer or through intermediaries.

    Selected Channel that Lacoste used

    Lacoste has its own retail outlets in big malls where there is a great footfall of people. They also
    make sure that the malls are visited by people who can afford the premium products. The outlets
    convey elegance through simplicity which adds to the value of the brand offering. Lacoste sells
    through popular stores like Macy’s, Nordstrom and Halls. The clothing and other products can be
    purchased through the website through card payment. Also, there is an option to return the
    product in 15 days after buying it if the customers want to do so. The orders are delivered in 3-7
    days depending upon the address of delivery. Also, Lacoste brand also sells on ecommerce sites
    like Amazon, Alibaba and Flipkart where there can be discounts obtained by the customers.

    Selected Members in their Channels

    Lacoste Company was composed of manufacturers, different channels (e-commerce and online
    market place), and intermediaries like retailers and wholesalers in different countries.

    Recommend 1 Improvement in Lacoste selected Strategy

    In my own opinion, I think the recommendation that I will offer Lacoste Company in terms of
    their pricing strategy is to give lower prices in their products that can benefit to all and that all
    customers can afford their products. Also, give a good discount for the customer so that they can
    have a good relationship with the customers.

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