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    Brand Extension For Pampanga's Best

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    Carl Rodrigo
    Mrs. Lolita Hizon started Pampanga's Best by curing unsold pork from a neighbor into tocino. This became very popular and led to the company's growth into a multi-million meat processing business with 11 core products. As competition grows, Pampanga's Best ensures product quality and innovation through research and uniquely designed systems to maintain brand value and customer loyalty. The company is now proposing to extend the brand into fried chicken using superior quality ingredients to satisfy customers.

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    Brand Extension For Pampanga's Best

    Uploaded by

    Carl Rodrigo
    211 views13 pages
    Mrs. Lolita Hizon started Pampanga's Best by curing unsold pork from a neighbor into tocino. This became very popular and led to the company's growth into a multi-million meat processing business with 11 core products. As competition grows, Pampanga's Best ensures product quality and innovation through research and uniquely designed systems to maintain brand value and customer loyalty. The company is now proposing to extend the brand into fried chicken using superior quality ingredients to satisfy customers.

    Original Title

    BRAND EXTENSION FOR PAMPANGA'S BEST

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    Mrs. Lolita Hizon started Pampanga's Best by curing unsold pork from a neighbor into tocino. This became very popular and led to the company's growth into a multi-million meat processing business with 11 core products. As competition grows, Pampanga's Best ensures product quality and innovation through research and uniquely designed systems to maintain brand value and customer loyalty. The company is now proposing to extend the brand into fried chicken using superior quality ingredients to satisfy customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    211 views13 pages

    Brand Extension For Pampanga's Best

    Uploaded by

    Carl Rodrigo
    Mrs. Lolita Hizon started Pampanga's Best by curing unsold pork from a neighbor into tocino. This became very popular and led to the company's growth into a multi-million meat processing business with 11 core products. As competition grows, Pampanga's Best ensures product quality and innovation through research and uniquely designed systems to maintain brand value and customer loyalty. The company is now proposing to extend the brand into fried chicken using superior quality ingredients to satisfy customers.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 13

    BRAND EXTENSION PROPOSAL

    WHAT IS PAMPANGA'S BEST?


    Pampanga’s Best, Inc. is a multi-
    million meat processing
    corporation, operated and owned
    by the couple, Mr. Angelo D. Hizon
    Jr. and Mrs. Lolita O. Hizon, and
    their twelve children. It
    manufactures eleven core products
    – Tocino, Hotdogs, Longaniza, Ham,
    Bacon, Tapa, Burger Patties, Corned
    Beef, Embotido, Barbecue, and
    Nuggets.
    The story goes that Mrs. Lolita O. Hizon neighbor, a meat vendor, had some
    unsold pork at the end of a market day and, not wanting to let these spoil, asked
    Mrs. Hizon’s help in cooking them. Mrs. Hizon came up with a formula to cure the
    meat; she revised the traditional Capampangan pindang (fermented pork),
    causing the pork to acquire the unique salty – sweet taste that we have all come
    to love. She called it “Tocino”, derived from a Spanish delicacy that is sweet.
    Eventually, she refined the formula and the processing procedures that caused
    the birth of Pampanga’s Best Tocino – The Original version of what has now
    become a national favorite. So, what started out as just a neighborly gesture to
    help a friend has turned out to be the cornerstone of a business and a staple
    item in the Filipino breakfast table.
    AddWhen Mrs. Lolita O. Hizon, is asked what she thinks is the secret behind her success she says, It’s love
    and compassion; and I believe it is more of a divine plan. All these years, I see a visible hand guiding us
    always for a purpose. I would say it is Divine Providence – that is the secret.
    Today, Pampanga’s Best, Inc. is a multi-million meat processing corporation, operated and owned by the
    couple, Mr. Angelo D. Hizon Jr. and Mrs. Lolita O. Hizon, and their twelve children. It manufactures eleven
    core products – Tocino, Hotdogs, Longaniza, Ham, Bacon, Tapa, Burger Patties, Corned Beef, Embotido,
    Barbecue, and Nuggets.
    True to it’s motto – Always the best from Pampanga’s BEST – the company puts prominence on the
    importance of high quality throughout it’s more than 40 years in the business, creating customer value,
    satisfaction, and loyalty. Also, it acquired the AAA Category, the highest level for a manufacturing plant,
    from the National Meat Inspection Service.
    Consumers’ taste for something new is endless, which leads to the development of new products based on
    the consumers’ preference and his environment. With the expertise and creativity of its Research and
    Development Team, the company is able to cater to the different needs and demand of the consumers.
    Competition is growing so fast – entrants of new and small enterprises and some companies are imitating
    our products, but with the company’s mission to adopt new technologies for the innovation of its products
    and service and its creatively and uniquely designed and well – executed systems, Pampanga’s Best is surely
    a brand to match; because the value it gives to it’s customers is irreplaceable.
    a subheading
    Pampanga's
    Best
    2 Century 4 Argentina

    1
    Funtastyk
    young 3 Purefoods 5
    pork
    ESSENTIAL FACTORS THAT WAS CONSIDERED AND RESEARCHED BEFORE
    DECIDING ON THE BRAND EXTENSION

    Quality of parent brand Parent brand strength Brand fit


    The company utilizes superior Considered as the first and To ensure that the new product is
    quality resources from world class original Tocino Maker in the consistent with the brand image.
    and accredited suppliers to ensure World. It is also a multi-million Pampanga's Best is known for
    production of quality and safe meat processing corporation, making meat products, therefore
    foods. the brand extension must be in
    the same category.
    Introducing! the new product of Pampanga's Best:

    FRIED CHICKEN
    This chicken is 99.9% fresh
    and was raised on a farm. It is
    superior to other fried
    chicken since it has several
    ingredients that will satisfy
    customers..
    MARKETING STRATEGIES

    EMBRACING ADVERTISMENT OFFER


    GLOBAL MARKET CONFIGURATIONS
    Brand can transport
    the product with Competition with
    ease. other brands that are
    Brand will attract known for selling the
    and gain more best fried chicken.
    customer loyalty.
    THANK YOU!

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