CENTURY PACIFIC FOOD, INC.
COMPANY
A NARRATIVE REPORT BY
CHRISTINE JUCOM
II. NATURE OF THE BUSINESS
Century Pacific Food, Inc. was incorporated and registered with the Philippine Securities
and Exchange Commission (SEC) on October 25, 2013. The Parent Company is primarily
engaged in the business of buying and selling, processing, canning and packaging, and
manufacturing all kinds of food and food products, such as but not limited to fish, seafood, and
other marine products, cattle, hog, and other animals and animal products, fruits, vegetables,
and other agricultural crops and produce of land, including by-products thereof.
The Parent Company’s shares of stocks were listed in the Philippines Stock Exchange
(PSE) on May 6, 2014, through an initial public offering (IPO) and the listing of 229.65 million
shares in the PSE at a total value of P3.3 billion.
The Parent Company is a majority-owned subsidiary of Century Pacific Group, Inc.
(CPGI) the ultimate parent. CPGI is a corporation registered with the Philippine SEC and
domiciled in the Philippines.
The Parent Company’s registered office and principal place of business is located at 7th
floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City,
Philippines.
III. DESCRIPTION OF PRODUCTS AND SERVICES
LOCAL PRODUCTS
As a leading food manufacturer in the Philippines, Century Pacific Food was able to
redefine the shelf-stable food category by combining the convenience of packaging with the
nourishment offered by our marine, meat, milk, coconut, and plant-based products.
MARINE
Tuna
Century Pacific Food, Inc.’s tuna enterprise is composed of Century Tuna, 555 Tuna,
Blue Bay Tuna, and Fresca Tuna which offer delicious, healthy and superior quality tuna meals
every day. We are consistent in introducing delightful new flavors and variants that every family
member can enjoy. Today our brands remain household favorites, making CNPF the first name
in tuna.
It takes a state-of-the art canning facility in Southeast Asia to manufacture and market
all these leading brands, assuring consumers of cleanliness, efficiency and superior quality. Its
location at the heart of the Philippines tuna capital, General Santos City, guarantees the
freshness of our fish, as well as quick and efficient delivery of our products to a network of
distributors nationwide.
Sardines
Century Pacific Food Inc.’s sardine’s business packs value with good taste and quality in
the canned sea foods category. Canned sardines, bangus (milkfish), mackerel, and squid are
branded 555, Blue Bay, Lucky 7, and Century.
In 1984, responding to the sardine shortage in the country, Century Pacific Food Inc.
(CNPF) began producing canned sardines under the 555 name, with a taste profile suited to the
Filipino family. Highly visible advertising and marketing strategies pushed 555 Sardines to new
heights.
MEAT
Century Pacific Food Inc.’s meat brands equate to good quality and affordability:
Argentina Corned Beef, 555 Carne Norte, Argentina Meat Loaf, Argentina Beef Loaf, Shanghai
Luncheon Meat, and Wow line of prepared meals. These brands have made CNPF the market
leader in the canned meat category.
Century Pacific Food Inc.(CNPF) came at a time when prohibitively expensive canned
goods filled the supermarket shelves. Local canned meat was sold at small 150-gram sizes.
CNPF introduced Argentina Corned Beef: premium corned beef with longer strands, packed in
175-gram cans, sold at a very affordable price. This allowed CNPF to elevate the standard of
local canned meat, and made it affordable to the average consumer as well. The growth of the
Argentina brand was phenomenal, becoming number one in less than a year after its launch.
Century Pacific Food, Inc.(CNPF) brands are canned in highly automated facilities in
LIIP, Mamplasan, Laguna, that ensure manufacturing efficiency and excellent product quality.
MILK & MIXES
In 2001, Century Pacific Food Inc.(CNPF) expanded into the canned milk market via the
liquid milk and powdered milk brands that include Angel Evaporada, Angel Filled Milk, Angel
Condensada, Birch Tree Filled Milk, and Birch Tree Powdered Milk.
Angel quickly became a household name as a value-for-money brand. Sales flew and
quickly landed Angel in the top three in its category.
After the success of Angel, Birch Tree, known as “everybody`s milk” in the 1980`s to
the early 1990`s was relaunched. Later on, the Birch Tree Evaporated Filled Milk was also
introduced. Angel and Birch Tree are processed in a manufacturing facility in Bagumbayan,
Taguig City. The facility adheres to strictest product quality prescription and operating efficiency
standards.
COCONUT
Century Pacific Food, Inc. (CNPF) distinguishes itself as a world-class manufacturer of
locally sourced coconut products, having attained multiple certifications. By leveraging our
manufacturing, marketing, and distribution know-how, CNPF entered the domestic coconut
market with its Coco Mama brand. Coco Mama partners the taste and quality of freshly pressed
coconut cream with the convenience of shelf-stable packaging to provide trouble-free
preparation of delicious coconut-based dishes that are frequently prepared across the country.
CNPF manufactures Coco Mama in General Santos City where there is an abundance of
coconut plantations. Each product is cut, pressed, and packed on the same day to ensure
freshness, a testament to our uncompromising adherence to quality and manufacturing
efficiency.
PLANT-BASED
Propelled by our desire to offer healthy and nutritious food and beverage for all,
CENTURY PACIFIC FOOD, INC. ventures into the plant-based meat alternative category with the
launch of unMEAT. Using our years of experience working with proteins, we’ve made available a
range of plant-based meat alternatives that unBELIEVABLY and unDENIABLY look, feel, and
taste like meat!
Made with the goodness of non-GMO plant sources and simple ingredients, unMEAT products
are:
Rich in fiber
A good source of protein
Cholesterol-free
Transfat-free
Egg-free
Dairy-free
And have no added preservatives!
unMEAT can be enjoyed in many ways as it comes in four delightful variants — burger
patties, sausages, giniling and, yes, even nuggets!
EXPORT PRODUCTS
Century Pacific Food is a trusted international partner for customers around the world.
We produce our own branded products as well as private-label products for sale in international
markets.
BRANDED EXPORT
Century Pacific Food, Inc Global Brands business unit has gone well beyond the
boundaries of its home country, the Philippines.
With well-loved brands such as Century Tuna and 555 marine products, Argentina
canned and frozen meat, Coco Mama coconut milk, Birch Tree powdered milk, Angel canned
milk, and Kamayan condiments, the Global Brands business unit has established shelf presence
in thousands of ethnic outlets and mainstream retail chains across 80 countries. The company’s
flagship brands are carried by multinational retailers such as Walmart, Safeway and Albertsons
in North America, Carrefour and Giant in the Middle East, China and selected European
countries, the Dairy Farm Group in Asia Pacific, Woolworths and Coles in the Pacific and the
NTUC in Singapore.
With offices established in the USA, China, and Vietnam, it has sustained profitable
growth year on year. Though majority of the products sold are made by CPFI plants in the
Philippines, Global Brands brings leading quality canned and frozen meat products in countries
where import regulations prove restrictive by co-opting a total of fourteen toll manufacturing
facilities worldwide. These toll packers are located in Brazil, the Netherlands, Poland, UAE,
Australia the Middle East and the USA. We also invested in a meat plant in Seattle to serve the
frozen meat requirements of the USA and Canada.
In the face of the 2020 COVID pandemic, highly respected entities such as the Temasek
Holdings of Singapore and Arcenciel of Lebanon have written letters of appreciation for the
continuity of food supply and prompt crisis response of Century Pacific through its Global
Brands arm. 2020 sales growth was more than 90% despite the challenges imposed by the
global health crisis.
TUNA OEM EXPORT
Proud of the quality excellence and goodness for which our brands are known in our
home country, we bring these products overseas for the rest of the world to enjoy. From our
multi-accredited processing facilities, we export our branded products to continents and
territories around the globe.
COCONUT OEM EXPORT
Century Pacific Agricultural Ventures Inc. (CPAVI), a subsidiary of Century Pacific Food
Inc., is an integrated coconut manufacturer with an awarded and strategic facility located in
General Santos, Mindanao, Philippines. Goods that are produced by the company include
Coconut Water, Desiccated Coconut, Virgin Coconut Oil, Coconut Milk and Cream and Coconut
Flour. Our products are sold across two channels: branded retail and private label. With a
complete set of quality certificates, from BRC, HACCP, Organic (Eco-Cert), Halal and Kosher,
CPAVI produces only the best Filipino coconut products with world class quality. Committed to a
sustainable coconut industry and improving the lives of our farming communities, CPAVI gives
back to our coconut farming partners via seedling distribution and micro-financing to cite the
least.
FOOD SERVICE PRODUCTS
MARINE
Tuna & Sardines
The line of tuna products allows you to offer foodservice customers a wide range of
recipes that are tasty & healthy, giving you the edge to take advantage of the growing health
consciousness.
MEAT
Canned and Frozen
Be creative and choose from a wide array of choices from hotdogs, bacon, ham, corned
beef and many more to cater your foodservice needs.
MILK & MIXES
The dairy products are meant to complement sweet & savoury dishes. Creamy,
delicious, affordable—key to recipe suggestions all aimed at increasing customer satisfaction
and repeat sales.
The sauces, dips, and dressings products are produced in the state-of-the-art facility,
co-developed with our foodservice customers, by our expert chefs, and food scientists. We
guarantee we have the sauces you need that your customers will love.
CUSTOMIZATION
Century Pacific Food Inc. – Food Service has the capability to develop and customize
product, packaging, and labelling, for our institutional clients.
IV. TARGET CLIENTELE
CNPF targets to end full-year 2020 with revenue and net income growth of
approximately 20% each. The Company ended the first nine months of the year with increases
of 21% on topline and 26% on bottomline, respectively. It expects growth to remain in double-
digit territory for the balance of 2020.
For 2021, CNPF aims to revert to its usual growth target of 10 to 15%. The Company
expects resilient demand for its core branded products, given their staples nature and
positioning as value-for-money and highly trusted names. Growth will likewise be supported by
the (i) recovery in its tuna export business, (ii) increased demand for its coconut export
business, and (iii) a variety of new product innovations across the Company’s various branded
businesses. Lastly, it expects to benefit from reduced one-off operating expenses related to the
COVID-19 pandemic in 2021 versus 2020.
V. ORGANIZATIONAL STRUCTURE
VI. COMPANY RULES AND REGULATION
The purpose of this Privacy policy is to address corporate requirements on compliance to
data privacy laws and to communicate the personal information-handling practices of Century
Pacific Food, Inc.
It also aims to provide all stakeholders within the company a complete understanding of
the way personal information is collected, stored, accessed and shared and thereby ensure the
strict compliance of Business Unit Heads, Heads of Corporate Divisions and Departments and
their respective Managers, Team Leads and employees who are given the task to process
personal information.
This information security policy is adopted to address corporate compliance with the
Republic Act No. 10173 or the Data Privacy Act of 2012, its Implementing Rules and
Regulations, and other relevant policies, including issuances of the National Privacy
Commission. It also encapsulates the privacy and data protection protocols that need to be
observed and carried out within the Company for specific circumstances (e.g., from collection to
destruction), directed toward the fulfillment of the rights of data
subjects/employees/customers/business partners.
This policy manual informs all employees of data protection measures in place, and to
serve as guide in the exercise of rights under RA 10173.
All Department Heads and Business Unit Heads of the Company are fully accountable in
ensuring that ‘private information’ as defined in this policy which are handled by their respective
departments and business units are processed in a secure manner as defined in this policy
document.
Department Heads and Business Unit Heads are responsible for the privacy risk
assessment of all business processes under their respective units that process any personal
data of their employees, suppliers, partners and customers. Lastly, Department Heads and
Business Unit Heads are expected to report without delay any form of data privacy breach to
the Company President or to the Data Protection Officer in the soonest possible time for proper
disposition and reporting to concerned government agencies.
Violations and Penalties
Breach of this policy whether intentional or due to negligence is subject to
administrative penalties that may include documented counseling, suspension or outright
dismissal as determined by the company depending on the gravity of the policy violation.
Any incident of breach of privacy of private, sensitive private and privileged information
will be reported to the National Privacy Commission as mandated by law and may be subject to
criminal investigation and charges as deemed appropriate by the NPC.
VII. FOOD QUALITY AND SAFETY
Century Pacific Food, Inc. aim to uphold food quality and safety at all times. The
successful launches of product innovations and well-maintained food quality and safety are
outcomes of the time invested by the Research and Development and Quality Assurance teams
in technical training, proficiency testing, and raw material safety testing.
The Quality Assurance teams ensure the high quality and safe handling of our food
products, adhering to international standards such as the Philippine National Standard,
Association of Official Agricultural Chemists, Compendium of Microbiological Criteria for Food,
Codex Alimentarius, and ASTM International.
With our expanding global reach, we also comply with the international food safety
labelling standards of the U.S., Canada, Europe, U.K., Australia, Japan, Russia, U.A.E., Saudi
Arabia, and Israel. These are achieved through our robust quality assurance processes.
