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Swot Analysis of Mcdonalds - Artuz (Morning Star)

The SWOT analysis of McDonald's highlights its strengths such as brand recognition and financial stability, while noting weaknesses like a lack of product innovation and a declining reputation. Opportunities for growth include expansion in Asian markets and partnerships, whereas threats encompass intensifying competition and lawsuits related to health concerns. Overall, the analysis underscores the need for McDonald's to adapt to changing customer demographics and market conditions.

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May
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37 views1 page

Swot Analysis of Mcdonalds - Artuz (Morning Star)

The SWOT analysis of McDonald's highlights its strengths such as brand recognition and financial stability, while noting weaknesses like a lack of product innovation and a declining reputation. Opportunities for growth include expansion in Asian markets and partnerships, whereas threats encompass intensifying competition and lawsuits related to health concerns. Overall, the analysis underscores the need for McDonald's to adapt to changing customer demographics and market conditions.

Uploaded by

May
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

SWOT ANALYSIS OF

MCDONALDS
Strengths Weaknesses Opportunities Threats
A well-known brand Lack of product Expansion in the Asian Intensifying
name in fast food innovation Markets competition
industry.
Innovative and Poor economic
Market leadership Calorie heavy menu healthier menu situation globally

Strong position Declined reputation due Partnership with other


domestically and to HR issues and legal brands Weakened dollar
globally hassles
Marketing
Financially strong Dissatisfied franchises opportunities born of Increased health
changing customer consciousness
demographics
Marketing and Training costs are Expanding on the
customer engagement elevated due to high advertising on being Lawsuits for offering
turnover more socially unhealthy foods
responsible

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