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    Swot Analysis of Mcdonalds - Artuz (Morning Star)

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    Swot Analysis of Mcdonalds - Artuz (Morning Star)

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    May
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    14 views1 page

    Swot Analysis of Mcdonalds - Artuz (Morning Star)

    Uploaded by

    May

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 1

    SWOT ANALYSIS OF

    MCDONALDS
    Strengths Weaknesses Opportunities Threats
    A well-known brand Lack of product Expansion in the Asian Intensifying
    name in fast food innovation Markets competition
    industry.
    Innovative and Poor economic
    Market leadership Calorie heavy menu healthier menu situation globally

    Strong position Declined reputation due Partnership with other


    domestically and to HR issues and legal brands Weakened dollar
    globally hassles
    Marketing
    Financially strong Dissatisfied franchises opportunities born of Increased health
    changing customer consciousness
    demographics
    Marketing and Training costs are Expanding on the
    customer engagement elevated due to high advertising on being Lawsuits for offering
    turnover more socially unhealthy foods
    responsible

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