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    Coffeehouse Business Plan: " You Deserve A Good Taste "

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    Gwyn's Coffee aims to become the largest coffee producer in the Philippines through opening new outlets and increasing annual sales. Their unique selling point is providing high quality coffee products at affordable prices. The business will be run by 5 entrepreneurs and offer a variety of coffee drinks and beans. They have developed a marketing plan to promote the business through social media and flyers. Financial projections estimate over $190,000 in net profit in the first year.

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    Coffeehouse Business Plan: " You Deserve A Good Taste "

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    Do Do
    82 views12 pages
    Gwyn's Coffee aims to become the largest coffee producer in the Philippines through opening new outlets and increasing annual sales. Their unique selling point is providing high quality coffee products at affordable prices. The business will be run by 5 entrepreneurs and offer a variety of coffee drinks and beans. They have developed a marketing plan to promote the business through social media and flyers. Financial projections estimate over $190,000 in net profit in the first year.

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    Gwyn's Coffee aims to become the largest coffee producer in the Philippines through opening new outlets and increasing annual sales. Their unique selling point is providing high quality coffee products at affordable prices. The business will be run by 5 entrepreneurs and offer a variety of coffee drinks and beans. They have developed a marketing plan to promote the business through social media and flyers. Financial projections estimate over $190,000 in net profit in the first year.

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    © All Rights Reserved
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    82 views12 pages

    Coffeehouse Business Plan: " You Deserve A Good Taste "

    Uploaded by

    Do Do
    Gwyn's Coffee aims to become the largest coffee producer in the Philippines through opening new outlets and increasing annual sales. Their unique selling point is providing high quality coffee products at affordable prices. The business will be run by 5 entrepreneurs and offer a variety of coffee drinks and beans. They have developed a marketing plan to promote the business through social media and flyers. Financial projections estimate over $190,000 in net profit in the first year.

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    COFFEEHOUSE BUSINESS PLAN

    Prepared by
    Jamaica Salibio
    Francis Aira
    Gondao Leopoldo
    Gwyn Vincent
    Guinang Jino

    June 23, 2021

    “ You deserve a good taste “


    Executive Summary
    Objectives:

    1. To be the country’s largest and astounding coffee-producing company for all years.

    2. To increase 35% in annual sales by January 20, 2032.


    3. Become as the Best New Coffee Shop in the Philippines
    4. Improving the customer satisfaction through the good quality of products
    5. Turn in profits from the first year of operations.
    6. The creation of unique, innovative and healthy products.
    7. Four new Outlets in next five years in other cities of Visayas
    8. To exceed 6 million in annual sales by the third year of plan implementation.

    Unique Selling Point:

    Providing a good taste of morning and evening bags of coffee at an affordable price.

    About Us
    Gwyn's Coffee will open its astounding coffee grounds and beans to the people around Sitio Lapay,
    in Bayawan City area that will be run by 5 of us, a coffee enthusiast, and entrepreneur. It will be a
    shop that sells good snacks and the best types of coffee in our place.

    Products & Pricing


    Gwyn's Coffee will be a cafe that offers coffee products, including whole or ground beans. These
    products will be offered to consumers within the Visayas area. Take-out or not, customers can
    order coffee products at reasonable prices between ₱5 to ₱150. 
    PRODUCTS & SERVICES:

    FRESH BEAN AROMA'S

    For the first time we are producing coffee bean for testing the consumer market.
    We are going to make a coffee beans in many types coffee flavors in both cold and boiled water.

    FOREIGN FLAVORS

    our foreign coffee flavors we initially introduced Americano, French vanilla, Caramel Macchiato,
    Pumpkin spice and Mocha.

    OUR SPECIALTY

    Our specialty, we produce creative taste for everyone, and the good news is drinking coffee
    reduces 0.5% fat level on every human body and add extra caffeinated masculinity energy for
    Men.

     Mallunggay latte
     Rainbow latte
     Butter coffee
     Rose latte
    KEYS TO SUCCESS FACTORS:
     Store design that will be both visually attractive to customers, and designed for fast
    and efficient operations.
     Employee training to insure the best coffee's preparation techniques.
     Marketing strategies aimed to build a solid base of loyal customers
     The products we serve are of the highest quality.
     Customer satisfaction with high quality coffee bean and services
     Competent management staff who makes the coffee’s morning fresh and good condition.
     Management that treats every employee equally. We create an atmosphere
    where employee's love coming to work and can earn good money.
     Our commitment to providing excellent quality coffee's at all times
     Excellent Customer Service. Quick delivery and each customer will be treated as would an
    honored guest in our homes
     Fresh coffee aroma's daily will give customers a unique experience.
     Maintain good relationships with reliable supplier.
    MISSION:

    Establish Gwyn’s coffee shop as the Local leading source of healthy and delicious
    coffee, the form of sweet lovely coffee aroma's with an uncompromising
    commitment to making a difference through our values.

    VISION:

    Explore all over the Philippines from best coffee providing for all their needs always
    with the assurance of outstanding quality.
    NAME OF THE SUPPLIERS O RAW MATERIALS:

    In our Country:
    1. Northern City of Lipa, Batangas.
    2. Nueva Viscaya.
    3. Online Shopping Platforms

    Target Market
    Gwyn's Coffee will serve the general consumers of Lapay, Negros Oriental, from ages 18
    years old and above. Whether you are Filipino or not, or resident or tourist, you can enjoy
    the great value of the best coffee.

    Competition:

     NONE
    SWOT Analysis

    STRENGTHS WEAKNESSES OPPORTUNITIES THREATS


    Imports coffee
    Insufficient
    products from No meals Direct reseller of
    coffee
    trusted available coffee products
    machines
    suppliers
    Offers Fast-growing
    Possibilities of
    authentic The lack of competition
    expanding the
    coffee coffeehouse staff within the
    coffeehouse
    products place.

    Marketing Plan:
    The marketing team will do the following marketing strategy:

    The first phase will be to expand the reach of the business. To do this, the marketing
    officers will create an account on different platforms, including Facebook and
    Instagram, to showcase the variety of products that the company offers into a specific
    target market. This will be monitored for the longest-running time until the launch of the
    business.

    The second phase reaches the people within the area of the business. Flyers and
    vouchers will be distributed to interested individuals to inform them about the upcoming
    discount rates.

    Operational Plan:
    The coffeehouse will be located at Sitio Lapay Purok 1 near at Catholic Church.
    The business will involve 7 employees that will be divided into the following
    departments:

    1. Management
    2. Marketing
    3. Operations & Service

    ASSIGNE DEADLIN
    ACTION PURPOSE
    D TO E
    Get the
    Monitor the
    Gwyn best coffee December
    distribution
    Vincent products 22, 2031
    cycle.
    on time
    Improve
    Check
    Leopolodo the December
    clients'
    Gondao customer 25, 2031
    reviews.
    service

    Team:
     Gwyn Vincent
     Jamaica
     Francis Aira
     Jino
     Leopoldo

    Financial Plan:

    Start-Up Costs
    PERCENTAGE OF
    DESCRIPTION AMOUNT
    TOTAL
    Commercial Space ₱30,000.00 10.14%
    Licenses & Permits ₱10,500.00 3.67%
    Supplies ₱60,000.00 36.15%
    Coffee house ₱100,000.00 60.04%
    Start-Up Fund
    ₱0.00 0%
    Available
    Total Start-Up Fund
    ₱200,500.00 100%
    Required

    Projected Profit & Loss Statement

    DESCRIPTION YEAR 1 YEAR 2 YEAR 3


    Sales ₱920,000.00 ₱1,140,000.00 ₱1,465,000.00
    Less Cost of
    Sales
    Materials ₱131,000.00 ₱134,000.00 ₱133,800.00
    Freight ₱12,000.00 ₱12,000.00 ₱13,400.00
    Total Cost of
    ₱303,000.00 ₱386,000.00 ₱397,200.00
    Sales
    GROSS
    ₱687,000.00 ₱6104,000.00 ₱7127,800.00
    PROFIT

    Less Expenses

    Wages ₱30,000.00 ₱37,000.00 ₱40,000.00


    Maintenance
    ₱10,000.00 ₱12,000.00 ₱12,000.00
    Fees
    Accounting
    ₱80,000.00 ₱80,400.00 ₱80,000.00
    Fees
    Electricity ₱48,000.00 ₱49,500.00 ₱60,000.00
    Insurance ₱20,000.00 ₱20,000.00 ₱20,000.00
    Uniform ₱2,500.00 ₱3,000.00 ₱3,000.00
    Rent ₱40,000.00 ₱40,000.00 ₱40,000.00
    Marketing
    ₱10,000.00 ₱10,000.00 ₱10,200.00
    Materials
    Depreciation ₱5,000.00 ₱5,300.00 ₱5,200.00
    WiFi Service ₱120,000.00 ₱140,000.00 ₱155,000.00
    Total Expenses ₱365,500.00 ₱398,200.00 ₱400,900.00
    NET PROFIT/
    ₱190,500.00 ₱210,800.00 ₱243,900.00
    (LOSS)

    Appendix

    Situational analysis – External Environment


    Influence
    External Environment Opportunity Threat
    (1-10)
    ECONOMIC:
    Stage of the economic cycle Yes 7
    Current interest rate Yes 7
    Average disposable income Yes 6
    DEMOGRAPHIC:
    Population growth and make-up Yes 5
    Household structure (e.g. singles. Yes 6
    families)
    Geographic distribution Yes 8
    Level of education Yes 7
    TECHNOLOGY:
    Innovations in the manufacturing
    process
    Technological developments
    (substitute products)
    SOCIAL/CULTURAL:
    Corporate social responsibility Yes 5
    Environmentally friendly ‘green’ Yes 6
    products
    Standard of living Yes 7
    Percentage of work to leisure time Yes 5
    POLITICAL/LEGAL:
    Regulatory environment and
    legislation
    Compliance with standards and
    codes
    ENVIRONMENTAL:
    Climate Change & Carbon Trading
    Eco-efficient manufacturing
    PHYSICAL FACTORS:
    Climatic conditions
    Water restrictions Yes 6
    Infrastructure - transport, Yes 8
    communications and services

    Rating: 1 = Low, 10 = High

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