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Case Study

The document discusses Jollibee's effective marketing campaign and strategies a competitor could use. It argues that businesses should rely heavily on social media to engage customers, monitor competition, and respond to queries. The main challenge businesses face is limited resources, which can be addressed by directly linking marketing activities to sales results and tracking leads from start to finish.

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Joana Marie Cabute
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2K views1 page

Case Study

The document discusses Jollibee's effective marketing campaign and strategies a competitor could use. It argues that businesses should rely heavily on social media to engage customers, monitor competition, and respond to queries. The main challenge businesses face is limited resources, which can be addressed by directly linking marketing activities to sales results and tracking leads from start to finish.

Uploaded by

Joana Marie Cabute
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

1. Do you agree that Jollibee’s campaign is effective? Why or Why not?

We all know that Jollibee is our childhood best fast-food ever until now. We also know
that everyone has different idols. So to gain more customers, the Jollibee’s campaign is
much effective especially to those teenagers. They made a highest quality content to
attract more customers. They create lots of entertainment to entertain they customer
especially for those adults. Through their effective marketing campaign, lots of people
will go to their place and Jollibee deserves some awards to continue their effective
marketing strategy to catch the attentions of their customer.

2. Assuming that your company is Jollibee’s main competitor, what counteractions will
you do to compete with Jollibee’s marketing efforts/success?
If I am the main competitor of Jollibee, I will make the better campaign to catch the
attention of people. And give the very cheapest product but delicious at the same time. I
will think more strategy to touch the heart of the viewers of my campaign to come over to
my fast-food and try much affordable meals. Lastly, I will create a very catchable ads to
attract more customer than Jollibee can do.

3. In the age of technology, should businesses heavily rely on social/mass media? Justify
your answer?
It will help you increase your brand authority, brand trustworthiness, and it will even help
you engage with customers. You also see that increasing your customer interactions and
engagement with social media isn't really that difficult to do. But the effort you do put in
can have a major pay off. It helps to reach to your targeted audience, stay engaged with
them, and respond to their queries instantly. It is a great way to evaluate your competition
by monitoring their social media pages.

4. In a marketing perspective, what are the challenges most businesses face today and
how can they address it?
I think the challenges most businesses face today is about securing enough resources.
Many marketers see it as a challenge to get enough hands on deck and secure sufficient
budget without having to pull the plug before they see results. If you’ve been wondering
how to solve your marketing problems given your lean budget, it could help to show the
decision-makers the direct link between your marketing activities and sales results. Your
marketing efforts should collect leads and track them from start to finish, instead of
simply passing those leads on to sales.

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