SENIOR HIGH SCHOOL

EMPOWERMENT TECHNOLOGY
DEVELOPING AN ICT PROJECT FOR SOCIAL CHANGE

QUARTER 4 -Module 3

WEEKS 3 (Number of Hours: 64 Hours)

LEARNING COMPETENCIES16-19:
Identify a local or regional cause or issue for Social Change related to specific
professional tracks that can be addressed or tackled using an ICT Project for Social
Change CS_ICT11/12-ICTPT-IIm-p16
Analyze how target or intended users and audiences are expected to respond to
the proposed ICT Project for Social Change on the basis of content, value, and
user experience CS_ICT11/12-ICTPT-IIm-p17
Integrate rich multimedia content in design and development to best enhance the
user experience and deliver content of an ICT Project for Social Change CS_ICT11/12-
ICTPT-IIm-p18
Develop a working prototype of an ICT Project for Social Change
CS_ICT11/12-ICTPT-IIm-p19
WHAT'S NEW?

LESSON 10
Developing an ICT Project for Social Change

In this module discussesdeveloping an ICT Project for Social Change

covering the topics of:

1. Planning and conceptualizing an ICT Project for Social Change

2. Research for ICT Projects, Audience profiling, (demographics and
psychographics)
3. Designing and copywriting for ICT Projects
4. Developing and constructing the ICT project
Samples of these advocacies or projects include but are not limited to:
1. Antidrug campaigns
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber bullying, copyright infringement,
green technology, and Internet addiction

WHAT I NEED TO KNOW?

OBJECTIVES:
At the end of the this module , the teacher should be able to:

1. Assist students to curate local community resources, namely:

a. identify and gather art ideas and materials available in the community;
b. organize materials reflective of the group’s content, theme, and purpose;
2. guide students to make decisions on the appearance and content of a website
such as to:
a. develop an appropriate design based on the previous knowledge acquired
in the course;
b. plan the details involved in the various phases of building a website; and
3. assist students to identify possible items in the website which may be considered
as invasion of privacy, items that could endanger minors, or items that could affect
community norms and mores.
WHAT I KNOW?

Before heading on to our lesson, let us first check what you already know. Read
the statements carefully, and determine what is being referred to, then write your
answers in your notebook
1. It involves the actual creation of the website(s) / page, this
involves the production of images, infographics and etc.
2. It involves that actual release of the website / page for public view
and promotion. Promotion typically starts before the actual release.
3. It involves responding to feedback of your website / page visitors
and continuing to improve the website/page.
4. social media do not control their lives, but gets anxious when
unable to access networks. (20% of Facebook users would feel anxious or isolated if they
had to deactivate their accounts.
5. popularity contest, high numbers of followers, fans, likes and
retweets. (1 out of 10 Twitter users want more followers than friends.)

Congrats, you deserved to be the lucky one. But we will see

if your answers are correct. Just continue reading and
learning.
WHAT'S NEW?

Planning a Social Campaign:

• Before starting a project or campaign, you should be able to do the necessary paperwork
better known as a Concept Paper. This allows experts to see if your project is doable over
the time frame that was given and if it is significant enough to be made into reality.
Concept Paper
• It is a document used to convince a panel of potential funders to help a product, program,
or service become a reality

Five Elements of a Concept Paper:

1.Introduction
2.Purpose
3.Description
4.Support
5.Contact Information

1. Introduction
❖ This includes your mission and vision and a brief introduction of your project /
campaign.
2.Purpose
❖ This includes the reason why the project / campaign is worth your sponsor’s time,
effort and money.
3.Description
❖ This includes all the necessary information about the project. It involves the website/s
or page you are going to produce and the purpose of each and how they work in
unison.
4.Support
❖ This contains the budget needed for the project, though some concept papers do not
specify any amount requested from the sponsor.
5.Contact Information
❖ This includes information on how the group can be contacted.
Your project/campaign must met the SMART criteria:

S – Specific M – Measurable A – Attainable R – Realistic T – Time-bounded

ICT Project Process

1. Planning

2. Development

3. Release and Promotion

4. Maintenance

1. Planning

This involves the following tasks:

• Conceptualizing your project
• Researching on available data about your topic
• Setting deadlines and meetings
• Assigning people to various tasks
• Finding a web or blog host
• Creating a site map for your website
• Listing down all applications that you need including web apps
• Funding (if applicable)

2. Development

• It involves the actual creation of the website(s) / page, this involves the production of
images, infographics and etc.

3. Release and Promotion

• It involves that actual release of the website / page for public view and promotion.
Promotion typically starts before the actual release.
4. Maintenance

• It involves responding to feedback of your website / page visitors and continuing to improve
the website/page.

As you manage your page, you will encounter different

behaviors of people in Social Media. According to Rebecca Dye,
a social media manager at First Direct, there are 12 Different
Behaviors in Social Media.

“Most people using social media will display a combination of

those personality types and they may be even behave
differently on Facebook, for example, how they behave on
Twitter.” - Dr. David Giles

12 Different Behaviors in Social Media

1. The Ultras – check feeds dozens of times a day. Happily, admit their
obsession. (14% of Facebook users spend at least 2 hours a day on the
network)
2. The Deniers – social media do not control their lives, but gets anxious when
unable to access networks. (20% of Facebook users would feel anxious or
isolated if they had to deactivate their accounts.
3. The Virgins – taking first tentative steps in social media (19% of British
people don’t use any social networks)
4. The Peacocks – popularity contest, high numbers of followers, fans, likes and
retweets. (1 out of 10 Twitter users want more followers than friends.)
5. The Lurkers – hiding in the shadows of cyberspace. Watches what others
are saying, but rarely (if ever) participate themselves. (45% of Facebook users
described themselves as “observers”)
6. The Ranters – mock and mid in face-to-face conversations. Highly
opinionated online.
7. The Changelings – adopt completely new personality online so no one
knows their real identities.
8. The Ghosts – create anonymous profiles, for fear of giving out personal
information to strangers.
.9. The Informers – seek admiration by being the first to share the latest trends
with audiences.
10. The Approval Seekers – constantly check feeds and timelines after posting.
Worry until people respond.
WHAT IS IT?

ACTIVITY 1

Create a concept paper.

• Topics of your Concept Paper
1. Antidrug campaigns
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber bullying, copyright infringement,
green technology, and Internet addiction

Write the five elements of your concept paper below: Write your answers
in your notebook

You will be rated with the following criteria:

Persuasiveness – 20 pts.
Content of the Project - 20 pts.
Over-all Presentation - 10 pts.
Total 50 pts.
ACTIVITY 2

Create a poster for your advocacy

Samples of these advocacies or projects include but are not limited to:
1. Antidrug campaigns
2. Youth election volunteer mobilization
3. Animal welfare and rights
4. Environmental conservation and action
5. Contemporary ICT issues such as cyber bullying, copyright infringement,
green technology, and Internet addiction
SAMPLE OUTPUT

SUGGESTIONS :
SOFTWARES YOU CAN USE TO CREATE YOUR POSTERS LIKE THE PICTURE
ABOVE.
1. INFOGRAPHICS
2. PHOTOPEA
3. PHOTOSHOP
You can download apps from your playstore in your cellphone (e.g.photo editor,
photoshop )

Advocacy Poster Rubric : (35 points)

5=Excellent 4=Good 3=Average 2=Poor 1=Inadequate 5 4 3 2 1

Student created a creative and original design.
Student stayed focused and put forth their best effort.
Student wrote and drew carefully and completely.
Student photographed poster clearly and uploaded it to the class
Gallery
Student’s poster clearly advocates for their endangered species.
Student’s graphics and text support the overall message of their
poster.
Activity 3

After creating your group’s concept paper, what you’re going to do now is you
need to create a Facebook Pagefor your Social Campaign out of that
concept paper.
Assignment: You can also add images or infographics to your page. Share your
page to your friends for them to like it and submit your Facebook page’s link to
your teacher for grading purposes.

How to Create a Facebook Page

1. Type the create a facebook page at google
2. Look for Create a Facbook page and click.
3. Fill up the boxes and paste your poster on your page.
4. Create your facebook page here.
5. If your are done, Open your facebook to check your page.
FACEBOOK PAGE RUBRIC
WHAT I HAVE LEARNED?

Five Elements of a Concept Paper:1.Introduction

2.Purpose
3.Description
4.Support
5.Contact Information
ICT Project Process
1. Planning
2. Development
3. Release and Promotion
4. Maintenance
12 Different Behaviors in Social Media
1. The Ultras 6. The Ranters 11. The Quizzers
2. The Deniers 7. The Changelings
3. The Virgins 8. The Ghosts 12. The Dippers
4. The Peacocks 9. The Informers
5. The Lurkers 10. The Approval

ASSESSMENT

After our lesson let us check what you have learned. Read the statements
carefully, and determine what is being referred to, then write your
answers in your notebook.
1. It involves the actual creation of the website(s) / page, this involves
the production of images, infographics and etc.
2. It involves that actual release of the website / page for public view
and promotion. Promotion typically starts before the actual release.
3. It involves responding to feedback of your website / page visitors
and continuing to improve the website/page.
4. social media do not control their lives, but gets anxious when unable
to access networks. (20% of Facebook users would feel anxious or isolated if they had to
deactivate their accounts.
5. popularity contest, high numbers of followers, fans, likes and
retweets. (1 out of 10 Twitter users want more followers than friends.)

You did an excellent job.Thanks for being Awesome. You

completed this module