LOVELY PROFESSIONAL UNIVERSITY

(Phagwara, Punjab)

MITTAL SCHOOL OF BUSINESS

Cover Page for Academic Task NO. 2

Course Code: OPR639 Course Title: Production and Operations Management

Name of the Faculty Member: : Mr. Jagjit Singh

Academic Task No.: 02 Place: Le Delice - The French Bakery, Sgr (J&K)

Date of Allotment: 17, Sep’ 2020 Date of Submission: 04, Oct’ 2020

Student’s Name: Amaan Manzoor Student’s Reg. no: 12003295

Learning Outcomes: After visiting the Le Delice - The French Bakery, I learned to develop
my critical and analytical thinking and was able to relate the concepts of asked questions with
real life scenario.
I learned how an outlet does operate its day to day activities and how they achieve their
objectives in time.

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To set up this report, I have picked Le Delice - The French Bakery, situated at Boulevard
Road, opp. Ghat No.9, Srinagar, Jammu and Kashmir 190001 which is in front of the
beautiful Lake of J&K, Dal Lake. While setting up this report, Covid-19 standards and SOP
were followed with due alert.

Q1. A brief on your visit and why you selected this location.

Le Delice - The French Bakery is the first of its kind French bakery in Srinagar is run by a
Kashmiri French couple; it’s the aroma of freshly baked French breads and cookies that rules.
And this aroma and the ‘melt-in-your mouth’ cakes and desserts that Saqib Mir, the owner of
this ‘French bakery’, offers has got everyone, from local residents to politicians, diplomats
and tourists hooked.

 I selected this location because of the heavenly taste of the products offered by this
bakery and this bakery is situated in front of Dal Lake which adds five starts to it.
 The products of the bakery are made from the authentic French recipes which give the
customer a chance of tasting French bakery at its own place without visiting France.
 The hygiene is the first priority at Le Delice, and due to this people love to purchase their
products in this pandemic.
 They use premium quality raw material in manufacturing its finish products as compared
to any other bakery in the town.

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Q2. What type of products and/or services was offered? Compare product/service quality
with that offered by their competitors.

Its product offering incorporates:

 The main product for which the bakery is renowned for is its option for the customers to
order a custom based cake as per their choice of theme. The bakery freshly produces
these custom themed cakes on order basis. The customer can define the design verbally
or by showing a picture or he/she can select a preset base.

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 These cakes are exceptionally popular among the intended interest group of the pastry
shop as every single aspect of these cakes is 100% edible in nature. It is the pastry
kitchen's approach: not to utilize show-case treats like plastic models in their cake. The
bakery likewise gives the choices to their veggie lover clients for their cake to be made
totally eggless.
 The interest for these cakes likewise draws in the clients from close by towns. The clients
can likewise appreciate flavorful and newly cooked snacks alongside chilled smoothie in
the lobby zone with a scenic beauty of Dal Lake.
 Taking into account Covid-19, the tables are all around cleaned and carefully disinfected
before the client sits and again after he/she wraps up. This beautiful lobby zone can
likewise be used for birthday celebrations and little assembling gatherings.
 The products offered by the competitors are not up to the mark of the expectations of the
customers. The hygiene factory is given priority at Le Delice rather than in any other
bakery. The customer retention is also high a as compared to other bakery shops.

Q3. With the help of diagrams and photographs, comment on the process/layout.

The Le Delice premier priority is to ensure the nature of its products. Indeed, even before
Covid-19, proper cleanliness was kept up. The production cycle/layout of Le Delice - The
French Bakery can be perceived as follows:

Layout: The kitchen is of the bakery is open-ended, any client can watch out for how the
food is being readied and ensure proper cleanliness is being kept up or not. The kitchen itself
is furnished with numerous completely and self-loader machines like microwave, blender,
juicer, mixer, processor, oven, fridge, Scales and so on. The dishes and cutlery of the pastry
kitchen is likewise exceptionally colorful. The kitchen is likewise introduced with a
programmed chimney framework.

Design: The design of the product particularly cake is significant for the bakery. For this
reason, they have arranged a booklet of pre-set cakes of right around 100 cake designs which
can be chosen or a specially craft can be portrayed to them. Aside from the cakes, the bread
kitchen's menu incorporates a wide assortment of different bites and treats, for example,
Patties, Burgers, Pastries, Cold and flame broiled sandwiches and considerably more.

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Production: After the request has been put, the product is set up with extreme caution of
cleanliness and quality. For instance: For the situation of preparing a cake, the baker first
wear the proper gear and garments, for example, cover and dough puncher's cap. Then each
of the raw materials is picked after ensuring its quality and the process of production
commences. The components of the parts of the cake are totally consumable and are
comprised of fudge creams of various flavors. Indeed, even strips on the cake are made with
edible material like milk chocolate.

Packaging: The package of the bakery is quite attractive in its appeal. The primary
packaging incorporates a little parcel for snacks or a case for cakes. Then a double layered
carry bag is provided free of cost along with the product. The carry bag is very easy to use as
it is light in weight and is fit for conveying weighty heaps of weightage. It is profoundly
water safe and the name of the bakery is imprinted on its front. The carry bag is made up of
environment friendly material and doesn't contain any poisonous plastic or polythene
materials.

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Q4. Do you think that the location of the facility is appropriate? Support your answer with
proper reasoning.

Srinagar is a relatively small city in terms of geographical area and population density. As
indicated by the most recent statistics reports, the number of inhabitants in Srinagar is
roughly 1.65224 Million. Hence, numerous global brands are absent here. This works in the
bakery's kindness as it gets the chance to dodge merciless rivalry from these global brands.
However, the market of Srinagar isn’t small; the J&K State includes hundreds of small and
medium villages, which effectively increases the customer base exponentially. It also sees
customers travelling from nearby towns.

 The pinpoint location of Le Delice Bakery is Boulevard Road, opp. Ghat No.9, Dal Lake,
Srinagar which itself is a part of Dal Lake Stretch. Various passer-by and travelers who
have heard about this prestigious bakery often visits it. The geographical area is very
open and spacey.
 The territory around the Le Delice doesn't have any cafés and appreciates imposing
business model there. Additionally offices, for example, banks, ATM, portable market,
House Boats, an overall store and a fixed shop are available there. Consequently, the
territory is very advantageous for the clients just as the bakery shop.
 The bakery has become a landmark of the city, and it is very easy to find it.
 As it is on the main road of the Dal Lake stretch, transportation isn’t a hindrance for any
party whether it is: the customer, the staff, or the suppliers.

Distance from my home to Le Delice - The French Bakery

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Q5. How they are doing forecasting for sales etc.? Please suggest a better model for them.

The people are getting health conscious day bay day especially in this Covid-19 period. Thus,
the demand for fast food products which the bakery primarily produces is stalling. The
pandemic has further affected the dining and partying inside the premises of bakery
adversely.

 The forecast for more sales should be mainly emphasized upon the customer’s ever-
changing trends and behavior.
 As people are getting more and more health conscious with each and every passing day:
 Sugar free products should be promoted by the bakery. The option for the Cake to be
made sugar free should be made available. Diet cola could be added in the beverages
section.
 The online local delivery services like Last-Minute, Kart-Food are also contributing in
increasing the sales of the bakery sector.
 The Le Delice has already tied up with local super marts like Pick-n-choose, cash-n-Carry
and should continue to do so with other such startups.

Another factor which can adversely affect the business in the long run is its high costs.
Although the quality of the product is top-notch but the costs of the products is approximately
20 to 30 percent higher than its competitors. The cost factor might not be issue currently
because the products are quiet new in the market segment of Srinagar. But in the long run,
it’s just a matter of time until other emerging players start copying it and eventually end up
adapting it better than the Le Delice that too at lower cost. Consequently, the bakery should
focus on the area of its cost.

To sum up, the forecasting of bakery business depends mainly upon:

 Customer’s taste
 Customer’s preferences
 Customer’s buying habits
 Customer’s behavior
 Competitors
 Availability of alternative raw materials

The business should focus on the aspects of:

 Cost cutting.
 Making the products health conscious and Sugar free.
 Introducing more confectionary products such as Ice-cream.
 Expanding the sitting area due to its increasing customers.
 Tying up with more online food delivery startups.
 Starting up a membership scheme for the regular customers.
 Start taking the bookings of stall for events outside the business premises such as
marriage palace functions.
 Expanding the business to other nearby cities by opening a new bakery under their own
name as the demand for the bakery’s products is significantly huge.

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My Birthday Cake by
Le Delice - The French Bakery

____________________THANK YOU_____________